B.COM 3RD YEAR DISTANCE QUESTION PAPERS: PRINCIPLES OF MARKETING' 2018

2018

(July)

COMMERCE

Paper: 304

(Principles of Marketing)

Full Marks: 90

Time: 3 hours

The figures in the margin indicate full marks for the questions

1. Answer the following questions as directed:

a) The modern concept of marketing is based on the ideas of ‘Profits’. (Write True or False) 1

b) Mention two differences between ‘Marketing’ and ‘Selling’. 2

c) Marketing is different from market. (Write True or False) 1

d) The middleman can be eliminated; but his _______ cannot be eliminated. (Fill in the blank) 1

e) Direct / Indirect relationship exists between a customer and retailer. (Choose the correct one) 1

f) Mention two characteristics of Personal Selling. 2

2. Write short notes on: (any three) 4x3=12

a) Importance of marketing environment analysis.

b) Product planning and development.

c) Discount and rebate.

d) Significance of Personal selling.

3. (a) What do you mean by ‘Marketing’? Distinguish between traditional and modern concepts of marketing. 4+10=14

(b) What is ‘Marketing Mix’? Discount the elements of marketing mix. 4+10=14

4. (a) Describe the nature and significance of ‘Consumer behaviour’. 7+7=14

(b) What is ‘Market Segmentation’? Explain its importance. 4+10=14

5. (a) What do you mean by ‘Product life cycle’? Explain the different stages of product life cycle. 4+10=14

(b) What is meant by ‘Packaging’? Discuss the important functions in packaging products. 4+10=14

6. (a) Explain the concept of ‘Sales Promotion’. Discuss in brief, the different methods of Sales Promotion. 4+10=14

(b) Describe the characteristics and advantages of an effective advertisement. 7+7=14

7. (a) What is ‘Channel of distribution’? Discuss the factors to be considered in selection of a channel of distribution. 4+10=14

(b) What do you understand by ‘Physical Distribution of Goods’? Briefly, discuss the role of physical distribution of goods in marketing. 4+10=14

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