Dibrugarh University - Business Communication I Syllabus

(For B.Com.General And Six Speciality Courses )
Marks: 80 Hours: 40
Objective: The objective of this course is to develop effective business communication skills among the students.
Course Contents:

Unit I: Introducing Business Communication: Basic forms of communication; Communication models and processes; Effective communication; Theories of communication; Audience analysis.            20: 10 hrs

Unit II: Corporate Communication: Formal and informal communication networks; Grapevine, Miscommunication (Barriers); Improving communication.                                                    20: 10 hrs

Unit III: Practice in business communication, Group discussions, Mock interviews,  Seminars, Effective listening exercises; Individual and group presentations.                        20: 10 hrs

Unit IV: Business letters and memo formats; Appearance request letters, Good news and bad news letters; persuasive letters; Sales letters; Collection letters; Office memorandum.                     20: 10 hrs

Text and Reference Books:
1 Balasubramanyum: Business Communication; Vikash Publishing House, Delhi.
2 Kaul: Business Communication; Prentice Hall, New Delhi.
3 Kaul: Effective Business Communication; Prentice Hall, New Delhi.
4 Bezborah, P. & Mahanta K.: Business Communication, Kalyani Publishers.
5 Bovee : Business Communication Essential, Pearson, New Delhi.
6 Chaturbedi/Chaturvedi: Fundamentals of Business Communication,Pearson, New Delhi.