105: Introduction to
E-Commerce
Marks: 80
UNIT-I 20
Introduction; New
economy- economics of the Web, technology and business integration introduction
to networks, Server- client machine and OS, business servers- mail
applications, proxy, entertainment, ISP, e-banking, application of e-commerce.
UNIT-II 35
E-Business
Structure; (basics only) protocols, VoIP, wireless. 3G, WiFi, Bluetooth WiFi,
WiMax, Webpages, Portals of Business, Web Salesmanship, Network Business
Management- online trading, advertising on the network- Web Billboards, the
‘Hit’ Theory, Intellectual property for sale, Technology Supported Business
Models, and Mechanisms- B2C, B2B, C2B, C2C, Auctions (Vickrey, English, First
Price, Dutch, Yankee), Winner’s Curse Agents; Brokering, Filtering,
Recommending, Negotiating ‘Bots’; Money spinning on the Internet; Personalization,
& Customization, Online Communities, Customer Support, Supply Chain
Management, Organizing and Implementing Internet Marketing Plans, Moore,
Metcalfe, Negroponte’ Laws, E-Lancing, Virtual Organisations, Telecommuting,
Dynamic pricing, Reserve auctions, Affiliate and Viral Marketing, Business
Model Patents.
UNIT-III 25
E-Commerce
network and Business Security; Privacy, Security, Legal and Taxation Issues,
Credit card, Secure Transmission, Internal Security of telephony, E-Mail
Security; Remote business marketing- product transportation and storage,
Business transition of product- UPS backbone, Language filters, Understanding
the foreign market, Search engine operation; Globalisation of E-Commerce.
Suggested Books:
E-Commerce-A
Managerial Perspective by P.T. Joseph, Prentice Hall of India.
Electronic
Commerce-A Manager’s Guide by Ravi Kalakoti and Andew B. Whinston, Pearson
Education, New Delhi.
E-Commerce
Logistics & Fulfillment by DeborahL. Bayles, Pearson Education, New Delhi.
Electronic
Commerce Greenstein & Feinman, Tata McGraw Hill, New Delhi.
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