Dibrugarh University Question Papers: International Marketing (May' 2019)

2019 (May)
COMMERCE (Specialty)
Course: 601 (International Marketing)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(New Course)
Full Marks: 80
Pass Marks: 24
1. Answer the following as directed:              1x8=8
a)      Write the full form of SEZs.
b)      A bill of lading is a negotiable instrument.   (Write True or False)
c)       The ______ was established to implement the final act of Uruguay Round Agreement of GATT.      (Fill in the blank)
d)      Intermediaries are part of the micro-environment of international business. (Write True or False)
e)      Give one example of a multinational company.
f)       A short-term incentive designed as to encourage purchase is called as ______.    (Fill in the blank)
g)      Which of the following forces help in shaping people’s standard of living?
a.       Socio-cultural forces
b.      Demographic forces
c.       Political forces
d.      None of the above  (Choose the correct answer)
h)      The number of different product lines of a company is termed as product width.              (Write True or False)
2. Write short notes on any four of the following:                      4x4=16

a)      Domestic marketing vs. International marketing
b)      Determinants of foreign market selection
c)       International pricing
d)      Trade fairs and exhibitions
e)      Strategic alliance
f)       Global brands
3. (a) Discuss the nature and scope of international marketing.                    7+7=14
(b) What is marketing environment? Explain the impacts of environment on international marketing decisions. 4+10=14
4. (a) Discuss in detail the modes or methods of securing payment in international business.                 14
(b) Enumerate the basic reasons for or motives behind international marketing. Also discuss in brief, the problems in export trade.                   8+6=14
5. (a) Explain the steps involved in international product planning. What are the various strategies of product planning for global markets?             8+6=14
(b) Explain the role of packaging in international marketing. What factors should be considered for package designing for exportable products?     7+7+14
6. (a) Discuss the relevant benefits of different methods of promoting products in foreign markets.  14
(b) Describe the various market logistics divisions. How is ‘e-logistics’ important in overseas marketing?  9+5=14
(Old Course)
Full Marks: 80
Pass Marks: 32
1. Answer the following as directed:    1x8=8
a)      What does FDI stand for?
b)      Customers are a part of micro-environment affecting international marketing. (Write True or False)
c)       Is India a member of SAARC? (Write Yes or No)
d)      Which of the following should be considered while fixing the standard of the product?
               i.            Size, product design and shape
             ii.            Weight and measures
            iii.            Technical aspects
           iv.            All of the above (Choose the correct answer)
e)      In the ______ stage of International Product Life Cycle (IPLC), the profit improves substantially. (Fill in the blank)
f)       Global product strategy in which product is changed a little to be adopted in foreign market is termed as _____.                   (Fill in the blank)
g)      A certificate of origin is a principal export document. (Write True or False)
2. Write short notes on any four of the following:                        4x4=16
a)      Packaging
b)      Indirect exporting
c)       Joint ventures
d)      Standardization vs. Adaptation
e)      Product planning process
f)       Modes of payment
g)      Problems in international marketing
3. (a) What is international marketing? Explain the features of international marketing.              3+8=11
(b) Explain the various factors affecting international marketing environment.               11
4. (a) Describe in brief, the process of identifying and selecting foreign markets.     11
(b) Discuss the procedure of exporting goods to foreign markets.       11
5. (a) Explain the stages in International Product Life Cycle (IPLC).             12
(b) What is branding? Explain the characteristics of a good international brand name.     2+10=12
6. (a) Discuss the factors influencing international price of a product.        11
(b) What is marginal cost pricing? Discuss its advantages and disadvantages.        3+8=11
7. (a) Explain in brief, the various promotional methods in international marketing.          11
(b) Discuss the major components of international marketing logistics.             11

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