Dibrugarh University Question Papers: Principles of Marketing (3rd Semester - Nov' 2015)

COMMERCE (Speciality)
Course: 301
(Principles of Marketing)
Full marks: 80
Pass marks: 24
Time: 3 hours
1. (a) Write “True” and “False”:                               1x4=4 Marks
(i) Need recognition is not a step in buying process.
(ii) Mechanical vending is designed on the principle of ‘terms cash’.
(iii) Marketing management can launch full-fledged advertising and promotion campaign for mass distribution.
(iv) Publicity is also called marketing public relations.
(b) Fill in the blanks:                                      1x4=4 Marks

(i) The main aim of ____________ is to provide management with factual information for marketing decisions and action.
(ii) Standardisation and ______________ are two important marketing functions which facilitate the sales of product.
(iii) Sales promotion is a bridge in between advertising and ________________-.
(iv) ________________ Means putting identification marks on the package. 
2. Write short notes on (any four):                          4x4=16 Marks
(a) Marketing mix
(b) Sales quota
(c) Product diversification
(d) Personal selling
(e) Market research
(f) Prospecting
3. (a) Compare “Marketing” with “Selling”. Explain those entities with which marketing people are involved.       6+8=14
(b) Which is marketing environment? Discuss about the controllable forces of business environment.    4+10=14
4. (a) Discuss the basic economic determinants of consumer behaviour. What are the importance of “buying motives” in marketing?                         8+6=14
(b) What is market segmentations? Discuss those factors which make segmentation successful.                4+10=14
5. (a) Discuss the various objectives and the components of product planning.   7+7=14
(b) Explain the functions involved in product packaging and discuss the importance of branding.                8+6=14
6. (a) Critically discuss the factors which influence product pricing decision.                          14
(b) Explain the different media of indoor advertising. Discuss the factors which influence the choice of an advertising medium.                              7+7=14

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