Unit – 1: Nature and Type of Services
Q. Define services. What are the characteristics
of services? 2014
Q. Define
product. Distinguish between Goods and Services. 2014, 2016
Q. Explain the different components of service
marketing triangle. 2017
Q. Discuss in detail about the origin and reasons
for growth of service sector in India. Also mention the service sector and its
contribution to Indian economy. 2015,
2017, 2018
Q. Enumerate the factors of macro- and
micro-environment for marketing of services. 2015,
2016
Q. What do you mean by
‘service environment’? Explain the broad classification of services. 2018
Unit – 2: Consumer
Behaviour
Q. What do you mean by customer
behavior? Explain various stages which are involved in customer decision-making
process towards services. 2014,
2018
Q. Define the term ‘perception’.
Explain the process of perception in the context of service marketing. Explain
various factors which influence customer perception towards different services.
2014, 2016
Q. Define service
market segmentation. Discuss in detail the common bases for segmenting the
consumer market. Give your reasoning favouring service market segmentation in
India. 2016, 2018
Q. What is service expectation? Explain various
types of customer’s expectations of services. Discuss the nature and
determinants (Factors affecting) of customer’s expectation of services. 2015
Q. What are
the various customer groups? What are their distinctive characteristics? 2017
Q. Discuss the importance of the study of consumer
behaviour in service marketing. 2017
Q. Explain the concept of market positioning.
Unit – 3: Marketing Mix
Q. Explain
in detail about the elements of expanded marketing mix in service marketing. 2016
Q. Define ‘service
marketing mix’. Also discuss the ‘new service development process’. 2018
Q. What do you mean by
‘quality’? Discuss the quality model in service marketing. 2014, 2016
Q. What are the determinants of Service Quality?
How do they influence service business? Discuss the causes behind service
quality problems. 2015, 2017
Q. Explain the meaning of advertising. What are
the roles of advertising and packaging in service sector business? 2014, 2018
Q. What are the tools of Sales Promotion? Explain
with examples for any two services. 2017
Q. Define Branding. Discuss the role of Branding
and Packaging in service marketing. 2015
Unit – 4: Service Marketing Applications
Q. Write
in detail about the marketing of financial services. 2014, 2016
Q. Elaborate the ‘health
care service industry’. Also discuss the factors responsible for the growth of
health care services in India. 2018
Q. Define ‘tourism
marketing’. Discuss the various types of tourism segmentation in India. Discuss
the marketing practices in tourism industry. 2016,
2018
Q. How do you understand a tourism offer? Explain
the marketing components of a tourism service. 2017
Q.
What do you understand by marketing of educational services? Discuss the points
which are significant in marketing educational services. 2015
Q. Explain the marketing practices of hospitality
services in India. 2014,
2017
Q. What do you mean by banking? Explain about the
criteria for segmentation for marketing of banking services. 2015
thank you! for providing important questions for service marketing.
ReplyDeleteit would great if the important questions of "CONSUMER BEHAVIOR" releases soon.