Dirbguarh University - B.Com 3rd Sem Syllabus CBCS Pattern: Managment Principles and Application [C 307]

Objective: The objective of the course is to provide the student with an understanding of basic management concepts, principles and practices.

a. Concept: Need for Study, Managerial Functions – An overview; Co-ordination: Essence of Managership

b. Evolution of the Management Thought, Classical Approach – Taylor, Fayol, Neoclassical and Human Relations Approaches – Mayo, Hawthorne Experiments, Behavioural Approach, Systems Approach, Contingency Approach – Lawrence& Borsch, MBO - Peter F. Drucker, Re-engineering - Hammer and Champy, Michael Porter – Five-force analysis, Three generic strategies and value chain, analysis, Senge’s Learning Organisation, ‘Fortune at the Bottom of the Pyramid’ – C.K. Prahalad.

a. Types of Plan – An overview to highlight the differences

b. Strategic planning – Concept, process, Importance and limitations

c. Environmental Analysis and diagnosis (Internal and external environment) – Definition, Importance and Techniques (SWOT/TOWS/WOTS-UP, BCG Matrix, Competitor Analysis), Business environment; Concept and Components

d. Decision-making – concept, importance; Committee and Group Decision-making, Process, Perfect rationality and bounded rationality, Techniques (qualitative and quantitative, MIS, DSS)

Concept and process of organising – An overview, Span of management, Different types of authority (line, staff and functional), Decentralisation, Delegation of authority Formal and Informal Structure; Principles of Organising; Network Organisation Structure.

a. Staffing: Concept of staffing, staffing process

b. Motivation: Concept, Importance, extrinsic and intrinsic motivation; Major Motivation theories - Maslow’s Need-Hierarchy Theory; Hertzberg’s Two-factor Theory, Vroom’s Expectation Theory.

c. Leadership: Concept, Importance, Major theories of Leadership (Likert’s scale theory, Blake and Mouten’s Managerial Grid theory, House’s Path Goal theory, Fred Fielder’s situational Leadership), Transactional leadership, Transformational Leadership, Transforming Leadership.

d. Communication: Concept, purpose, process; Oral and written communication; Formal and informal communication networks, Barriers to communication, Overcoming barriers to communication.

a. Control: Concept, Process, Limitations, Principles of Effective Control, Major Techniques of control - Ratio Analysis, ROI, Budgetary Control, EVA, PERT/CPM.

b. Emerging issues in Management.

1. Harold Koontz and Heinz Weihrich, Essentials of Management: An International and Leadership Perspective, McGraw Hill Education.

2. Stephen P Robbins and Madhushree Nanda Agrawal, Fundamentals of Management: Essential Concepts and Applications, Pearson Education.

3. George Terry, Principles of Management, Richard D. Irwin

4. Newman, summer, and Gilbert, Management, PHI

5. James H. Donnelly, Fundamentals of Management, Pearson Education.

6. B.P. Singh and A.K.Singh, Essentials of Management, Excel Books

7. Griffin, Management Principles and Application, Cengage Learning

8. Robert Kreitner, Management Theory and Application, Cengage Learning

9. TN Chhabra, Management Concepts and Practice, Dhanpat Rai & Co. (Pvt. Ltd.), New Delhi

10. Peter F Drucker, Practice of Management, Mercury Books, London Note: Latest edition of text books may be used.