3.13 B
International Marketing
Unit I:
Framework of international Marketing: concept, scope its growing importance,
factors affecting international marketing; controllable and uncontrollable
factors; International Marketing environment: cultural, political, geographical
economic and legal requisitions trade clearance (tariff and non tariff
behaviors).
Unit II:
Market Selection- Market profiling, market segment selection. Market entry
strategies: MNCS and World Markets. Market Agreements in Force Free trade
zones. Export Finance- EXIM Bank, Institutional Finance for import; IDBI ECGC
and export credit insurance.
Unit III:
International Marketing decision; International product planning Product design
strategy, new product development; branding packaging and labeling.
International pricing strategy. Pricing objectives, pricing methods dumping,
transfer pricing, retrograde pricing, International Channels of Distribution;
International channel system direct exports, indirect exports, marketing environment
and distribution strategies, international logistics.
International
promotion: determining advertising strategy, communication mix role of export
organization, management of sales force.
Unit IV:
Organization and Planning International Marketing. New perspectives on
organization corporate, networking; dimensions of international planning and
strategy. International marketing information system and marketing research.
Unit V:
WTO and trade liberalization International Marketing institutions; Central
advisory council; Export development councils, commodity boards, Export
promotion council, Trade development authority; Trade fair authority, STC,
MMTC, lndia's foreign trade and balance of payment position. Export procedure,
export incentives and subsidies.
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