Consumer behaviour
Important Questions
Unit 1: Introduction to Consumer Behaviour
1. What do you mean by consumer behaviour? Explain the importance of understanding consumer behaviour. 2014, 2016, 2018, 2019
2.
What do you mean by consumer behaviour? Explain the determinants or factors
that influence consumer behaviour. 2016,
2017, 2018
3.
What do you mean by consumer decision making? Explain different types of
consumer decisions. 2016, 2021
4.
What is decision making? State the assumptions of consumer decision. Explain
the stages of consumer decision process. 2015, 2019
5.
Discuss how consumer decision making changes as purchase involvement increases.
(In this question you have to write about stages in consumer decision process) 2017, 2022
6.
What is consumer involvement? What are its causes? Explain the types and
effects of consumer involvement. Distinguish between consumer behaviour and
consumer involvement. 2021
7.
What are the nature and assumptions of consumer behaviour?
Unit 2: Information search process
1. What do
you understand by buying motives? Classify different kinds of buying
motive. 2015
2.
What do you understand by consumer behaviour research or motivation research?
Discuss its significance and limitations. 2018,
2019, 2021, 2022
3. Explain the consumer research process. Explain the scope of
consumer research. 2016, 2017, 2022
4.
Write a comprehensive note on ‘consumer need and motivation’. Explain Abraham
Maslow theory of need. 2014
5. Define
need recognition. “Marketers do not create needs, needs
pre-exist marketers”. Discuss. 2016,
2018
6.
What do you understand by information search? Discuss the stages of information
search processing in consumer behaviour. Discuss the factors influencing information search. 2014, 2015, 2017, 2019, 2021
Also Read: Consumer Behaviour Solved Question Paper 2021
👉👉Consumer Behaviour Notes
4. Social and Cultural Factors Affecting
Unit 3: Socio-Cultural Factors of Consumer Behaviour
1.
What do you mean by social-cultural factors of consumer behaviour? Discuss the
different socio-cultural factors of consumer behaviour. 2014, 2018, 2019, 2021
2.
Define culture. Explain its characteristics. 2017,
2018
3.
Define sub-culture and explain its division on different basis. Explain how
culture and sub-culture influence the behaviour of consumers. 2015, 2016, 2018
4. Why
is it important for a marketer to study the culture? Discuss the elements of
culture that influence consumer behaviour.
5.
What do you understand by social class? Explain its nature. Discuss the uses of
social class as a market segmentation process. 2015,
2016, 2017, 2019, 2021
6.
What is social class? Discuss the relationship between social class and
consumer behaviour.
7. Analyze
the role of family in consumer decision-making. 2014
8. What
do you mean by consumer behaviour? Discuss various stages of family life and
its buying behaviour.
9.
State the meaning of ‘reference group’. Explain different types of reference
group. Explain the factors that affect the reference groups. 2016, 2017, 2019, 2021, 2022
10.
What do you understand by Opinion Leaders? Discuss its importance and characteristics.
What are their various types? 2016, 2018,
2022
11.
Write short notes on “Buyer’s black box” and “The Nicosia model”.
Unit 4: Personal and Psychological Factors of Consumer Behaviour
1.
Explain the concept of personality. Explain the determinants of personality. 2015, 2016, 2017, 2018, 2021
2. Discuss
the personal factors which influence the consumer behaviour. 2015, 2021
3.
Explain the psychological factors which influence consumer behaviour. 2014, 2019, 2021
4.
Explain how the economic circumstances and lifestyle of consumers influence the
behaviour of consumer. 2014, 2019
5.
Explain the concept of perception. Also explain the difference between
perception and sensation. 2022
6. Define
perception. Discuss the characteristics of perceiver. What are the factors
affecting perception? 2016, 2017, 2019
7.
Discuss the components and sources of attitude of a consumer towards a product.
2022
8.
Explain with example how attitude affects consumer behaviour. Explain various
factors affecting attitudes. 2017, 2018, 2019
9.
Discuss the concept of value and lifestyle (VALS). 2015, 2016, 2018, 2021
10. “Lifestyle is the result of such forces as culture, values, resources, symbols, license and sanction.”. Explain the statement. 2018
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