2016 (May)
COMMERCE
(Speciality)
Courses: 601
(International
Marketing)
Full Marks:
80
Pass Marks: 32
Time: 3 hours
The figures in
the margin indicate full marks for the questions
1. State
True or False: 1x8=8
(a) The
pull factors refer to the compulsions of the domestic market, which prompt
companies to internationalize.
(b) Company
brand equity is a factor of internal business environment in International
marketing.
(c) GATT
stands for Government Agreement on Tariffs and Trade.
(d) Bill
of Lading is an auxiliary document in international marketing.
(e) Under
the product extension strategy, the same product as marketed domestically is
extended to foreign market without any significant modification.
(f) IEC
Number stands for Import-Export Country Number.
(g) A
scheme of Special Economic Zones (SEZs) was introduced in the year 2000.
(h) EPCs
stands for Export Promotion Councils.
2. (a)
Explain the nature and characteristics of international marketing. 3+8=11
Or
(b) What do you mean by international marketing environment?
Explain various factors which influence international marketing environment. 3+8=11
3.
(a) Explain the export policy and practices in
India. 11
Or
(b) Discuss the export procedure and documentation in
international marketing. 6+5=11
4.
(a) Explain the new product planning and
development process in international marketing. 11
Or
(b) What do you mean by standardization and adaptation?
Explain their significance in international marketing. 4+7=11
5.
(a) What is international pricing? What factors
are to be considered by a marketer in international pricing? 3+8=11
Or
(b) Distinguish between export price quotation and export
pricing. 11
6.
(a) Discuss the role of promotional methods in
international marketing with special reference to direct mailing,
advertisement, personal selling, trade fairs and exhibitions. 12
Or
(b) What do you mean by channel of distribution? What factors
influence in channel selection in international distribution? 4+8=12
7. Write
short notes on (any four): 4x4=16
(a) Scope
of international marketing.
(b) Methods
of payments in international marketing.
(c) PLC
in international marketing.
(d) Marginal
cost pricing.
(e) Logistics
Issues in International marketing.
(f) Institutional
market.