2019 AHSEC Salesmanship and Advertising (SAAD) Question Paper, AHSEC Class 12 Question Papers

1. Answer as directed : 1×8=8

a) Advertising agencies only prepare advertising plan. (Indicate whether True or False) 1

b) The basic objective of advertisement is to create _______for the goods/services. (Fill in the blank) 1

c) Newspaper is an indoor/outdoor media of advertisement. (Choose the correct word) 1

d) “Personal selling and salesmanship are synonymous terms”. (Indicate whether True or False) 1

e) “Radio advertisement is direct/indirect advertising”. (Choose the correct answer) 1

f) What is creative Salesmanship ? 1

g) “Identification of target group is not the subject matter of market research”. (Indicate whether True or False) 1

h) Good health is a physical/mental trait of a salesman. (Choose the correct word) 1

2. What is ‘ Topical Copy’ ? 2

3. What is sales report ? 2

4. What is meant by “Patronage buying motives” ? 2

5. Mention two services rendered by an advertising agency. 2

6. What is “Real response” in advertising ? 2

7. Write a note on Public Relation Department. 3

8. Briefly write the nature of Salesmanship. 3

9. What is the importance of consumer protection ? 3

10. What is meant by sales territory ? Why is it required ? 2+1=3

11. Write a note on the conference method of Salesman training. 3

12. What are the ways of evaluating the performance of a salesman ?Discuss in brief. 5

13. Write a short note on “Commission on Quota basis.” 5

14. What is “Buying Motive” ? What are the types of buying motive ? 2+3=5

15. Write a note on the methods of recruitment of salesman. 5

16. What are different forms of publicity ? Discuss. 5

17. Discuss the role of consumer organisations and NGOs with regard to consumer protection. 5

18. What are the factors that affect the buying motives in advertising ? 5

19. (a) Discuss the functions of advertising department. 8

(b) How does effectiveness of advertisement evaluated ? Explain.

20. (a) Discuss the essentials of a good advertising copy. 8

(b) Discuss the functions of the various departments of Sales Organisations. 8

21. Discuss the objectives of Market Research. 8

22. Discuss the merits and demerits of Salesmanship. 8