Marketing Management Important Questions 2026 Exam
Dibrugarh University BCOM 1st SEM NEP 2023 Syllabus
Unit – I: Introduction to Marketing
Q. Define marketing and state its importance in today’s world. 2013, 2015, 2018, 2023
Q. How do the marketing functions of a business help
it to build goodwill in the market? Discuss. 2023
Q. State the nature of marketing. How does marketing
satisfy the wants of people? 2024
Q. Explain the nature and Scope of
marketing. 2014, 2016, 2019, 2021, 2025
Q. What is Marketing Mix? What are
the elements of marketing mix? Explain them briefly. (4 P’s) 2013, 2016, 2019,
2022, 2023, 2024
Q. What do you mean by marketing environment? What
are the different kinds of marketing environment (Internal and external, micro
and macro)? Explain the various forces which influence marketing environment. 2017, 2021, 2023,2024
Q. Define online marketing. Briefly explain
the difference between online marketing and traditional marketing. 2022
Q. Distinguish between Marketing
and Selling. Mention various objectives of marketing. 2013, 2017
Q. Write a note on the traditional and modern
concept of marketing and also distinguish between them. Briefly discuss the
five different concepts of marketing. 2014,
2022
Unit – II: Consumer Behaviour and Marketing Process
Q. What is
consumer behaviour (Consumer Buying Behaviour)? State its characteristic.
Explain the importance of consumer behaviour. 2014, 2019, 2023, 2024
Q. What are various stages in
Consumer Buying Process? What are the Personal, Psychological, cultural
and Social factors that influence consumer behaviour? 2013, 2015, 2016, 2017, 2018, 2021, 2024, 2025
Q. Why is consumer behaviour a
multi-disciplinary? Explain how the study of consumer behaviour assists
marketers in segmenting the market. 2022
Q. What do you mean by market segmentation?
Discuss its objectives and importance (relevance) to a marketer in big country
like India. 2013, 2015, 2017,
2018, 2021, 2024, 2025
Q. What are the bases of market segmentation?
Discuss the favourable conditions for successful market segmentation. 2014,
2016, 2019, 2022, 2023
Q. What is market segmentation? Discuss the basis on
which segmentation can be determined by a marketer. 2023, 2025
Q. What is consumer behaviour and
marketing segmentation? How are consumer behaviour and market segmentation
interrelated? 2024
Unit – III: Product Planning and Pricing
Q. What do you mean by product planning and
development? What are its objectives and significance? State the factors to be
considered while developing new product. 2013,
2016, 2024
Q. What do you mean by product? State the
characteristics of product. Discuss the various stages of a new product
development. 2014, 2017,
2023
Q. Explain the different stages of
product life cycle (PLC). What is marketing house strategy at each stage?
2013, 2022
Q. What is Packaging? Explain its role and
functions. Mention it features. 2014, 2016, 2018, 2019, 2021, 2025
Q. What are the various factors that need to be
taken care of in order to make packaging attractive and efficient? 2025
Q. What is brand name and trade mark? Explain their relative
merits and demerits. 2017, 2025
Q. Distinguish between trade mark and copyright and
trade mark and brand name. 2022
Q. What do you mean by price? What are the various
objectives of pricing? Explain the importance of pricing. 2014, 2021
Q. What are the different kinds
of pricing strategies? Explain with examples. 2023
Q. Write a detailed note on various pricing
methods. 2021, 2023
Q. What are the factors affecting price of a product
or service? 2013, 2022,
2024
Q. Write short notes on: (a) Brand Name (b) Trade
Mark (2018) (c) Importance of After Sales Service (d) PLC (e) Brand Name vs.
Trade Mark (2018) (f) Various types of Products (g) Sales forecasting
Unit – 4: Promotion and Channel of distribution
Q. What do you mean by promotion? Explain the need
and importance of promotional activities. What are the various
methods/components/Elements of promotion? 2014,
2018, 2021, 2023
Q.
What is promotion mix? Explain the factors influencing promotional mix. 2023, 2024
Q. What do you mean by distribution channel? What
are the different factors (Including environmental factors) that need to be
considered while selecting a distribution channel? 2018, 2021, 2025
Q. What are various types of Distribution channel?
Explain the role of distribution channel and how it can be improved. 2013, 2022,
2025
Q. What is physical distribution of goods? Explain
its significance. Discuss various components of physical distribution of mix.
2013, 2015, 2017, 2018SN, 2019, 2022, 2023, 2024, 2025
Q. Explain the role of retailer and wholesalers in
marketing management. 2014,
2016, 2017, 2019
Q.
Explain the concept of personal selling. Distinguish between Personal selling vs. Publicity.
Q. What is sales promotion?
Discuss the various methods of sales promotion.
2022
Q. What are the commonly used media in advertising?
State their advantages and disadvantages.
Q. Write Short Notes on: (a) Transportation (b) Warehousing (c) Order Processing (d) Consumer Durables (e) Market Positioning (2018SN) (f) Test Marketing
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