Monday, February 24, 2014

Dibrugarh University - Semester VI - Small Business Management (SBMT – 604) [Both old and new course]

Course No. 604 SMALL BUSINESS MANAGEMENT(SBMT XXIV)
Marks – 80 Hours: 40
Objective: This paper aims to develop exposure of the students about various activities, problems and decisions involved in doing small business.
Course Contents:
Unit I: Small Business – Micro and small enterprise – concept, definition, characteristics and rationale. Relationship between large and small enterprise. Different types of micro and small enterprise and their distinctive characteristics. Role of small business – a brief global perspective with special reference to Indian economy. Features of Micro, small and medium enterprise Act 2006, governing the promotion and management of Micro and small enterprise in India. Industrial policies of the Central and state Govt. governing the promotion and management of Micro and small enterprise in N. E. India with special reference to Assam                20: 10 hrs
Unit II: Production and operations Management – plant location, plant layout, product design, production planning and control. Quality control, technology for small business.                    20: 10 hrs
Unit III: Financial Management – nature of financial requirement for small enterprises - fixed and working capital – concepts and their sources. Working capital – meaning, operating cycles, significance, determinants and assessment of working capital requirement – simple practical problem solution relating to small business.         20: 10 hrs
Unit IV: Marketing Management – the concept of marketing, nature of marketing problem faced by micro and small enterprises. Market information, market assessment, market segmentation, marketing mix, product branding and packaging, pricing policy, channels of distribution for different types of product including ancillarization. Sales promotion – salesmanship and advertisement – different types and their characteristics. 20: 10 hrs
Text and Reference Books:
1. Desai Vasant: Dynamics of Entrepreneurship Development and Management.
2. Khanka S. S.: Entrepreneurial Development.
3. Khandelwal N. M: Working Capital Management in Small Scale Industries.

4. Shukla M. B.: Entrepreneurship and Small business Management. Deb Rana Bijoy: Small Business Management: Principles and Practices


OLD COURSE SYLLABUS
Total Marks: 100 (End Sem 80 + IA 20)

Unit-1: Small Business – Micro and Small Enterprise – Concept, definition, characteristics and rationale. Relationship between large and small enterprise. Different types of micro and small enterprise and their distinctive characteristics. Role of small business – a brief global perspective with special reference to Indian economy. Features of Micro, Small and Medium enterprise Act, 2006, governing the promotion and management of Micro and Small enterprise in India. Industrial policies of the central and state Govt. governing the promotion and management of Micro and Small enterprise in N.E. India with special reference to Assam.  (Marks: 16, 9 Hours)

Unit-2: Production and Operations Management – Plant location, Plant layout, Product design, Production Planning and Control, Quality Control, Technology for small business.  (Marks: 16, 9 Hours)

Unit-3: Financial Management – Nature of financial requirement for small enterprises – fixed and working capital – concepts and their sources. Working capital – meaning, operating cycles, significance, determinants and assessment of working capital requirement – simple practical problem solution relating to small business.  (Marks: 16, 9 Hours)

Unit-4: Marketing Management – the concept of marketing, nature of marketing problem faced by micro and small enterprises. Market information, Market assessment, Market segmentation, Marketing Mix, Product branding and packaging, Pricing Policy, and Channels of distribution for different types of product including ancillarization. Sales promotion – salesmanship and advertisement – different types and their characteristics.  (Marks: 16, 9 Hours)


Unit-5: Capacity Utilization – Concepts of installed capacity and Idle capacity. Reason behind existence of Idle capacity in micro and small enterprise – working capital shortage, dearth of Raw materials, lack of skilled labour, power shortage, etc. Effect of capacity underutilization on cost, price, profit, employment and plant and machinery. Sickness in small enterprise – concept, symptoms, magnitude, causes and remedies.  (Marks: 16, 9 Hours)

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