2021/TDC (CBCS)/ODD/ BBADSE-501T (A/B)/173
TDC (CBCS) Odd Semester Exam., 2021 held in March, 2022
BUSINESS ADMINISTRATION
(5th Semester)
Course No.: BBADSE-501T
Full Marks: 70
Pass Marks: 28
Time: 3 hours
The figures in the margin indicate full marks for the questions
OPTION – A
Course No.: BBADSE-501T (A)
(International Finance)
SECTION – A
Answer any twenty of the following questions: 1 x 20=20
1. What is international trade?
2. What is international business?
3. What is international finance?
4. What is balance of payments?
5. What is capital account?
6. What is exchange rate?
7. When was IMF established?
8. State any one importance of international monetary system.
9. Is India a member of IMF?
10. What is the main aim of World Bank?
11. Is foreign exchange management act in force in India?
12. What do you mean by foreign exchange management?
13. What is forward rate?
14. What is swap?
15. What is direct quote currency?
16. What is foreign exchange risk management?
17. What is currency translation?
18. Name any two methods that are used to translate financial statements.
19. What is translation adjustment?
20. What is economic exposure?
21. What is international investment?
22. What is portfolio investment?
23. Who regulates FDI?
24. Does FDI contribute GDP?
25. What is optimal asset allocation?
SECTION – B
Answer any five of the following questions: 2 x 5=10
26. State any two causes of unfavourable balance of payments.
27. Name any two international trade theories.
28. What is international monetary system?
29. Mention any two exchange rate mechanisms.
30. Name any two wholesale markets in India.
31. State any two relationships between PPP and IRP.
32. What is hedging transaction exposure?
33. What is alternative currency translation method?
34. Name two types of international investment.
35. Name any four strategies for direct investment.
SECTION – C
Answer any five of the following questions: 8 x 5=40
36. Distinguish between International trade and International finance.
37. Discuss the comparative cost theory of international trade.
38. Discuss the objectives and obligations of IMF.
39. Write a detailed note on European Monetary Union.
40. Briefly explain purchasing power parity theory.
41. Briefly discuss the models of exchange rate forecasting.
42. Distinguish between Transaction and Translation Exposure.
43. Discuss different categories of risk exposures.
44. Distinguish between Foreign Direct Investment and Foreign Portfolio Investment.
45. Discuss the merits and demerits of Foreign Portfolio Investment.
OPTION – B
Course No.: BBADSE-501T (B)
(Consumer Behaviour)
SECTION – A
Answer any twenty of the following questions: 1×20=20
l. What is consumer research?
2. Differentiate between need and want.
3. Name any two branches of study influencing consumer behaviour.
4. What is the importance of consumer behaviour in marketing decisions?
5. Write any two characteristics of consumer behaviour.
6. What is a 'stimuli?
7. What are the different types of goals?
8. What is meant by trait?
9. What is the basic assumption of Maslow's need hierarchy theory?
10. What is brand personality?
11. What is referred as AIO' in consumer life style?
12. What is instrument conditioning?
13. What do you mean by cues' in consumer behaviour studies?
14. What is distorted perception?
15. Why unlearning is important in learning?
16. What is meant by 'social class?
17. What is group conformity?
18. Who are referred as ‘peer groups’?
19. What are known as 'core' values?
20. What is the concept of 'country of origin' in consumer behaviour?
21. What is 'affect referral' consumer decision rule?
22. What is meant by 'cognitive dissonance?
23. What is 'evoked set’?
24. What is the first step in consumer decision making process?
25. Explain the term ‘heuristics'.
SECTION – B
Answer any five of the following questions: 2 x 5=10
26. What are the challenges in undertaking consumer research?
27. Differentiate between ‘customer' and 'consumer'.
28. What are the factors that influence personality?
29. Discuss the relationship between buyers' personality and product/brand personality.
30. How are attitudes formed?
31. How does learning influence consumer behaviour?
32. Differentiate between opinion leader and opinion seeker.
33. What are the problems in cross-cultural marketing?
34. Explain with example situational influence on consumer decision making.
35. Give two examples of internal and external source of information search.
SECTION – C
Answer any five of the following questions: 8 x 5=40
36. Explain with the help of diagram the stimulus-response model of consumer behaviour.
37. What is the scope and application of consumer behaviour in marketing management?
38. Write in detail about the frustration and defense mechanism.
39. Explain the trait theory of personality and also focus on consumer innovativeness and related personality traits.
40. What is consumer involvement? Explain the various levels of consumer involvements with examples.
41. Explain the concept and application of absolute threshold limit, differential threshold and subliminal perception in consumer behaviour studies.
42. Explain with example the importance of understanding culture and subculture in marketing management.
43. What are the different types of reference groups and what is their influence on the ultimate purchase decision of the customers?
44. What are non-compensatory decision rules? Explain any two non-compensatory decision rules.
45. Explain compensatory decision rules with suitable example.
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