2015
SALESMANSHIP AND ADVERTISING
Full Marks: 100 Pass Marks: 30
Time: 3 hours
(The figures in the margin indicate full marks for the
questions.)
a) Good health is a physical/mental trait of a
salesman. (Choose the correct word)
b)
What is salesmanship?
c) Advertisement is a personal/non-personal
communication. (Choose the correct word)
d)
Who is a travelling salesman?
e)
Write a
disadvantage of radio advertisement.
f) Who is an undecided customer?
g) Which of the following is not an indoor
advertising?
i.
Radio advertising.
ii.
Cinema advertising
iii.
Television advertising
iv.
Travelling displays
h)
Who is a specialty salesman?
2. Write about Industrial salesman. 2
3. What is sales talk?
2
4. Write briefly on indoor salesman. 2
5. What is window dressing?
2
6. What is publicity?
2
7. Write a note on truth in advertising. 3
8. Write briefly on buying motive. 3
9. Distinguish between salesmanship and advertising. (any
three) 3
10. Write about mural advertising. 3
11. Write three merits of direct mail advertising. 3
12. Explain the various types of customers. 3
13. Write on interior and exterior display of goods. 5
14. Explain the different techniques of selling. 5
15. Distinguish between retail salesman and wholesale
salesman. 5
16. How should a salesman deal with a woman customer?
Explain. 5
17. Briefly explain five merits of magazine advertising. 5
18. Explain the various forms of direct advertising. 5
19. Discuss the factors that should be considered while
selecting a medium of advertising. 8
Or
Discuss the benefits of
advertising. 8
20. Discuss the origin and development of salesmanship. 8
Or
Discuss the various techniques of
sales talk. 8
21. Explain the different channels of distribution available
to a producer. 8
Or
Discuss the various techniques of
sales talk. 8
22. What is television advertising? Briefly explain the
merits and demerits of television advertising. 2+6=8
Or
What is press publicity? How does
it differ from film publicity?
2+6=8
***
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