Unit
– XI: Marketing
Objective Questions (1 Mark):
1. Define market in Traditional marketing
sense?
Ans: In
the traditional sense, the market means a place where buyers & sellers
gather to enter into transaction involving the exchange of goods &
services. But in modern sense, market refers to meeting of buyers and sellers
at a place, by telephone or by internet etc.
2. Define Marketing. 2012
Ans:
Marketing is a social process whereby people exchange goods & services for
money or for something of value to them.
3. What is marketing research?
Ans: It
means application of resource of research process in solving the marketing
problem.
4. What is marketing mix and its 4 P’s? 2013
Ans: It
refers to the combination of four basic elements product, price, promotion and
the place, known as the four P’s of marketing.
5. What is trademark? 2014
Ans:
Trademark simply means mark of a trade carried on by an identified entity. It
is usually a sign mark or a symbol, word or words.
6. What is a product?
Ans: It
means good or services or anything of value which is offered to the market for
exchange.
7. What is advertising?
Ans: It is
an impersonal form of communication which is paid for by the markets to promote
some goods or services.
8. Define sales promotion?
Ans: Sales
promotion refers to short term incentives other than advertising and personal
selling at stimulating markets demand for product.
9. What is package?
Ans: The
container which carries the product is called package.
10. What is packaging?
Ans:
Packaging is defined as a set of tasks or activities which is concerned with
the design and production of an appropriate container for the product
11. What is Marketing Management?
Ans:
Marketing management is an important functional area of business. It is the
process of planning, organizing, directing and controlling the activities
related to marketing of goods and services to satisfy customer’s needs &
achieve organisational goals.
12. Which Marketing philosophy gives more importance
to “Consumer welfare” instead of “Consumer Satisfaction”?
Ans:
Societal marketing 2015
13. Name the function concerned with informing
the customer about the product.
Ans: Product Promotion
14. Name the function involved in physical
movement of goods from one place to another.
Ans:
Physical Distribution
15. Give two examples of Trade Promotion?
Ans:
Gifts, trade discount.
16. What is labeling?
Ans: A
label is the identity of product or brand. Labels are attached one to the
product package to help the identification and provide some identity to the
customer.
17. What do you mean by Brand?
Ans: It
can be designed as the process of using a name term, symbol or design to
identify a product. It is simply giving a name / a sign / a symbol etc to a
product.
18. Give two examples of Brand.
Ans:
Pepsi, Nike.
19. Give the main concept behind the various
types of marketing concept.
|
Name of Concept
|
Main points
|
|
Production
Concept
|
Goods/services are cheap and they can be made available at
many places.
|
|
Product
Concept
|
Quality of goods or services is of good standard.
|
|
Selling
Concept
|
“Goods
are not bought but they have to be sold”
|
|
Marketing
Concept
|
Consumers
Satisfaction
|
|
Societal
Marketing Concept
|
Consumer Welfare/Societal Welfare
|
20. Give two examples of trade mark.
Ans: McDonalds, APPLE, IBM
21. Give two examples of various types of
products.
|
Type of Products
|
Examples
|
|
Convenience
product
|
Candy,
Newspapers, Soap, Fast Food etc.
|
|
Shopping
Product
|
Clothing,
Furniture, Major Appliances, Used Cars
|
|
Speciality
product
|
Photographic
equipment with high price, Designer clothes
|
|
Unsought
Products
|
Life
Insurance, Blood donation to Red Cross
|
22. Name the middlemen involved in two level channels.
Ans:
Wholesaler and retailer
23. What is modern marketing concept?
Ans: Modern
marketing concept: Modern or new concept of marketing is a broader concept. It
does not mean to provide consumer goods and services what the seller
manufactures but it consists the process of discovering the consumer and
converting their wants into appropriate goods and services.
24. Introducing a scheme of 50% + 40% less by
the koutons is the example of which sales promotion techniques.
Ans: Trade
discount
25. Name the products whose utility gets
finished in one use.
Ans:
Consumer Products
26. Mention on objective of pricing.
Ans: One of the objectives of
pricing is to maximize current profits.
