Advertisement Management Important Questions, Dibrugarh University B.Com 6th Sem CBCS Pattern 2023

Advertisement Management Important Questions
Dibrugarh University B.Com 6th Sem  

Unit - 1: Introduction to Advertisement

(These Questions are subject to modification, if necessary. Download DTS app for notes)

Q. What is Advertisement? Explain the nature/characteristics and scope of advertisement.  2022

Q. What is included and excluded from advertising?

Q. Explain the benefits of advertising to the various section of the society.          2014, 2016, 2017, 2018, 2020

Q. Money spent on advertisement is wasteful.” Do you agree? Give reasons.                    2014, 2017

Q. Discuss the different ethical aspects of advertisement and how untrustworthy advertisement can be controlled.  2018

Q. Explain the economic and social perspectives of advertising.  2018

Q. Explain various classes and types of advertising with their merits and demerits.         2016, 2017, 2019

Q. Write short notes on:

a)      Advertising and Publicity.                                       2014

b)      Advertising and Marketing mix.                           2016  

c)       Legal and ethical aspects of advertisement.                2017, 2020

Unit – 2: Advertising Media and Media Planning

(These Questions are subject to modification, if necessary. Download DTS app for notes)

Q. What is advertising media? What are its various types? Explain the merits and demerits of various indoor and outdoor advertising media.   2014, 2015, 2016, 2017, 2020

Q. What factors would you consider while selecting an appropriate medium for advertising? Explain in detail the problems in selection of advertising media.        2018, 2019

Q. What is Meant by Media Planning? Explain the different steps involved in advertising planning and decision making.                           2016, 2017, 2019

Q. What is meant by media planning? What issues are considered in the process of advertisement planning. 2022

Q. Discuss the major internal and external factors involve in advertising planning and decision-making.    2018

Q. What is market segmentation? How does market segmentation help in advertisement?  2022

Q. Write Short notes on:

a)      Outdoor media         2014

b)      Indoor media                            2015, 2018

c)       Internet as an advertising media      2014

Unit – 3: Advertising Appeals, Advertisement Copy and Layout

(These Questions are subject to modification, if necessary. Download DTS app for notes)

Q. What is an advertising appeal? Explain the principles of effective advertising appeals.             2017, 2019

Q. What is an advertising appeal and how will you classify them?            2018

Q. What is Advertisement Copy? What are the basic elements of an advertising copy? Give guidelines for the presentation of headlines in a copy.      2019, 2020

Q. What is meant by advertisement copy? Explain the different classifications of copy in brief.          2015

Q. Define creative advertising. Discuss in brief the different creative aspects of advertising.          2015, 2022

Q. Explain how creative advertising affects consumer behaviour.  2022

Q. Write a brief note on art of copy writing.

Also Read:

Advertisement Management Past Exam Question Papers

Advertisement Management Solved Question Papers

Notes Available in Our Moblie Application

Unit 4: Advertising Agency

(These Questions are subject to modification, if necessary. Download DTS app for notes)

Q. What is Advertising Agency? Explain various types of advertising agency.                       2014

Q. Explain the different roles and functions of an advertising agency.          2014, 2015, 2017, 2019, 2020, 2022

Q. Design an organization structure of an advertising agency and explain its functions.   2016

Q. Discuss the points that you will consider for selecting an advertising agency for marketing your product. 2015, 2016, 2019

Q. What service does advertisement agencies render to the clients? Explain the relationship between advertising agency and client.  2015, 2022

Q. Explain the need of advertising department. How would you access the effectiveness of an advertising department? Explain.      2014

Q. Discuss the various legal provisions of advertisement to be followed by an advertising agency.           2019

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