103: Business
Organization & Entrepreneurship Development
Marks: 80
Part-A (Business
Organization)
UNIT-I 14
MNC’S – features,
forms, advantages and limitations, Joint sector – features and importance. Franchising
– forms, merits, demerits. Micro enterprise – small, medium enterprise –
concept of virtual & learning organization.
UNIT-II 12
Business
combinations; causes, types, forms; merger and acquisition policies in India.
Setting up a new enterprise; site selection, location theories, (Max Weber
& Sargent Florence), size of business unit, optimum firm, survival of small
business.
UNIT-III 14
Production,
productivity, and rationalization; Meaning and scope of Production Management,
production planning process, and quality control; Productivity – meaning,
factors influencing productivity, causes of low productivity; Rationalization –
meaning, aims and objectives, benefits, and limitations.
Part-B (Entrepreneurship
Development)
UNIT-IV 14
Entrepreneurship-
meaning, concepts of entrepreneurship. Nature of entrepreneurship, functions
and significance of entrepreneurship, qualities of an entrepreneur,
entrepreneurial types of and entrepreneurial theories, (social, economic &
psychological), creativity and innovation in entrepreneurship and
intrapreneurship.
UNIT-V 14
Promotion of a
new venture; Environmental analysis, stages in promotion of new ventures, legal
formalities, and documents, sources of funds; Venture capital – concepts &
types, venture capital finance in India. Entrepreneurship education and
training; EDP’S – concept, objectives and importance, selection of trainees,
target groups. Course contents in EDP, measurement of effectiveness of EDP,
institutions involved in promotion of EDP.
UNIT-VI 12
Role of
entrepreneurs in socio-economic development; Role of entrepreneurs in export
promotion, and import substitution; introduction, entrepreneurial performance
and growth. Role of government in entrepreneurship development.
Suggested Books:
Business
Organization and Management, by P.C. Tulsian, Vishal Pandey, Pearson Education.
Business
Organization and Management by Jagadish Prakash, Kitab Mahal.
International
Business Text and Cases, Francis Cherunilam Prentice Hall of India.
Entrepreneurial
Development, S.S. Khanka, S. Chand & Sons.
Entrepreneurial
Development Small Business Enterprises by Poornzma M. Charantimath, Pearson
Education.
Entrepreneurship
& Small Business Management M.B. Shukla, Kitab Mahal.
Business
Organisation & Entrepreneurship Development- Sarkar, Sharma, Gupta – M/S
Kalyani Publications.
Entrepreneurship,
Robert D Hisrich & Michael P. Peters –Tata McGraw Hill Edition.
Entrepreneurship
New Venture Creation –David H. Holt –Prentice Hall of India Pvt. Ltd., New
Delhi.
Entrepreneurship
Development and Business Communication –Vasant Desai &Urmila Rai, Himalaya
Publishing House.
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