2021/TDC (CBCS)/ODD/ BBADSE-502T (A/B)/178
TDC (CBCS) Odd Semester Exam., 2021 held in March, 2022
BUSINESS ADMINISTRATION
(5th Semester)
Course No.: BBADSE-502T
Full Marks: 70
Pass Marks: 28
Time: 3 hours
The figures in the margin indicate full marks for the questions
Candidate will answer either Option – A or Option – B
OPTION – A
Course No.: BBADSE-502T (A)
(Investment Banking and Financial Services)
SECTION – A
Answer any twenty of the following questions: 1 x 20-20
1. Who is the central regulatory body for banks in India?
2. What is merchant banking?
3. In which year SEBI was established?
4. Give the full forms of IFCI and NIDC.
5. Who is the current Governor of RBI?
6. What is the full form of IPO?
7. What is the full form of OTCEI?
8. What is the name of the index of BSE?
9. When was BSE established?
10. Give one most important distinction between primary market and secondary market.
11. What is lease?
12. What is financial lease?
13. What is operating lease?
14. What is the full form of ENI?
15. What is hire-purchase?
16. Name the regulator of insurance industry in India.
17 Distinguish between endowment plan and term plan.
18. When was the LICI established?
19. When was the general insurance business nationalized in India?
20. Mention the names of two public sector general insurance companies in India.
21. What is the full form of CARE?
22. Name the first Indian credit rating agency.
23. When did ICRA commence its commercial activities?
24. Name two biggest credit rating agencies in the world?
25. Where did the practice of credit rating originate first?
SECTION – B
Answer any five of the following questions: 2×5=10
26. What are the functions of financial markets?
27. Discuss the role of merchant banks.
28. Discuss the meaning of insurance.
29. Distinguish between IPO and FPO.
30. Mention two advantages of leasing.
31. Define sale and leaseback.
32. What is venture capital?
33. Discuss the meaning of insurance,
34. Mention two important benefits of credit rating.
35. What are the limitations of credit rating in India?
SECTION – C
Answer any five of the following questions: 8×5=40
36. What is financial description of system? Give a full description of the structure of Indian financial system.
37. Discuss about SEBI guidelines for merchant bankers.
38. Discuss various pre-issue and post-issue activities of merchant bankers.
39. What is book-building? Discuss in detail various steps involved in the process of book-building related to a public issue.
40. Distinguish between hire-purchase and lease.
41. Initial Investment = Rs. 60,000
Life of the asset = 4 years
Estimated net annual cash flows:
1st year = Rs. 15,000
2nd year = Rs. 20,000
3rd year = Rs. 30,000
4th year = Rs. 20,000
Compute the internal rate of return and also advice the lessor about the leasing out decision, if his expected minimum rate of return is 15%.
Note: Present value factors at various rate of discount:
|
Year |
10% |
12% |
14% |
15% |
16% |
|
1 |
0.909 |
0.892 |
0.877 |
0.869 |
0.862 |
|
2 |
0.826 |
0.797 |
0.769 |
0.743 |
0.756 |
|
3 |
0.751 |
0.711 |
0.674 |
0.657 |
0.640 |
|
4 |
0.683 |
0.635 |
0.592 |
0.571 |
0.552 |
42. Discuss in detail various steps involved in venture financing.
43. Discuss the classification and principles of insurance.
44. Explain in brief the rating process and methodology followed by credit rating agencies.
45. Write a detailed note on the profile of
(a) CRISIL;
(b) ICRA. 4+4=8
OPTION – B
Course No.: BBADSE-502T (B)
(Advertising and Brand Management)
SECTION – A
Answer any twenty of the following questions: 1 x 20=20
1. What is meant by advertising?
2. Mention one importance of advertising.
3. Among the four elements of marketing mix, under which element is advertising included?
4. Who first propounded the AIDA model of advertising?
5. In the AIDA model of advertising, what does A stand for?
6. What is meant by Brand Salience in the context of advertising?
7. What is meant by the term 'exposure in advertising"?
8. Define the term 'positioning?
9. Mention any one positioning strategy adopted by companies.
10. What does USP stand for?
11. What are the major thrust areas in media planning?
12. What is meant by 'media scheduling?
13. What is meant by the term 'media vehicle'?
14. Define the term media flight'.
15. What is meant by pulsing' in terms of advertising?
16. What is meant by 'sales promotion'?
17. Mention one objective of sales promotion.
18. Give a common example of sales promotion tool.
19. Mention one limitation of sales promotion.
20. Is bulk message' a sales promotion tool?
21. Define the term brand' in the context of marketing.
22. What is the difference between a brand and a product?
23. What is the difference between brand and trademark?
24. Define the term brand equity.
25. Mention one advantage of branding.
SECTION – B
Answer any five of the following questions: 2 x 5=10
26. Mention two social impacts of advertising.
27. What are the stages included in the advertising spiral?
28. Explain in brief how the 'principle of familiarity' functions in advertising.
29. Mention two significance of advertising copy in developing brand personality.
30. Distinguish in brief between broadcast and non-broadcast media.
31. How does media vehicle differ from media class?
32. What do you mean by 'consumer contest?
33. "Sales promotion turns the price-value equation in favour of the customers." What does this statement mean?
34. Give two examples of successful Indian brands in FMCG market.
35. What is meant by 'strategic brand management'?
SECTION – C
Answer any five of the following questions: 8 x 5=40
36. Explain the phases of evolution of modern advertising.
37. Write a detailed note on the strategies adopted by an advertiser in different stages of the advertising spiral.
38. Discuss the challenges in measuring advertising effectiveness.
39. Elucidate the central and the peripheral routes adopted by an advertiser in persuading the target audience.
40. Discuss different budgeting decision rules adopted by an advertiser.
41. Compare and contrast the features in different stages of media schedule.
42. Elaborate the points of difference between advertising and sales promotion.
43. Discuss the commonly adopted consumer schemes by companies as tools for sales promotion.
44. Explain the opportunities and challenges in branding.
45. Discuss the steps involved in the strategic brand management process.
***
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