4.22
Entrepreneurship Management
Unit I:
Introduction: definition-nature-scope and importance its relevance in different
economic systems- its significance to Indian economy under the new economic
order.
Unit II:
Setting-up of an entrepreneurial venture
a)
Identifying and conceiving opportunities in agriculture, trade, industry,
transports, insurance and related service organizations.
b)
Converting conceived business opportunities into reality: location,
infrastructure facilities, Aid from Government, semi-up of an enterprise on
hand (case studies in setting up of as enterprise covering a minimum of five
years of initial period).
Unit III:
Management of the Venture
a) Stages
of development- small, medium and large scale.
b)
Management of functional areas viz. production, purchase, Marketing, Finance,
Personnel, Finance, at different stages development in terms of planning and control
and decision makingmanagement of conflict.
c)
Environment facing different kinds of ventures at different stages of
developmentgovernmental laws.
d)
Self-development of the entrepreneur-self-evaluation of the individual and
institution at different stages of enterprise and entrepreneurial growth,
motivation for individual and institutional development- training needs of the
entrepreneur evaluation of the organization structures.
e)
Creativity and Techno-economic innovation for entrepreneurs management of
family business-socio-psychological factors influencing entrepreneurship
development.
Unit IV:
Professional entrepreneurship and professional managers- their role in managing
on enterpriseposition in the Indian management scene-agencies promoting entrepreneurial
development - role of concessions, subsidies incentives- A technical
assistance.
Unit V:
Entrepreneurs in India- study of profiles- recent trends- scope use
profitability profit-oriented and non-profit oriented organization.
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