Dibrugarh University (M.Com - Distance) -Reserch Methodology and Statistical Analysis (Nov-Dec' 2015)

(Held in January 2016]
Paper: 203
(Research Methodology and Statistical Analysis)
Full Marks: 80
Time: 3 hours
The figures in the margin indicate full marks for the questions
1. (a) What are the factors that have to be taken into consideration by a researcher while choosing the type of research design?                                                                                                16
(b) A soft drink company wants to launch a carbonated soft drink in an island inhabited by tribal people who have never tasted such a drink. As a consultant to the firm, you have been assigned the task of finding out the possibility of success of such a drink and the possible mode of operation for a ‘product launch’. What is the type of research design you are likely to adopt and why?               16

2. (a) Explain the three will known methods of measuring central tendency.                       16
(b) Why the degree of association is measured in term of a casual relationship among the variable, the discussion is done in terms of a regression analysis?                                           16

3. (a) Explain the statistical Decision Theory?                                                       16
(b) Explain the Bayes Theorem.                                                                                             16

4. (a) What is Null Hypothesis and Alternate Hypothesis?                              16
(b) How can you express the reliability of an estimated population mean?                  16

5. (a) How is Chi-square used as a non parametric test?                                                   16
(b) Briefly outline the steps in writing the final report in case of an empirical study.                      16

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