Meaning
of Feedback and Its Importance
The receiver’s response or reaction to the sender’s message is called
feedback. Feedback ensures proper and mutual
understanding between sender and receiver. Feedback provides primary
information about the success of the communication. In other words, feedback is the reaction to the
sender message. When receiver answers or responses to the sender’s through a
message or information is called feedback. Some definitions of feedback are as follows:
According to Pearson and
Nelson, “Feedback is the receiver’s verbal and nonverbal response to the
source’s message.”
According to Bovee and
others, “Feedback is a response from the receiver that informs the sender how
the message is being interpreted and how the communication is being received in
general.”
According to Bartol and
Martin, “Feedback is the
receiver’s basic response to the interpreted message.”
According to S.P. Robbins,
“Feedback determines whether or not understanding has been achieved.”
So, feedback is the process of reaction or response
of receiver to the sender with regard to the sender’s message.
Importance of Feedback in Communication Process
Communication plays a very
crucial role in an organization. In fact, communication is the reason for human
existence. Feedback provides primary information about the
success of the communication process. It is the basis of proper understanding
between sender and receiver. It is especially important in two way communication
process. The necessities of feedback are given below:
1. Achievement of goal:
Feedback helps to achieve goals of the communication. The main objective of
feedback in communication process is to get necessary information from the
receiver and hear the receiver’s reaction regarding the subject matter.
2. Basis of problem solving and decision
making: Importance of Feedback act
as a basis of problem
solving and decision making of
the organization. Here, communicator or sender can get different information
from the receiver which act as evidence and may be needed in decision making.
3. Collection of
information: Feedback is a good basis of collecting information for planning on
what nest to be done especially statistical report.
4. Coordination of
activates: The employees who engaged in various departments have to
co-ordinate, contact and send back response as feedback with each other for
performing their assign duties.
5. Effective
communication: Feedback is a basis for measuring the effectiveness
of communication. Whether receiver has shown positive or negative
attitude with the sender fully depends on importance
of feedback.
6. Practicing democratic
approach: Feedback helps to subordinate to express their opinion independently.
They can exchange their ideas and opinions freely with superiors. They can also
share their creative ideas with superiors which ensure practicing democratic
approach in the organization.
7. Better understanding:
Feedback ensures better understanding between sender and receiver. When
receiver response to the sender, sender can easily evaluate the attitudes of
the receiver.
8. Improving
labor-management relations: Improved labor-management relationship is essential
to every organization. It is prerequisites for organizational success and
productivity.
9. Completes the process
of communication: Feedback completes the whole process of communication and
makes it continuous and sustains communication process.
10. New idea generation:
feedback is a main way for new idea generation. It helps to subordinate to
express their new and creative opinion freely without any hesitation.
11. Field of expressing
opinions: Employees need to be provided with a venue for expressing their
needs, concerns and opinions. When an employee has an issue with an experience,
they need the proper outlet to provide feedback to be accessible and easy to
find.
12. Ensure greater
productivity: The more satisfied customers and the more motivated employees
ensure more sales and create a favorable bottom line. Feedback will create
greater productivity n the long run.
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