Dibrugarh University Question Papers: Rural Marketing (May' 2020)




Course: 603

(Rural Marketing)

Time: 3 hours

The figures in the margin indicate full marks for the questions

(New Course)

Full Marks: 80

Pass Marks: 24

1. Answer the following as directed: 1×8=8

(a) State one of the differences between rural market and urban market.

(b) _____ is the main occupation in the rural economy. (Fill in the blank)

(c) Write the full form of AGMARK.

(d) Rural consumers are cost conscious. (Write True or False)

(e) Segmentation is the process of dividing heterogeneous market into _____ sub-units. (Fill in the blank)

(f) Trade fairs and exhibitions provide an important avenue of sales promotion to the rural marketers. (Write True or False)

(g) Write the full form of FPS.

(h) Rural marketing promotion can be more effective through

(i) melas

(ii) village fairs

(iii) door-to-door campaigns

(iv) All of the above (Choose the correct answer)

2. Write short notes on any four of the following: 4×4=16

(a) Dynamics in rural marketing

(b) Importance of product planning in rural marketing

(c) Scope of rural marketing

(d) Rural marketing strategies

(e) Logistic decisions in rural marketing


3. (a) “Rural market suffers from a variety of constraints.” Explain these constraints and suggest the measures to overcome these constraints. 7+7=14


(b) Define the term ‘rural marketing’. Discuss the importance of the study of rural marketing. 4+10=14

4. (a) What do you mean by rural marketing environment? Discuss briefly the various rural marketing environmental forces. 4+10=14


(b) Explain the impact of economic and socio-cultural environment on rural marketing management. 7+7=14

5. (a) What is meant by rural market segmentation? Explain the criteria of successful rural market segmentation.



(b) “Rural marketing segmentation is very useful for effective marketing of any product.” Discuss. 14

6. (a) What factors are taken into consideration while determining the price of a consumer product? Discuss. 14


(b) Give an account of various distribution channels concerned with rural marketing. 14


(Old Course)

Full Marks: 80

Pass Marks: 32

1. Answer the following as directed: 1×8=8

(a) The rural market is geographically scattered. (Write True or False)

(b) Write the full form of SFDA.

(c) Segmenting is a marketing term for dividing up the _____ into groups according to particular criteria. (Fill in the blank)

(d) Write the full form of NAFED.

(e) The density of population in rural market is high/low. (Choose the correct answer)

(f) Branded products are sold at a low price than unbranded ones. (Write True or False)

(g) State one of the major problems faced by rural marketers.

(h) Business logistics is a part of _____ distribution. (Fill in the blank)

2. Write short notes on any four of the following: 4×4=16

(a) Importance of rural marketing

(b) Rural communication system

(c) Occupational pattern of rural people

(d) Cooperative marketing

(e) Rural retailing

3. (a) Explain the nature and scope of rural marketing. 6+5=11


(b) Discuss briefly the evolution and development of rural marketing in India. 11

4. (a) Discuss the rural marketing environment. 11


(b) Discuss the impact of socio-cultural factors on rural marketing operations. 11

5. (a) What do you mean by market segmentation? Explain the benefits of rural market segmentation. 3+8=11


(b) What is market segmentation? Discuss the pre-requisites of market segmentation. 4+7=11

6. (a) Discuss the features of a successful marketing strategy in the context of rural marketing. 11


(b) Discuss the different stages in product planning process for rural market. 11

7. (a) Discuss the role of government in marketing of agricultural products. 12


(b) What is meant by ‘agricultural marketing’? Explain the objectives of agricultural marketing. 4+8=12



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