Consumer behaviour
Important Questions
B.Com 5th SEM
CBCS Pattern
Dibrugarh University
Unit 1: Introduction to Consumer Behaviour
1.
What do you mean by consumer behaviour? Explain the importance of understanding
consumer behaviour. 2014, 2016, 2018,
2019
2.
Discuss the major factors that influence consumer behaviour. 2016, 2018
3. What do you mean by consumer behaviour? Explain the determinants of consumer behaviour. 2017
4.
What do you mean by consumer decision making? Explain different types of
consumer decisions. 2016, 2021
5.
What is decision making? State the assumptions of consumer decision. Explain
the stages of consumer decision process. 2015, 2019
6.
Discuss how consumer decision making changes as purchase involvement increases.
2017
7.
What is consumer involvement? What are its causes? Explain the types and
effects of consumer involvement. Distinguish between consumer behaviour and
consumer involvement. 2021
Unit 2: Information search process
1. What do
you understand by buying motives? Classify different kinds of buying
motive. 2015
2.
What do you understand by consumer behaviour research or motivation research?
Discuss its significance and limitations. 2018,
2019, 2021
3. Explain the consumer research process. Explain the scope of
consumer research. 2016, 2017
4.
Write a comprehensive note on ‘consumer need and motivation’. 2014
5. Define
need recognition. “Marketers do not create needs, needs
pre-exist marketers”. Discuss. 2016,
2018
6.
What do you understand by information processing? Discuss the stages of
information search processing in consumer behaviour. Discuss the factors influencing
information search. 2014,
2015, 2019
7.
What do you understand by information search? What are the factors affecting
it? Explain the information search process in consumer behaviour. 2017, 2021
Also Read: Consumer Behaviour Solved Question Paper 2021
👉👉Consumer Behaviour Notes
4. Social and Cultural Factors Affecting
Unit 3: Socio-Cultural Factors of Consumer Behaviour
1.
What do you mean by social-cultural factors of consumer behaviour? Discuss the
different socio-cultural factors of consumer behaviour. 2014, 2018, 2019, 2021
2.
Define culture. Explain its characteristics. 2017,
2018
3.
Define sub-culture and explain its division on different basis. Explain how
culture and sub-culture influence the behaviour of consumers. 2015, 2016, 2018
4. Analyze
the role of family in consumer decision-making. 2014
5.
State the meaning of ‘reference group’. Explain different types of reference
group. Explain the factors that affect the reference groups. 2016, 2017, 2019, 2021
6.
What do you understand by social class? Explain its nature. Discuss the uses of
social class as a market segmentation process. 2015,
2016, 2017, 2019, 2021
7.
What do you understand by Opinion Leaders? Discuss its characteristics. What
are their various types? 2016,
2018
Unit 4: Personal and Psychological Factors of Consumer Behaviour
1.
Explain the concept of personality. Explain the determinants of personality. 2015, 2016, 2017, 2018, 2021
2. Discuss
the personal factors which influence the consumer behaviour. 2015, 2021
3.
Explain the psychological factors which influence consumer behaviour. 2014, 2019, 2021
4.
Define perception. Discuss the characteristics of perceiver. What are the factors
affecting perception? 2016, 2017, 2019
5.
Explain how the economic circumstances and lifestyle of consumers influence the
behaviour of consumer. 2014, 2019
6.
Explain with example how attitude affects consumer behaviour. 2018
7.
Explain various factors affecting attitudes. 2017,
2019
8.
Discuss the concept of value and lifestyle (VALS). 2015, 2016, 2018, 2021
9. “Lifestyle is the result of such forces as culture, values, resources, symbols, license and sanction.”. Explain the statement. 2018
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