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Tuesday, December 18, 2018

Dibrugarh University - B.Com 5th Semester: Retail Management Syllabus


Course No. 504 RETAIL MANAGEMENT(RTMT XX)
Marks: 80 Hours:40
Objective : The objective of this course is to acquaint students with distribution methods and retailing system.
Course Contents:
UNIT-I: Retailing- nature and scope, reasons for growth of retailing, emerging trends in retailing.           20 : 10 hrs
UNIT-II: Retailing: Types and functions; Departmental stores, convenience stores, super markets.          20 : 10 hrs
UNIT-III: Logistic issues and distribution -stores location, inventory control, warehousing and transportation planning.                    20 : 10 hrs
UNIT-IV: Retailing in India- organized and unorganized retailing, challenges in retailing and global retailing trends.                     20 : 10 hrs
Text and Reference Books :
1. Warner, Davis, S : Marketing and Distribution, Mc Millan, New York.
2. Bhalla : Retail Management, DVS Publications, Guwahati.
3. Kapoor and Kansal : Basics of Distribution Management – A Logistical Approach, PHI Learning, New Delhi.
4. Cox: Retailing; An Introduction, Pearson, New Delhi

1 comment:

  1. Sir kindly upload the previous question paper of retail management of 5th sem

    ReplyDelete

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