Breaking News

Wednesday, November 28, 2018


Unitwise Distribution of Course contents
Unit-I: Nature and Significance of Management                                               08           (1+2+5)
Ø  Management– concept, objectives, importance.
Ø  Nature of management; Management as Science, Art, Profession
Ø  Levels of Management— top, middle, supervisory (First level).
Ø  Management functions - planning, organising, staffing, directing and controlling.
Ø  Coordination– nature and importance.
Unit-II: Principles of Management                                          08
Ø  Principles of Management — meaning, nature and significance.
Ø  Fayol’s Principle of Management
Ø  Taylor’s Scientific Management– Principles and Techniques.
Unit- III: Business Environment                                08
Ø  Business Environment– meaning and importance.
Ø  Dimensions of Business Environment— Economic, Social, Technological, Political and Legal.
Ø  Economic Environment in India: Impact of Government policy changes on business and industry with special reference to adoption of the policies of Liberalization, Privatization and Globalization.
Unit-IV- : Planning                                                          08

Ø  Meaning, features, importance, limitations.
Ø  Planning process.
Ø  Types of Plans- Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
Unit-V: Organising                                          08
Ø  Meaning and importance, Steps in the process of organising.
Ø  Structure of organization- functional and divisional, Formal and information organisation
Ø  Delegation: meaning, elements and importance.
Ø  Decentralization : meaning and importance,
Ø  Difference between delegation and decentralisation.
Unit-VI: Staffing                                               08
Ø  Meaning, need and importance of staffing.
Ø  Staffing as a part of Human Resources Management, Steps in staffing process.
Ø  Recruitment - meaning and sources.
Ø  Selection– meaning and process.
Ø  Training and Development- meaning, need, methods- on the job and off the job methods of training.
Unit-VII: Directing                                                           08
Ø  Meaning, importance and principles.
Ø  Elements of Direction :
     Supervision- meaning and importance.
     Motivation- meaning and importance. Maslow’s hierarchy of needs; Financial and non-financial incentives.
     Leadership- meaning, importance, qualities of a good leader.
     Communication— meaning and importance, formal and informal communication: barriers of effective communication.
Unit-VIII: Controlling                                     08
Ø  Meaning and importance.
Ø  Relationship between planning and controlling.
Ø  Steps in the process of control.
Ø  Techniques of controlling.
Unit-IX: Business Finance                                                            10
Ø  Business finance– meaning, role, objectives of financial management.
Ø  Financial planning– meaning and importance.
Ø  Capital Structure– Meaning and factors.
Ø  Fixed and Working Capital– Meaning and factors affecting their requirements.
Unit-X: Financial Markets                                                            10
Ø  Concept of Financial Market: Money Market– nature, instruments;
Ø  Capital Market: nature and types– primary and secondary market. Distinction between capital market and money market.
Ø  Stock Exchange– meaning, functions, NSEI, OCTEl, Trading Procedure,
Ø  Securities and Exchange Board of India (SEBI) – Objectives, Functions.
Unit-XI: Marketing                                                                          10
Ø  Marketing– meaning, functions, role, Distinction between marketing and selling.
Ø  Marketing mix– concept and elements :
o   Product —nature, classification, branding, labeling and packaging
o   Physical distribution: meaning, role, Channels of distribution-meaning, types, factors, determining choice of channels.
o   Promotion — meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising.
o   Price: factors influencing pricing.
Unit-XII: Consumer Protection                                  10          
Ø  Importance of consumer protection.
Ø  Consumer rights.
Ø  Consumer responsibilities.
Ø  Way and means of consumer protection — Consumer awareness and legal redressal with special reference to Consumer protection Act.           
Ø  Role of consumer organizations and NGOs.

No comments:

Post a comment

Kindly give your valuable feedback to improve this website.

Popular Posts for the Day