Dibrugarh University - B.Com 5th Semester: Retail Management Syllabus

Course No. 504 RETAIL MANAGEMENT(RTMT XX)

Marks: 80 Hours:40

Objective : The objective of this course is to acquaint students with distribution methods and retailing system.

Course Contents:

UNIT-I: Retailing- nature and scope, reasons for growth of retailing, emerging trends in retailing.           20 : 10 hrs

UNIT-II: Retailing: Types and functions; Departmental stores, convenience stores, super markets.          20 : 10 hrs

UNIT-III: Logistic issues and distribution -stores location, inventory control, warehousing and transportation planning.                    20 : 10 hrs

UNIT-IV: Retailing in India- organized and unorganized retailing, challenges in retailing and global retailing trends.                     20 : 10 hrs

Text and Reference Books :

1. Warner, Davis, S : Marketing and Distribution, Mc Millan, New York.

2. Bhalla : Retail Management, DVS Publications, Guwahati.

3. Kapoor and Kansal : Basics of Distribution Management – A Logistical Approach, PHI Learning, New Delhi.

4. Cox: Retailing; An Introduction, Pearson, New Delhi