International Marketing Syllabus, B.Com 6th Sem Hons, Dibrugarh University CBCS Pattern

International Marketing Syllabus
B.Com 6th Sem Hons
Dibrugarh University CBCS Pattern
B.Com. (Hons) CBCS Semester: VI
Marks: 100 (Internal Assessment 20 + Term End 80)
Lecture: 60 Tutorial: 4

Objective: This course aims at acquainting student with the operations of marketing in International environment.

Course Contents:

UNIT-I: International marketing: Nature, Definition and scope of international marketing; domestic marketing vs. international marketing: International marketing environment- External and Internal.    Marks 20: 15L+1T

UNIT-II: Identifying and Selecting Foreign Market- Determinants Export procedures, Modes of Payments. Marks 20: 15L+1T

UNIT-III: Product Planning for International Market; Product designing; Standardisation vs. Adaptation; Branding; Packaging; International Pricing; Factors influencing international price.           Marks 20: 15L+1T

UMIT-IV: Promotion of Product/ Services Abroad; Promotional Methods – Direct Mailing; advertising; Personal Selling; trade fairs and exhibitions, International logistics and e-logistics.                               Marks 20: 15L+1T

Text and Reference Books:

1)    Bhattacharya R.L and Varshney B : International Marketing Management, Sultan Chand, New Delhi.

2)    Bhattacharya B : Export Marketing Strategies for Success, Global Press, New Delhi.

3)    Keegan W.G : Multinational Marketing Management, Prentice Hall, New Delhi.

4)    Kripani V : International Marketing, Prentice Hall, New Delhi.

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