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Sunday, October 28, 2018


Principles of Marketing important questions for upcoming exam
Unit 1
Q. Define marketing and state its importance in today’s world.                                2013, 2015
Q. Explain the nature and Scope of marketing.                  2014, 2016
Q. Distinguish between Marketing and Selling. Mention various objectives of marketing.                          2013, 2017
Q. Write a note on the traditional and modern concept of marketing and also distinguish between them. Briefly discuss the five different concepts of marketing.            2014
Q. What do you mean by marketing environment? What are the different kinds of marketing environment? Explain the various forces which influence marketing environment.                              2017
Q. Write Short notes on: Ecological Force

Unit 2
Q. What are various stages in Consumer Buying Process? What are the Personal, Psychological and Social factors that influence consumer behaviour?                                               2013, 2015, 2016, 2017
Q. What are the bases of market segmentation?                              2014, 2016

Unit 3
Q. What do you mean by product planning and development? What are its objectives? State the factors to be considered while developing new product.                2013, 2016
Q. What do you mean by product?  State the characteristics of product. Discuss the various stages of a new product development.                   2014, 2017
Q. What is Packaging? Explain its role and functions.                     2014, 2016
Q. What is brand name and trade mark? Explain their relative merits and demerits.       2017
Q. What do you mean by price? What are the various objectives of pricing? Explain the importance of pricing.                2014
Q. Write a detailed note on various pricing methods.
Q. What are the factors affecting price of a product or service?                 2013
Q. Write short notes on: (a) Brand Name (b) Trade Mark (c) After Sales Service (d) PLC (e) Brand Name vs. Trade Mark (f) Various types of Products

Unit - 4
Q. What do you mean by promotion? Explain the need for promotional activities. What are the various methods of promotion?                        2014
Q. What are the components of promotion mix?
Q. What are the commonly used media in advertising? State their advantages and disadvantages.
Q. What do you mean by distribution channel? What are the different factors that need to be considered while selecting a distribution channel?
Q. What are various types of Distribution channel? Explain the role of distribution channel and how it can be improved.                                 2013
Q. What is physical distribution of goods? Discuss various components of transportation mix.  2013, 2015, 2017
Personal selling vs. Publicity
Q. Explain the role of retailer and wholesalers in marketing management.                         2014, 2016, 2017
Q. Write Short Notes on: (a) Transportation (b) Warehousing (c) Order Processing (d) Consumer Durables (e) Market Positioning

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