Course No. 201 - NEW COURSE
BUSINESS COMMUNICATION-II (BUCN V)
BUSINESS COMMUNICATION-II (BUCN V)
(For B.Com.General And Six Speciality Courses )
Marks: 80
Hours: 40
Objective: The objective
of this course is to develop effective business communication skills among the
students.
Course Contents:
Unit I: Report Writing:
Introduction to a proposal, short report and formal report, report preparation.
20: 10 hrs
Unit II: Oral Presentation:
Principles of oral presentation, factors affecting presentation, sales
presentation, training presentation, conducting surveys, speeches to motivate,
effective presentation skills. 20:
10 hrs
Unit III: Non Verbal
Aspects of Communicating Body Language: Kinesics, Proxemics, Para language, Effective listening,
Principles of effective listening; Factors listening exercises; Oral, Written
and Video session. 20:
10 hrs
Unit IV: Interviewing
Skills: Appearing in interviews; Conducting interviews; Writing resume and
letter of application. 20: 10 hrs
Text and Reference Books:
1. Balasubramanyum: Business
Communication; Vikash Publishing House, Delhi.
2. Kaul: Business Communication:
Prentice Hall, New Delhi.
3. Kaul: Effective Business
Communication; Prentice Hall, New Delhi.
4. Bezborah, P. & Mahanta K.,
Business Communication, Kalyani Publisher.
5. Bovee : Business Communication
Essential, Pearson, New Delhi.
6. Chaturbedi/Chaturvedi:
Fundamentals of Business Communication, Pearson, New Delhi.
OLD COURSE SYLLABUS
Total Marks: 100 (End Sem 80 + IA 20)
Total Marks: 100 (End Sem 80 + IA 20)
Unit
– I: Business Letters and Memo Fromats
Appearance request letters,
Business letters, persuasive letters, sales letters, collection, letters,
office memorandum.
Unit
– II: Writing skill
Planning business messages,
Rewriting and editing, the first draft, Recostructing the final draft.
Unit
– III: Report writing
Introduction to a proposal, short
report and final report, report preparation.
Unit
– IV: Interview skill
Appearing in interviews,
conducting interviews, writing resume and letter of application.
Unit
– V: Group discussion
Mock interviews, seminars,
effective listening exercises, Individual and group presentations.
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