2015 (May)
COMMERCE
(Speciality)
Courses: 603
(Rural
Marketing)
Full Marks:
80
Pass Marks: 32
Time: 3 hours
The figures in
the margin indicate full marks for the questions
1. Answer
the following as directed: 1x8=8
(a) Rural
India presents a homogeneous market. (State True or False)
(b) Rural
consumer, in general, is more sensitive to product prices than the urban
consumer. (State True or False)
(c) NABARD
stands for ____. (Fill in the blank)
(d) Which
of the following factors influences the price of agricultural commodities?
(1) Inadequate
storage facility.
(2) Uncertainty
of supply.
(3) Superfluous
middleman.
(e) Which
of the following is not an agricultural input?
(1) Seed.
(2) Tractor.
(3) Pesticide.
(4) None
of the above. (Choose the correct answer)
(f) Which
of the following is the quality certification mark for agricultural produce?
(1) BIS.
(2) AGMARK.
(3) ISO
20000.
(4) ISI.
(Choose the correct answer)
(g) The
Consumer Protection Act was passed in 1986. (State True or False)
(h) What
is the full form of FMCG?
2. Write
short notes on any four of the following: 4x4=16
(a) Dynamics
in rural marketing.
(b) Role
of geographical factors in determining rural marketing environment.
(c) Prerequisites
for effective segmentation of rural market.
(d) Role
of cooperative in marketing the agricultural product.
(e) Rural
retailing.
3. (a)
Define rural marketing. Discuss the nature and importance of rural marketing. 2+9=11
Or
(b) Write explanatory notes on the following: 5 ½ x 2 = 11
(i) Scope of rural marketing.
(ii) Evolution of rural marketing.
4.
(a) Discuss various socio-cultural and economic
factors which influence rural marketing operations. 6+6=12
Or
(b) Evaluate the major factors which determine rural marketing
environment. 12
5.
(a) Define market segmentation. Explain the
different bases of rural market segmentation. 3+8=11
Or
(b) What do you mean by rural market segmentation? Discuss the
influence of rural market segmentation in rural marketing. 3+8=11
6.
(a) What is rural marketing strategy? Discuss
various stages involved to introduce a new product specially designed for rural
market. 3+8=11
Or
(b) Write a critical note on the distribution channels and
logistics in rural market. 11
7.
(a) What are the different problems in marketing
agricultural products in India? Suggest a few remedial measures to overcome the
problems. 6+5=11
Or
(b) Describe the role of government in solving the problems of
agricultural marketing in India. 11