Dibrugarh University - Business communication I (Nov ' 2011) Question Paper

Business Communication Question Papers 2011 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
Full Marks: 80
Pass Marks: 24

1.       Select the right alternative: (1x4=4)
(a)    Communication network in any organisation is
(i)      Internal and external
(ii)    Verbal and written
(iii)    Oral and nonverbal

(b)   The person who initiates the communication process is called
(i)      Decoder
(ii)    Encoder
(iii)   messenger

(c)    For successful presentation, the first stage is
(i)      Exercising self-control
(ii)    Preparation of the material
(iii)   Taking control of the audience

(d)   Interactive meetings can be held through videoconferencing by a group of people and individuals in
(i)      Same location
(ii)    Distant location
(iii)   Different locations

2.       Find out which statement is true and which one is false: (1x4=4)
(a)    Feedback is the message sent by the decoder to the encoder.
(b)   Upward and downward flow of messages constitutes vertical communication.
(c)    In oral presentation, problem arises when the size of audience is small.
(d)   Modern business operations and organisations are not confined to local limits.

3.       Write answers to the following questions in about 100 words: (4x4=16)
(a)    Account for the growing importance of communication in modern business organisations.
(b)   List four barriers to communication.
(c)    Distinguish between oral communication and written communication.
(d)   What are the advantages of using internet in modern business communication?

4.       (a) Define communication. Explain various forms of communication. (2+9=11)
(b) What is feedback? Write briefly on the importance of feedback in the communicative process. (2+9=11)

5.       (a) Describe briefly the communication network of a modern business organisation. 11
(b) Discuss how the barriers to communication can be overcome. 11

6.       (a) What are the basic purposes of oral presentations? Write briefly about the role of visuals aids as support to oral presentations. (3+9=12)
(b) Write briefly about the characteristics of a good speech. How would you differentiate between a speech and a presentation? (9+3=12)

7.       (a) What is nonverbal communication? State the visual elements of nonverbal communication. (2+9=11)
(b) What is the difference between “Listening” and “Hearing”? What are the principles of effective listening? (2+9=11)

8.       (a) Describe various steps to be followed for sending an e-mail. 11
(b) Write briefly about the advantages and disadvantages of videoconferencing as a means of modern communication. 11