Small Business Management
Important Questions for Upcoming Exams (May’ 2019)
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Unit
– 1: Introduction to Small Business Enterprises
Q. Define a Small Enterprise in Indian
Context. What are various types of micro and small enterprises? 2015, 2017
Q.
What are the characteristics of small business enterprises? Explain the role (rationale)
of small enterprises in the
development of a nation. 2014,
2016, 2018
Q. Examine the problems faced by the small
scale industries in North-East India and suggest measures for their
solution. 2014
Q. Define a Micro Enterprise in Indian
Context. What are its characteristics? Write the rationale behind Micro
Enterprises.
Q. Write a brief note on features of Micro,
Small and Medium Enterprises Development Act, 2006. 2016
Q. Explain the Industrial Policy of the
government of India towards promotion and management of Micro and Small
Enterprises in North East India. 2015,
2018
Q. Explain the relationship and difference
between Large and Small Enterprises 2017
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Unit
– 2: Plant Location and Plant Layout
Q. What do you mean by Plant Location? What
is the importance of Plant Location for a small enterprise? Point out the important
factors which an entrepreneur should consider to determine the plant location
of a plant. 2015, 2017
Q. What is Plant Layout? What is the
importance of Plant Layout? Explain the factors that influence the plant
layout. Point out the major objectives of Plant Layout. 2016
Q. What are various stages in new product
development process? 2018
Q. What is Quality Control? Mention its
objectives. Discuss its importance and point out its major advantages. 2016,
Q. What are various quality control methods?
Explain them briefly. 2018
Q. What is technical know-how? What is its
importance? Write a brief note on government initiatives for technological
up-gradation of small manufacturing enterprises. 2015, 2017
Q. What is Production Planning and Control?
What are its objectives? Point out various stages in Production Planning and
Control.
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Unit
– 3: Financial Management
Q. What is Working Capital? What are its
importance? Explain its role in Small Business Enterprise. 2015
Q. What are various types of Working
Capital? Point Out the various factors that influence the size of working
capital. 2014, 2016, 2018
Q. Explain the various sources of working
capital of Small business enterprises. 2014,
2016, 2018
Q. What is fixed capital? Explain the
various sources of fixed capital of Small business enterprises. 2017
Q. Discuss the various financial
requirements in a small-scale enterprises. 2015,
2017
Q. Write short notes on: NEFDi, SIDBI,
National Small Industries Corporation, Gross working Capital Vs. Net working
Capital, Operating Cycle
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Unit 4: Marketing Management (Two
Questions expected from this chapter)
Part
A (One Question)
Q. Define Marketing. Discuss the marketing
problems faced by the small and micro enterprises in India. 2015, 2017
Q. What is marketing mix? Explain 4 p’s of
marketing.
Q. What
is Marketing Segmentation? Explain the significance of market segmentation
for small-scale enterprises. 2016
Q. What
is packaging? Explain the role and functions of packaging? 2018
Q.What is pricing? Discuss the factors
influencing the pricing decision in a small business enterprises. 2014, 2018
Part
B (One Question)
Q. What do you mean by channels of
distribution? Explain the different types of channels used by the small
business enterprises for various products including ancillarization. 2016, 2018
Q. What
do you mean by marketing management? Discuss its functions. 2018
Q. What is Sales Promotion? What are its
various types? Distinguish between salesmanship and advertising.
Q. What is advertising? Explain its
significance and limitations. 2017
Q. What is meant by market assessment? Why
is it needed for small-scale enterprises? What are the common methods used
for market assessment? 2015
Q. What is Marketing Information System?
What are its components? Explain its functions and advantages.
Q. Write short notes on: Market Research and
Brand vs. Trade mark
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