Business Communication Question Papers 2018 (November)
Dibrugarh University B.Com 1st Sem (Non-CBCS)
COMMERCE (General/Speciality)
Course: 101 (Business Communication - I)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1.
Select the right alternatives: 1x4=4
a)
An example of watchdog audience is
1)
Censor Board.
2)
PS to Ministers.
3)
General Public.
4)
Print or electronic media.
b) Which of the following is a good example of
horizontal communication in an organization?
1) When
employees give their super-visor’s reports listing their accomplishments during
the last year.
2) When
the department heads of marketing and research get together for a meeting.
3) When
a supervisor issues a statement to all subordinates explaining the new travel
policies.
4) None
of the above.
c)
_____ of the letter consists of main message.
1) Heading.
2) Inside
address.
3) Salutation.
4) Body.
d)
Group discussions are conducted by an
organization
1) For
selection of candidates for a job.
2) For
selection of candidates for admission into professional institutions.
3) For
judging the personality of candidates, their communication skill, knowledge and
their ability to work as a team.
4) All
of the above.
2.
Write True or False of the following: 1x4=4
a)
Communication between human beings and non-human
entities is mass communication.
b)
Upward communication is used to provide feedback
to higher-ups, inform them of progress toward goals, and relay current
problems.
c)
Semantic barrier is related to the process of
coding and decoding the message.
d)
Interaction between three to twelve people who
share a common goal, a sense of commitment, and who attempt to influence one
another is known as seminar.
3.
Write answer to each of the following questions in about 100 words: 4x4=16
a)
“Communication is sharing of understanding.”
Comment.
b)
State some of the tips for success in group
discussion.
c)
Differentiate between business letter and
personal letter.
d)
List some medias of written communication for
employees of an organization.
4.
(a) Define communication. Why is communication essential? Explain the elements
of the communication process. 2+3+9=14
Or
(b) What is effective communication?
Explain the PAIBOC method for effective communication. 3+11=14
5.
(a) What are the common barriers to communication in an organization? How can
these be overcome? Describe three instances of communication breakdown. 6+5+3=14
Or
(b) What is corporate communication? What
are the most notable forms of external corporate communication? List the median
of external corporate communication. 14
6.
(a) What is mock interview? Explain the role of the interviewer for effective
conduct of a mock interview with suitable example. 4+10=14
Or
(b) Define presentation. How does
individual presentation differ from group presentation? How can one make
individual presentation effective? Explain. 2+3+9=14
7.
(a) What are the different ways of starting a sales letter? Assume that you are
A. Das, Sales Manager of Modern Furniture, Dibrugarh. Your store has recently
manufactured a sofa-cum-bed which, when not is use, can be dismantled and kept
in a corner, occupying very little space. Draft a sales letter to be sent to
about 500 middle-class families in Dibrugarh city to promote its sale. 4+10=14
Or
(b) List some purposes of office memorandum. As the General
Manager of S. K. Industries, Guwahati, draft an office memorandum informing the
office staff regarding change in office working hours. 4+10=14
(OLD COURSE)
Full Marks: 80
Pass Marks: 32
1.
Select the right alternatives: 1x4=4
a)
An example of communication channel is
1)
Feedback.
2)
Context.
3)
Noise.
4)
Face-to-face conversation.
b)
A means of transmission of rumour is
1) Upward.
2) Downward.
3) Horizontal.
4) Grapevine.
c)
Letters that please the receiver are called
1) Yes
letters.
2) Routine
letters.
3) Invitation
letters.
4) Good
news letters.
d)
A memorandum (memo) is considered a brief form
of written communication for
1) Internal
use.
2) External
use.
3) Formal
use.
4) Legal
use.
2.
Write True or False of the following: 1x4=4
a)
Encoding is the process by which the receiver
draws meaning from the symbols encoded by the sender.
b)
Gossip is an example of informal communication.
c)
In business letter, our address and phone number
are shown in the letterhead.
d)
Brainstorming is a technique of seminar.
3.
Write answer to each of the following questions in about 100 words: 4x4=16
a)
Differentiate between intrapersonal and
interpersonal communication with examples.
b)
Explain the role of listening in communication.
c)
Write a note on the limitations of non-verbal
communication.
d)
What are the various modern forms of
communication used in business now-a-days?
4.
(a) What is communication? What are the advantages and disadvantages of oral
communication? 2+8=10
Or
(b) What are the types of business
communication? How can there by better communication in an organization?
5+5=10
5.
(a) Explain how communication is the essence of management and how formal
channels of communication provide for vertical, horizontal and lateral flows. 10
Or
(b) What is formal communication? Explain
its characteristics and advantages. 3+7=10
6.
(a) What is a survey? Discuss its steps to conduct a successful survey. 3+7=10
Or
(b) What is motivational speech? Write a
note on the qualities of a motivational speaker. 2+8=10
7.
(a) What is effective listening? What are the characteristics of effective
listening? Write a note on the principles of effective listening. 2+6+6=14
Or
(b) What is videoconferencing? State its
advantages and disadvantages. 3+11=14
8.
(a) What do you mean by international communication? How can the manager of a
global firm adapt to intercultural diversities? Elucidate. 3+9=12
Or
(b) What are the modern technological aids used for
communication? What are the guidelines to be followed to handle fax and
telephone effectively? 4+8=12
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