2014
COMMERCE
(Speciality)
Course: 301
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1. (a)
Write True or False: 1x5=5
a)
Marketing is an arrangement providing an
opportunity for exchange of goods.
b)
The scope of marketing and selling are same.
c)
Product planning activity is designed to
guarantee firm’s survival.
d)
Competition influences the product pricing
decision.
e)
Physical distribution is a major component of
marketing mix.
(b) Fill in
the blanks: 1x3=3
a)
Is the process of finding and fixing the means
of identification.
b)
Marketing Mix is an important component of
product ____________ decision.
c)
Electronic retailing facilities __________
shopping.
2. Write
short notes on (any four): 4x4=16
a) Product
mix
b) Test
marketing
c) Skimming
pricing policy
d) Buying
motives
e) Trademark
f) Inventory
control
3. (a)
Compare and contrast between the modern concept of marketing and the
traditional concept of marketing. 11
OR
(b) What is marketing mix? Explain the elements of marketing
mix. 3+8=11
4.
(a) What do you mean by consumer behaviour? What
logical steps are involved in consumers’ buying process? Discuss 3+8=11
OR
(b) Discuss briefly the bases of market segmentation. 11
5.
(a) Discuss in brief the different stages of
developing a new product. 11
OR
(b) What is product life cycle? What strategies a marketer
has to adopt to overcome the hurdles of the growth stage of a product? 3+8=11
6.
(a) Explain the role of pricing in marketing
mix. 11
OR
(b) What is promotion mix? Discuss the factors that affect
the promotion mix. 3+8=11
7.
(a) What do you mean by distribution channels?
Explain the factors affecting the choice of a right distribution channel. 4+8=12
OR
(b) Examine the role of wholesalers in the
process of physical distribution. Can they be eliminated from the process of
distribution? Justify your answer 6+6=12
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