Monday, June 10, 2019

Dibrugarh University B.Com 1st Sem New Syllabus Under CBCS: Business Organisation and Management (CC-103)


CC103: BUSINESS ORGANISATION AND MANAGEMENT (6 Credit)
Marks: 100 (Internal Assessment 20+ Term-end 80)
Lectures: 60 Tutorial: 5
Objective: The course aims to provide basic knowledge to the students about the organisation and management of a business enterprise.

Contents:

Unit 1: Foundation of Indian Business   12L+ 1T
Manufacturing and service sectors; Small and medium enterprises; Problems and government policy. India’s experience of liberalisation and globalisation. Technological innovations and skill development. ‘Make in India’ Movement. Social responsibility and ethics. Emerging opportunities in business; Franchising, Outsourcing, and E-commerce.  Marks: 16

Unit II: Business Enterprises       12L+ 1T
Forms of Business Organisation: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative society; Limited Liability Partnership; Choice of Form of Organisation. Government - Business Interface; Rationale and Forms of Public Enterprises. International Business. Multinational Corporations.   Marks: 16

Unit III: Management and Organisation                                                12L + 1T
The Process of Management: Planning; Decision-making; Strategy Formulation.
Organizing: Basic Considerations; Departmentation – Functional, Project, Matrix and Network; Delegation and Decentalisation of Authority; Groups and Teams.             Marks: 16

Unit IV: Leadership, Motivation and Control      12L + 1T
Leadership: Concept and Styles; Trait and Situational Theory of Leadership.
Motivation: Concept and Importance; Maslow Need Hierarchy Theory; Herzberg Two Factors Theory.
Communication: Process and Barriers; Control: Concept and Process.                     Marks: 16

Unit V: Functional Areas of Management            12L + 1T
Marketing Management: Marketing Concept; Marketing Mix; Product Life Cycle; Pricing Policies and Practices.
Financial Management: Concept and Objectives; Sources of Funds – Equity Shares, Debentures, Venture Capital and Lease Finance. Securities Market, Role of SEBI.
Human Resource Management: Concept and Functions; Basic Dynamics of Employer – Employee Relations. Marks: 16
Suggested Readings:
1.       Kaul, V.K., Business Organisation and Management, Pearson Education, NewDelhi
2.       Chhabra, T.N., Business Organisation and Management, Sun India Publications, NewDelhi,
3.       Gupta CB, Modern Business Organisation, Mayur Paperbacks, NewDelhi
4.       Koontz and Weihrich, Essentials of Management, McGraw HillEducation.
5.       Basu, C. R., Business Organization and Management, McGraw HillEducation.
6.       Jim, Barry, John Chandler, Heather Clark; Organisation and Management, CengageLearning.
7.       B.P. Singh and A.K.Singh, Essentials of Management, ExcelBooks
8.       Buskirk, R.H., et al; Concepts of Business: An Introduction to Business System, Dryden Press, NewYork.
9.       Burton Gene and Manab Thakur; Management Today: Principles and Practice; TataMcGraw Hill, NewDelhi.
10.  Griffin, Management Principles and Application, CengageLearning
(Note: Latest edition of the text book should be used.)

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