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Tuesday, December 18, 2018

Dibrugarh University - B.Com 6th Semester: International Marketing Syllabus


Course No. 601 INTERNATIONAL MARKETING (INMT XXI)
(For B.Com (Marketing and Int. Business)
Marks: 80 Hours: 40
Objective: This course aims at acquainting student with the operations of marketing in International environment.
Course Contents:
UNIT-I: International marketing: Nature, Definition and scope of international marketing; domestic marketing vs. international marketing: International marketing environment- External and Internal.                    20 : 10 hrs
UNIT-II: Identifying and Selecting Foreign Market; Export procedures and Documentation; Modes of Payments. 20 : 10 hrs
UNIT-III: Product Planning for International Market; Product designing; Standardisation vs. Adaptation; Branding; Packaging; International Pricing; Factors influencing international price.                        20 : 10 hrs
UMIT-IV: Promotion of Product/ Services Abroad; Promotional Methods – Direct Mailing; advertising; Personal Selling; trade fairs and exhibitions, International logistics and e-logistics.                         20 : 10 hrs
Text and Reference Books:
1.Bhattacharya R.L and Varshney B : International Marketing Management, Sultan Chand, New Delhi.
2.Bhattacharya B : Export Marketing Strategies for Success, Global Press, New Delhi.
3.Keegan W.G : Multinational Marketing Management, Prentice Hall, New Delhi.
4.Kripani V : International Marketing, Prentice Hall, New Delhi.

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