Consumer Behaviour Important Questions, B.Com 5th Sem CBCS Pattern, Dibrugarh University

 Consumer behaviour Important Questions
B.Com 5th SEM CBCS Pattern
Dibrugarh University

Unit 1: Introduction to Consumer Behaviour

1. What do you mean by consumer behaviour? Explain the importance of understanding consumer behaviour.  2014, 2016, 2018, 2019

2. Discuss the major factors that influence consumer behaviour.              2016, 2018

3. What do you mean by consumer behaviour? Explain the determinants of consumer behaviour.          2017

4. What do you mean by consumer decision making? Explain different types of consumer decisions.    2016

5. What is decision making? State the assumptions of consumer decision. Explain the stages of consumer decision process. 2015, 2019

6. Discuss how consumer decision making changes as purchase involvement increases.               2017

7. What is consumer involvement? What are its causes? Explain the types and effects of consumer involvement.

Unit 2: Information search process

1. What do you understand by buying motives? Classify different kinds of buying motive.  2015

2. What do you understand by consumer behaviour research or motivation research? Discuss its significance and limitations.        2018, 2019

3. Explain the consumer research process.                          2016

4. Write a comprehensive note on ‘consumer need and motivation’. 2014

5. Define need recognition . “Marketers do not create needs, needs pre-exist marketers”. Discuss.      2016, 2018

6. What do you understand by information processing? Discuss the stages of information search processing in consumer behaviour. Discuss the factors influencing information search. 2014, 2015, 2019

7. Explain the scope of consumer research.                         2017

8. What do you understand by information search? Explain the information search process in consumer behaviour. 2017

Unit 3: Socio-Cultural Factors of Consumer Behaviour

1. What do you mean by social-cultural factors of consumer behaviour? Discuss the different socio-cultural factors of consumer behaviour.    2014, 2018, 2019

2. Define culture. Explain its characteristics.                                       2017, 2018

3. Define sub-culture and explain its division on different basis. Explain how culture and sub-culture influence the behaviour of consumers.             2015, 2016, 2018

4. Analyze the role of family in consumer decision-making.                        2014

5. State the meaning of ‘reference group’. Explain different types of reference group. Explain the factors that affect the reference groups.           2016, 2017, 2019

6. What do you understand by social class? Explain its nature. Discuss the uses of social class as a market segmentation process.               2015, 2016, 2017, 2019

7. What do you understand by Opinion Leaders? Discuss its characteristics. What are their various types?          2016, 2018

Unit 4: Personal and Psychological Factors of Consumer Behaviour

1. Explain the concept of personality. Explain the determinants of personality.                2015, 2016, 2017, 2018

2. Discuss the personal factors which influence the consumer behaviour.            2015

3. Explain the psychological factors which influence consumer behaviour.                          2014, 2019

4. Define perception. Discuss the characteristics of perceiver. What are the factors affecting perception? 2016, 2017, 2019

5. Explain how the economic circumstances and lifestyle of consumers influence the behaviour of consumer. 2014, 2019

6. Explain with example how attitude affects consumer behaviour.                        2018

7. Explain various factors affecting attitudes.     2017, 2019

8. Discuss the concept of value and lifestyle (VALS).       2015, 2016, 2018

9. “Lifestyle is the result of such forces as culture, values, resources, symbols, license and sanction.”. Explain the statement.         2018

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