Business Communication Question Papers 2016 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Select the right alternatives
of the following: 1x4=4
a)
Encoding is the process in which
i.
The sender writes down the message in Morse
code.
ii.
The sender converts the ideas into a message.
iii.
The receiver writes the message in brief.
b)
Mental turbulence refers to
i.
Inability to understand.
ii.
Confusion in the mind of the receiver.
iii.
Confusion in the mind of the sender.
c)
Seminars are a popular instance of ____ forum in
modern-day business world.
i.
Interactive.
ii.
Non-interactive.
iii.
Experimental.
d)
The choice of the strategy for writing a sales
letter is contingent upon
i.
The product.
ii.
The market segment.
iii.
Both the product and the market segment.
2. Write ‘True’ or ‘False’ of the
following: 1x4=4
a)
Shannon and Weaver were the first two scholars
to propose a simple model of communication comprising a sender, a receiver and
a message.
b)
A major barrier to the communication process is
the tendency to evaluate on the part of the receiver.
c)
A main purpose of a seminar is to share
knowledge and to get the view-points of equally well-informed persons.
d)
A memo is used for both internal and external
communication in business organizations.
3. Write answer to each of the
following questions in about 100 words: 4x4=16
a)
Explain briefly the nature of business
communication.
b)
Define ‘corporate communication’ and list its
features.
c)
What qualities of a candidate are evaluated
through group discussions?
d)
Differentiate between business letters and
personal letters.
4. (a) What is audience analysis?
How can the message be adapted to the needs and interests of the audience? 4+10=14
Or
(b) Differentiate between linear model and
cyclical model of communication. Explain, with the help of a diagram, different
elements of Shannon and Weaver model of communication. 4+10=14
5. (a) Identify
the formal channels of internal corporate communication. Describe each of them
briefly. 2+12=14
Or
(b) What do you mean by ‘receiver-oriented’
barriers to communication? Point out the causes of receiver-oriented barriers. 3+11=14
6. (a)
Distinguish between individual presentation and group presentation. Write a
note on individual presentations with reference to strategy, structure, support
and speech. 4+10=14
Or
(b) Describe the listening process in
detail. How can you be a good listener? 8+6=14
7. (a) What are
the essential components of a memo? Assume that you are the Senior Branch
Manager of Life Insurance Corporation of India, Dibrugarh and draft a memo
requesting all the employees of the branch to attend the farewell ceremony of
Mr. B. Saikia, Assistant Administrative Officer, to be held at 2 p.m. on
December 1, 2016 at the Conference Hall. 4+10=14
Or
(b) What do you mean by a ‘request letter’?
Imagine you are Mr. P. K. Baruah, OIL Colony, Duliajan and you lost of a cheque
No. 833712 dated October 27, 2016 for Rs. 25,000/- drawn in favour of Mr. C. K.
Hazarika. Now draft a letter requesting the Senior Branch Manager, State Bank
of India, Duliajan to stop payment of the cheque and debit the incidental
charge to your savings bank account no. 3425850491553.
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1. Selected the right
alternatives of the following: 1x4=4
a)
Message is the ____ idea transmitted by the
sender.
i.
Raw.
ii.
Structured.
iii.
Encoded.
b)
A management consultant makes a presentation on
i.
The impact of global recession in a business
seminar.
ii.
Organizational restructuring to a large business
organization.
iii.
The business strategy plan to the top management
of a company.
c)
____ denotes astonishment.
i.
Monotonous voice.
ii.
Ascending tone.
iii.
Evasive eye.
d)
During a group discussion, the candidates are
subjected to
i.
Observation.
ii.
Evaluation.
iii.
Both observation and evaluation.
2. Write ‘True’ or ‘False’ of the
following: 1x4=4
a)
The importance and nature of communication in a
business organization depend on the nature and expanse of business.
b)
Diagonal communication can give rise to gossip,
grapevine and rumour.
c)
Preparing a speech involves two steps, viz.,
audience analysis and collection of relevant materials.
d)
Paralanguage refers to the vocally produced
sound that is a direct form of linguistic communication.
3. Write answer to each of the
following questions in about 100 words: 4x4=16
a)
List four merits of oral communication.
b)
Identify and briefly explain the media of
external corporate communication.
c)
Distinguish between a speech and presentation.
d)
“Cultural differences and complexity to business
communication”. Explain.
4. (a) What do you mean by
communication? Describe the process of communication. 2+8=10
Or
(b) Explain the basic forms of
communication. Give six examples of written forms of communication. 7+3
5. (a) Identify
the formal channels of corporate communication and explain each of them
briefly. 3+8=11
Or
(b) Identify and list the sender-oriented
barriers to communication. What strategies would a communicator adapt for
overcoming these barriers? 6+5=11
6. (a) What
skills are necessary to make an effective presentation? Give two examples of
how presentations are made in business. 6+4=10
Or
(b) Describe various kinds of speech. Do you
agree with the assumption that a strong ending or conclusion is essential for
an effective speech? Give reasons in support of your answer. 6+4=10
7. (a) List
various types of listening. Which type of listening is most desirable and why? 4+10=14
Or
(b) What is non-verbal language? Explain any
three common indicator of non-verbal language. 2+12=14
8. (a) How is an
e-mail structured? Describe the procedure to be followed for sending an e-mail
message. 4+7
Or
(b) What do you understand by international
communication? Discuss the importance of cross-cultural diversities in
international communication. 3+8=11