B.Com 3rd Year Question Papers (Distance): Principles of Marketing' 2016

2016 (August)

COMMERCE

(General)

Course: 304

(Principles of Marketing)

Full Marks: 90

Time: 3 hours

The figures in the margin indicate full marks for the questions

1. Answer as directed: 1x5=5

Write one of the differences between ‘marketing’ and ‘selling’.
Mention one of the objectives of ‘marketing’.
‘Discount’ and ‘Rebate’ are same. (Write True or False)
State one of the demerits of waterways.
The modern concept of marketing is based on the ideas of ‘Profits’. (Write true or false)

2. Write short notes on: (any four) 5x4=20

3. (a) Discuss the traditional and modern concept of marketing. 6½ x 2=13

(b) What do you mean by marketing mix? Discuss the factors affecting marketing mix. 4+9=13

4. (a) Explain the nature and scope of ‘Consumer behaviour’. 6½ x 2=13

(b) Discuss the bases for Market segmentation. 13

5. (a) What do you mean by Product development? Discuss the various stages involved in the development of a new product. 4+9=13

(b) What do you mean by ‘Product life cycle’? Explain briefly the different stages of Product life cycle. 4+9=13

6. (a) Give the meaning of ‘Price’ and ‘Pricing’. Explain the importance of Pricing. 2+2+9=13

(b) What is meant by ‘Promotion Mix’? Discuss the factors determining the promotion mix. 4+9=13

7. (a) What is Channel of Distribution? Describe the significance of Channels of distribution in marketing management. 4+9=13

(b) Write an explanatory note on ‘Inventory Control’. 13