2016
COMMERCE
(Speciality)
Course: 301
(New course)
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1.
(a) Write True or False: 1x4=4
a) Marketing
means selling, but selling does not mean marketing.
b) Market
segmentation strategy and market positioning strategy are the facets of a
single coin of segmentation strategy that identifies the customers to be
targeted.
c) All
advertising is propaganda, but all propaganda is not advertising.
d) Physical
distribution is a major component of marketing mix.
(b) Fill
in the blanks: 1x4=4
a)
The concept of ______________ has turned
everybody to enjoy now and pay later.
b)
The consumer buying process is a ___________
step activity.
c)
Branding is the process of finding and fixing
the means of _____________.
d)
Wholesale traders are _____________ middleman.
2.
Write short notes on: 4x4=16
a)
Product mix
b)
Product emotional buying motives
c)
Skimming price policy
d)
Travelling salesman
3. (a)What
are the significance of modern marketing? Explain any six new waves of thought
that have come to light in marketing. 6+8=14
OR
(b) What
is marketing mix? What are its elements? Discuss the variables of promotion
mix. 2+4+8=14
4.
(a) What are various stages of buying process?
Discuss the major psychological determinants of consumer behaviours. 6+8=14
OR
(b) What benefits accrue to a firm through
practising the segmentation strategy? Critically discuss the bases for market
segmentation. 6+8=14
5. (a) What
steps are involved in new product development? Discuss how to achieve success
in new product development. 7+7=14
OR
(b) Explain the stages of product life cycle.
What strategies a company resort to keep growing in growth stage? 8+6=14
6.
(a) What are the goals and tasks of promotion?
Discuss the factors that affect the promotion mix. 6+8=14
OR
(b)
Explain the role of wholesalers in the process of physical distribution. Can
they be eliminated from the process of distribution? Discuss 6+8=14
(Old course)
Full marks: 80
Pass marks: 32
1.
(a) Write True or False: 1x4=4
a) Mega
marketing is the set of those strategies where closed markets are opened-up.
b) Perception
process leads to thought and thought leads to action.
c) The
riskiest part of marketing management today is the development and distribution
of new product.
d) Going rate
pricing is the method of setting the prices on the basis of demand.
(b) Fill
in the blanks: 1x4=4
a) Speed
marketing is also called as ________ marketing.
b) With the
help of market segmentation, the firm would be in a better position to spot and
compare marketing _________.
c) In case of
‘push’ policy of marketing strategy, the ___________ play an active role in
creating demand.
d) Advertising
increases and stabilises the sales ____________.
2.
Write short notes on: 4x4=16
a)
Place mix
b)
Sociology determinants of consumer behaviour
c)
Branding
d)
Skimming price policy
3.
(a) Compare ‘marketing’ with ‘selling’.
Discuss those entities with which marketing people are involved. 4+7=11
OR
(b) Discuss the factors which influence the
marketing concept. What are the benefits of marketing concept to the firms and
the society? 5+6=11
4.
(a) What is consumer behaviour or buying
process? Discuss those economic determinants which influence the consumer
behaviours. 3+8=11
OR
(b) Bring to light the costs of market
segmentation. Discuss the benefits of sound marketing segmentation. 6+5=11
5.
(a) What are the objectives of product
planning? How to achieve success in new product development? 5+6=11
OR
(b) How is brand success determined? What are
the benefits of branding to producers and consumers? 4+7=11
6.
(a) Explain the appropriate approach to
pricing or pricing policy. 11
OR
(b) What is promotion mix? Discuss the factors
that affect the promotion mix. 3+8=11
7.
(a) Who is a wholesaler? Discuss the functions
of wholesaler in the process of marketing of goods. Explain the services
rendered by wholesaler to producer. 2+6+4=12
OR
(b) Discuss the role of physical distribution
system and explain various components of physical distribution system. 6+6=12
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