2017
COMMERCE
(Speciality)
Course: 301
(New course)
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1.
Answer the following question as directed: 1x8=8
a) Who
is a marketer?
b) Write
any one of the marketing activities done before production of goods or
services.
c) Modern
concept of marketing is always
______________ oriented.(Fill in the blanks)
d) A
certificate which enables a consumer to get a certain reduction in price on
next purchase of particular product is called
A.
Discount
B.
Discount coupon
C.
Cash discount coupon
D.
Trade discount coupon (Choose the correct answer)
e)
Write the full form of GST.
f)
Write one function of marketing channel.
g)
Sales promotion is an element of promotion
mix. (State True or False)
h)
________________ Means putting identification
marks on the package. (Fill in the
blanks)
2. Write short notes on any four of the following: 4x4=16
a)
Importance of environmental analysis
b)
Factors influencing consumer behaviour
c)
Buying motives
d)
After sale service
e)
Factors affecting choice a distribution channel.
3.
(a) Define the terms ‘market’ and ‘marketing’. How modern concept of marketing
differs from traditional concept of marketing? 2+2+10=14
OR
(b)
“Marketing mix is a mix of mixes.” Elucidate the statement. 14
4.
(a) What do you mean by consumer behaviour? How does it help a business firm in
dealing with customer? Explain. 4+10=14
OR
(b)
What are the various methods of segmenting the markets? Explain the criteria of
successful market segmentation. 7+7=14
5. (a) Explain the term ‘brand’ with example. Discuss the
benefits and limitations of branding a product. 4+5+5=14
OR
(b)
Give the meanings of ‘price’ and ‘pricing’. Explain the objectives of pricing
policy of a business firm. 2+2+10=14
6. (a) What do you mean by ‘physical distribution’? Discuss
its role in modern marketing. 4+10=14
OR
(b) Define sales promotion. Discuss the various methods of
sales promotion of new products. 4+10=14
(Old course)
Full marks: 80
Pass marks: 32
1.
(a) Write True or False: 1x5=5
a) Modern
concept of marketing is product oriented.
b) The
distribution of goods is the last phase of the process of marketing.
c) A
brand is generally a symbol of enterprise.
d) The
practice of charging different prices from different customers is called price
fluctuating.
e) The
meaning of digital marketing is selling through Internet.
(b) Fill in the blanks: 1x3=3
a) Classification
of goods on the basis of quality is called ______________.
b) Advertising
is an ____________ form of
communication.
c) __________________
Is the non-paid form of communication of information about the products.
2.
Write short notes on any four of the following: 4x4=16
a)
Selling and marketing
b)
Bases for market segmentation
c)
After sale service
d)
Promotion mix
e)
Components of physical distribution channels.
3. (a) Explain the nature and scope of marketing. 5.5
+ 5.5 =11
OR
(b) Discuss briefly the factors which influence the
marketing environment. 11
4. (a) What is meant by market segmentation? Discuss the
significance of market segmentation in marketing decision-making. 3+8=11
OR
(b)
What are the factors which influence the consumer’s behaviour in the purchase
of a particular product? Explain. 11
5.
(a) Explain the concept of ‘packaging’ and discuss its various functions. 3+8=11
OR
(b)
What is product life cycle? Briefly explain the stages of product life cycle.
3+8=11
6.
(a) Explain the objectives of pricing policy of a business firm. 11
OR
(b)
Briefly explain the various methods sales promotion. 11
7.
(a) What is meant by distribution
channel? Explain the role of wholesalers in distribution of goods. 4+8=12
OR
(b)
Briefly explain the following: 6+6=12
1.
Types of distribution channels.
2.
Factors affecting the choice of a distribution
channel.
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