Business Communication - II Question Paper 2017 (May)
Dibrugarh University Question Paper
COMMERCE (General/Speciality)
Course: 201 (Business Communication - II)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1. Select the right alternative: 1x4=4
a)
The management section of a proposal indicates
i.
The nature of the problem.
ii.
How the proposed task would be completed.
iii.
The items of anticipated expenditure.
b)
The main speech on any occasion is the
i.
Welcome address.
ii.
Vote of thanks.
iii.
Keynote address.
c)
Non-verbal communication is
i.
Conscious and deliberate.
ii.
Instinctive and spontaneous.
iii.
Voluntary and intended.
d)
In an interview, the final selection can be a
very challenging task, when
i.
Candidates are few and the number vacancies are
many.
ii.
Number of candidates and vacancies are equal.
iii.
Candidates are many and vacancies are few.
2. State whether the following
statements are True or False: 1x4=4
a)
In an informational report, the structure is
always in the form of introduction, text and conclusion.
b)
A presenter should never summarize at the end of
his/her presentation.
c)
Unlike verbal communication, which has
limitations in terms of reach, non-verbal communication is universal in reach.
d)
A resume is a form of advertising.
3. Answer the following questions
in about 100 words each: 4x4=16
a)
Briefly enumerate the steps to be followed in
planning a report.
b)
Effective delivery of a speech is as important
as the content. Substantiate.
c)
List and briefly explain the essentials of good
listening.
d)
How would you prepare yourself for a job interview?
4. (a) Define proposal. Briefly
describe the different sections of a proposal. 4+10=14
Or
(b) What do you
mean by a short report? Imagine you are the Senior Marketing Manager of Tata
Tiscon Corporation, Guwahati and prepare a report in the memo format on
declining sales of Tata Tiscon TMT Bars in the north-eastern region. The report
to be submitted to the Managing Director of the Corporation 2+12=14
5. (a) What do
you mean by a speech? What strategies would you adopt for planning and
preparing a speech?3+11=14
Or
(b) List the visuals used in oral
presentations. Enumerate any six merits of PowerPoint presentations. 2+12=14
6. (a)
Distinguish between verbal and non-verbal languages. Explain briefly the
advantages and limitations of non-verbal language. 4+10=14
Or
(b) Indicate the importance of listening in
service organizations. List and explain any five strategies to improve your
listening skills. 4+10=14
7. (a) “Wanted
Chief Accountant in a Multinational Company. The candidate must be ICWA
Examination passed and above 40 years. Experience of 5 years as Assistant
Accountant or in similar position is essential. Pay Rs. 60,000 plus free
accommodation and LTC once in two years” . Write an application to the
Executive Director, Anderson & Company, New Delhi, in response to the above
advertisement published in the Hindustan Times, dated April, 28, 2017. 14
Or
(b) “National
Electronics Corporation, Mumbai, invites application for the post of Finance
Officer in the pay scale of Rs. 37,400 – Rs. 67,000 (likely to be revised) plus
grade pay Rs. 8,900 with allowances at Central Government rates. The Candidate
must have M.Com degree in Finance and Accounts and a minimum of 10 years
experience as Accountant, including computerization of Accounts, handling of
Income-tax matters, preparation of budget proposals, auditing of accounts,
etc.” Prepare a resume to be submitted along with your application in response
to the above advertisement published in the Times of India, dated April 25,
2017. 14
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1. State whether the following statements
are ‘True’ or ‘False’: 1x4=4
a)
A sales letter typically follows the AIDA plan
of organization.
b)
Effective writing involves a two-stage process:
writing and revising.
c)
A proposal is a written offer to solve a
technical problem or to undertake a project of a theoretical or practical
nature.
d)
A resume highlights the skills, the strengths
and the abilities of a candidate in relation to the job.
2. Choose the
right alternative: 1x4=4
a)
In a request letter, following direct approach
____ is stated first.
i.
Specific request for action.
ii.
Desired action.
iii.
Reasons for desired action.
b)
In business writing, pre-writing stage relates
to
i.
Organizing the materials.
ii.
Revising the first draft.
iii.
Defining the problem.
c)
An unsolicited proposal is prepared
i.
To meet a specific demand.
ii.
In the hope that the excellence of the proposal
will attract the potential customer.
iii.
To advertise a newly introduced product.
d)
In a group discussion, a participant contributes
to the theme
i.
By dominating over other members.
ii.
By listening impartially to the views of other
members.
iii.
By presenting arguments either for or against
the topic.
3. Answer the
following questions in about 100 words each: 4x4=16
a)
Give the format of an inter-office memo.
b)
What are the reasons for editing a business
message?
c)
What steps are to be followed in planning
selection interviews?
d)
Write a note on seminar as a forum for
interactive communication.
4. (a) What are
the purposes of writing a sales letter? As a Sales Manager of Jupiter
Electrical Appliances Company, 26 Park Street, Kolkata – 700009, draft a sales
letter to the hotels in Delhi to promote the sale of room heaters produced with
latest technology. 3+7=10
Or
(b) Point out
three differences between a memo and a letter. Assume you are the Senior Branch
Manger, Punjab National Bank, Dibrugarh Branch, and write a memo warning a
Senior Assistant, P. N. Kumar, against his habit of reading newspaper and
magazines during banking hours. 3+7=10
5. (a) Writing a
business message is a three stages process. Elaborate the statement by
describing all the stages. 10
Or
(b) The following
extracts contain redundant (more than is necessary) expressions. Rewrite to
make them concise and precise: 3+4+3=10
i.
Broadly speaking, this may have the ultimate
effect of doubling in numbers the total of bills dispatched outwards in a
single day.
ii.
In the main, the majority of a staff is in
general agreement with the principal features of the scheme so far as can be
judged from the individual replies received to date.
iii.
Many laboratories here in this country and in
other countries abroad are trying to develop techniques for culturing embryos.
The goal they are working for is not particularly so much to produce test-tube
babies as to understand what factors there are involved in control of the gestation
period.
6. (a)
Distinguish between a solicited proposal and an unsolicited proposal. As
President of the Students’ Union of City College, Guwahati, draft a proposal to
improve the existing facilities in the college canteen. The proposal is to be
drafted in the form of a letter and submitted to the Principal of the college. 4+10=14
Or
(b) What purpose
does the Executive Summary serve in a report? Explain briefly the essentials of
a good business report. 4+10=14
7. (a) What is
‘selection interview’? State the points an interviewer should keep in mind
while conducting a selection interview. 3+8=11
Or
(b) What do you
mean by a solicited letter of application? Write an application for the post of
a Medical Representative to the Personnel Manager of a reputed pharmaceutical
company. Invent necessary details, if necessary. 2+9=11
8. (a) Write a
note on the role of the organizer in holding a seminar. How can a seminar be
made effective? 5+6
Or
(b) Enumerate any
five factors that hinder the listening process. What strategies would you adopt
to improve your listening skills? 5+6=11