B.COM 3RD YEAR DISTANCE QUESTION PAPERS: PRINCIPLES OF MARKETING' 2017

2017

(August)

COMMERCE

Paper: 304

(Principles of Marketing)

Full Marks: 90

Time: 3 hours

The figures in the margin indicate full marks for the questions

1. Write True or False: 1x5=5

a) Marketing starts and ends with the market.

b) All publicity is advertising.

c) The first step of ‘marketing strategy’ is ‘market segmentation’.

d) There is no difference between ‘Price’ and ‘Pricing’.

e) Registration of Trademark is not compulsory.

2. Write short notes on: (any four) 5x4=20

a) Scope of marketing.

b) Marketing mix.

c) Product Branding.

d) Product development.

e) Components of ‘promotion mix’.

3. (a) What are the differences between ‘Marketing’ and ‘Selling’? Discuss the significance of marketing in the age of globalisation. 6+7=13

(b) Discuss the importance of marketing environment analysis. 13

4. (a) Discuss the Economic and Psychological factors influencing consumer behaviour. 6.5x2=13

(b) What do you mean by Market Segmentation? Explain briefly the market segmentation procedure. 4+9=13

5. (a) What do you understand by Product Planning? What are the differences between consumer products and industrial products? 5+8=13

(b) What is ‘Trademark’? Distinguish between trademark and branding. 5+8=13

6. (a) Discuss the factors influencing product pricing decision. 13

(b) What do you mean by ‘Personal Selling’? Explain its significance. 4+9=13

7. (a) Write a comparative note on the Service rendered by the Retailers and Wholesalers to the Producers. 6.5x2=13

(b) Discuss in brief the various components of ‘Physical Distribution’. 13

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