Dibrugarh University - Business Communication I (Nov'2012) Question Paper

Business Communication Question Papers 2012 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
Full Marks: 80
Pass Marks: 24

1. Select the right alternative :
(a) Interaction among members of the same organization is called
(i) formal communication
(ii) internal communication
(iii) external communication
(b) Sales presentations are designed and delivered with a view to
(i) inform about the products
(ii) build goodwill
(iii) persuade the prospective buyers
(c)   Nonverbal Communication relies on
(i) appearance
(ii) observation and interpretation
(iii) body language
(d) Multinational Corporations with global operations employ people form
(i) western countries
(ii) developed countries
(iii) different countries

2. Find out which statement is true an which statement is false :
(a) Encoding is the process of interpreting the message.
(b) Advertising, media-interaction and public relation fall mainly within the domain of corporate communication.
(c) Every presentation normally ends with a question and answer session.
(d) The physical presence but mental absence of the listener can be defined as active listening.

3. Write answers to the following questions in about 100 words each :
(a) Account for the importance of audience analysis with reference to the communication process.
(b) How can grapevine be effectively used?
(c) State briefly the skills needed to make presentation effective.
(d) What are the factors that have added cross-cultural dimension to business communication?

4. (a) Distinguish between communication and effective communication. In what ways can communication be made effective?
(b) Point out the respective advantages and disadvantages of formal and informal communication.

5. (a) What do you mean by ‘corporate communication’? Discuss briefly various types of corporate communication.
(b) Enumerate briefly six sender-oriented barriers and five receiver-oriented barriers to communication.

6.(a) What is the importance of conducting surveys in business? Explain with two suitable examples.
(b) How does a sales presentation differ from training presentation? Discuss briefly the strategy adopted for effective training presentation.

7.(a) Show the differences between verbal and nonverbal communication. Write a detailed note on proxemics an nonverbal spatial language.
(b) Explain, with an example, how failure by an employee to listen effectively can lead to customer’s displeasure.

8. (a) Explain the role of e-mail and videoconferencing as means of modern communication.
(b) What do you mean by ‘International communication’? Briefly explain the intercultural factors that affect interactions and communication in global business.