Marketing Management Important Questions
Dibrugarh University BCOM 1st SEM NEP 2023 Syllabus
Unit – I: Introduction to Marketing
Q. Define marketing and state its importance in
today’s world. 2013,
2015, 2018
Q. Explain the nature and Scope of marketing. 2014, 2016, 2019, 2021
Q. Distinguish between Marketing
and Selling. Mention various objectives of marketing. 2013, 2017
Q. Write a note on the traditional and modern
concept of marketing and also distinguish between them. Briefly discuss the
five different concepts of marketing. 2014,
2022
Q. What is Marketing Mix? What are
the elements of marketing mix? Explain them briefly. (4 P’s) 2013,
2016, 2019, 2022, 2023
Q. What do you mean by marketing environment? What
are the different kinds of marketing environment? Explain the various forces
which influence marketing environment. 2017,
2021, 2023
Q. Define online marketing. Briefly explain
the difference between online marketing and traditional marketing. 2022
Q. Write Short notes on: Ecological
Force and online marketing 2022
Unit – II: Consumer Behaviour and Marketing Process
Q. What is consumer behaviour (Consumer
Buying Behaviour)? State its characteristic. Explain the importance of consumer
behaviour. 2014, 2019, 2023
Q. What are various stages in Consumer Buying
Process? What are the Personal, Psychological and Social factors that
influence consumer behaviour? 2013,
2015, 2016, 2017, 2018, 2021
Q. Why is consumer behaviour a
multi-disciplinary? Explain how the study of consumer behaviour assists
marketers in segmenting the market. 2022
Q. What do you mean by market segmentation?
Discuss its objectives and importance to a marketer in big country like India. 2013, 2015, 2017, 2018, 2021
Q. What are the bases of market segmentation?
Discuss the favourable conditions for successful market segmentation. 2014,
2016, 2019, 2022, 2023
Unit – III: Product Planning and Pricing
Q. What do you mean by product planning and
development? What are its objectives? State the factors to be considered while
developing new product. 2013, 2016
Q. What do you mean by product? State the
characteristics of product. Discuss the various stages of a new product
development. 2014, 2017,
2023
Q. Explain the different stages of
product life cycle (PLC). What is marketing house strategy at each stage?
2013, 2022
Q. What is Packaging? Explain its role and
functions. Mention it features. 2014, 2016, 2018, 2019, 2021
Q. What is brand name and trade mark? Explain their
relative merits and demerits. 2017
Q. Distinguish between trade mark and copyright and
trade mark and brand name. 2022
Q. What do you mean by price? What are the various
objectives of pricing? Explain the importance of pricing. 2014, 2021
Q. Write a detailed note on various pricing
methods. 2021, 2023
Q. What are the factors affecting price of a product
or service? 2013, 2022
Q. Write short notes on: (a) Brand Name (b) Trade
Mark (2018) (c) After Sales Service (d) PLC (e) Brand Name vs. Trade Mark
(2018) (f) Various types of Products (g) Sales forecasting
Unit – 4: Promotion and Channel of distribution
Q. What do you mean by promotion? Explain the need
and importance of promotional activities. What are the various
methods/components/Elements of promotion? 2014,
2018, 2021, 2023
Q.
Explain the factors influencing promotional mix.
Q. What are the commonly used media in advertising?
State their advantages and disadvantages.
Q. What do you mean by distribution channel? What
are the different factors that need to be considered while selecting a
distribution channel? 2018, 2021
Q. What are various types of Distribution channel?
Explain the role of distribution channel and how it can be improved. 2013, 2022
Q. What is physical distribution of goods? Explain
its significance. Discuss various components of transportation mix. 2013, 2015,
2017, 2018SN, 2019, 2022, 2023
Q.
Explain the concept of personal selling. Distinguish between Personal selling vs. Publicity.
Q. What is sales promotion?
Discuss the various methods of sales promotion.
2022
Q. Explain the role of retailer and wholesalers in
marketing management. 2014,
2016, 2017, 2019
Q. Write Short Notes on: (a) Transportation (b)
Warehousing (c) Order Processing (d) Consumer Durables (e) Market Positioning
(2018SN) (f) Test Marketing
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