[Business Studies MCQs, Marketing, Marketing Management, AHSEC, CBSE, Class 12, Objective Questions and Answers]
Business Studies Class 12 MCQs
Chapter 11: Marketing
Multiple Choice Questions and Answers
Objective
Questions (1 Mark):
1. Define
market in Traditional marketing sense?
Ans: Traditionally market was defined as a
place where buyers and sellers meet each other and conduct buying and selling
activities. But in modern time, the term market has a broader meaning. Market
refers to the whole of any region in which buyers and sellers are brought into
contact with one another and by means of which the prices of the goods tend to
be equalized easily and quickly.
2. Define
Marketing. 2012
Ans: Marketing is the process of exchange of
goods and services and includes all those activities which helps in exchange of
goods and services.
3. What is
marketing research?
Ans: It means application of resource of
research process in solving the marketing problem.
4. What is
marketing mix and its 4 P’s? 2013
Ans: It refers to the combination of four
basic elements product, price, promotion and the place, known as the four P’s
of marketing.
5. What is
trademark? 2014, 2020,
2022, 2024
Ans: Trademark simply means mark of a trade
carried on by an identified entity. It is usually a sign mark or a symbol, word
or words.
6. What is
a product?
Ans: It means good or services or anything of
value which is offered to the market for exchange.
7. What is
advertising?
Ans: It is an impersonal form of communication
which is paid for by the markets to promote some goods or services.
8. Define
sales promotion?
Ans: Sales promotion refers to short term
incentives other than advertising and personal selling at stimulating markets
demand for product.
9. What is
package?
Ans: The container which carries the product
is called package.
10. What
is packaging?
Ans: Packaging is defined as a set of tasks or
activities which is concerned with the design and production of an appropriate
container for the product
11. What
is Marketing Management?
Ans: Marketing management is an important
functional area of business. It is the process of planning, organizing,
directing and controlling the activities related to marketing of goods and
services to satisfy customer’s needs & achieve organisational goals.
12. Which
Marketing philosophy gives more importance to “Consumer welfare” instead of
“Consumer Satisfaction”?
Ans: Societal marketing 2015
13. Name
the function concerned with informing the customer about the product.
Ans: Product Promotion
14. Name
the function involved in physical movement of goods from one place to another.
Ans: Physical Distribution
15. Give
two examples of Trade Promotion?
Ans: Gifts, trade discount.
16. What
is labeling?
Ans: A label is the identity of product or
brand. Labels are attached one to the product package to help the
identification and provide some identity to the customer.
17. What
do you mean by Brand?
Ans: It can be designed as the process of
using a name term, symbol or design to identify a product. It is simply giving
a name / a sign / a symbol etc. to a product.
18. Give
two examples of Brand.
Ans: Pepsi, Nike.
19. Give
the main concept behind the various types of marketing concept.
|
Name of Concept |
Main points |
|
Production Concept |
Goods/services are cheap
and they can be made available at many places. |
|
Product Concept |
Quality of goods or
services is of good standard. |
|
Selling Concept |
“Goods are not bought but they have to be
sold” |
|
Marketing Concept |
Consumers Satisfaction |
|
Societal Marketing Concept |
Consumer Welfare/Societal
Welfare |
20. Give
two examples of trade mark.
Ans: McDonalds,
APPLE, IBM
21. Give
two examples of various types of products. 2025
|
Type of
Products |
Examples |
|
Convenience product |
Candy, Newspapers, Soap, Fast Food
etc. |
|
Shopping Product |
Clothing,
Furniture, Major Appliances, Used Cars |
|
Speciality product |
Photographic
equipment with high price, Designer clothes |
|
Unsought Products |
Life Insurance, Blood donation to
Red Cross |
22. Name
the middlemen involved in two level channels.
Ans: Wholesaler and retailer
23. What
is modern marketing concept?
Ans: Modern marketing concept: Modern or new
concept of marketing is a broader concept. It does not mean to provide consumer
goods and services what the seller manufactures but it consists the process of
discovering the consumer and converting their wants into appropriate goods and
services.
24.
Introducing a scheme of 50% + 40% less by the koutons is the example of which
sales promotion techniques.
Ans: Trade discount
25. Name
the products whose utility gets finished in one use.
Ans: Consumer Products
26. Mention on objective of pricing.
Ans: One of the objectives of pricing is to maximize
current profits.
**********************************
ALSO READ (AHSEC ASSAM BOARD CLASS 12)
1. AHSEC CLASS 12 BUSINESS STUDIES CHAPTERWISE NOTES
2. AHSEC CLASS 12 BUSINESS STUDIES QUESTION PAPERS (FROM 2012 TILL DATE)
3. AHSEC CLASS 12 BUSINESS STUDIES SOLVED QUESTION PAPERS (FROM 2012 TILL DATE)
4. AHSEC CLASS 12 BUSINESS STUDIES IMPORTANT QUESTIONS
**********************************