Consumer Behaviour Important Questions, B.Com 5th Sem CBCS Pattern, Dibrugarh University

 Consumer behaviour Important Questions
B.Com 5th SEM CBCS Pattern
Dibrugarh University

Unit 1: Introduction to Consumer Behaviour

1. What do you mean by consumer behaviour? Explain the importance of understanding consumer behaviour.  2014, 2016, 2018, 2019

2. What do you mean by consumer behaviour? Explain the determinants or factors that influence consumer behaviour.          2016, 2017, 2018

3. What do you mean by consumer decision making? Explain different types of consumer decisions.      2016, 2021

4. What is decision making? State the assumptions of consumer decision. Explain the stages of consumer decision process. 2015, 2019

5. Discuss how consumer decision making changes as purchase involvement increases. (In this question you have to write about stages in consumer decision process)            2017, 2022

6. What is consumer involvement? What are its causes? Explain the types and effects of consumer involvement. Distinguish between consumer behaviour and consumer involvement.                 2021

7. What are the nature and assumptions of consumer behaviour?

Unit 2: Information search process

1. What do you understand by buying motives? Classify different kinds of buying motive.  2015

2. What do you understand by consumer behaviour research or motivation research? Discuss its significance and limitations.         2018, 2019, 2021, 2022

3. Explain the consumer research process. Explain the scope of consumer research.        2016, 2017, 2022

4. Write a comprehensive note on ‘consumer need and motivation’. Explain Abraham Maslow theory of need. 2014

5. Define need recognition. “Marketers do not create needs, needs pre-exist marketers”. Discuss.          2016, 2018

6. What do you understand by information search? Discuss the stages of information search processing in consumer behaviour. Discuss the factors influencing information search.  2014, 2015, 2017, 2019, 2021

Also Read: Consumer Behaviour Solved Question Paper 2021

đŸ‘‰đŸ‘‰Consumer Behaviour Notes

Unit 3: Socio-Cultural Factors of Consumer Behaviour

1. What do you mean by social-cultural factors of consumer behaviour? Discuss the different socio-cultural factors of consumer behaviour.     2014, 2018, 2019, 2021

2. Define culture. Explain its characteristics.                                       2017, 2018

3. Define sub-culture and explain its division on different basis. Explain how culture and sub-culture influence the behaviour of consumers.              2015, 2016, 2018

4. Why is it important for a marketer to study the culture? Discuss the elements of culture that influence consumer behaviour.

5. What do you understand by social class? Explain its nature. Discuss the uses of social class as a market segmentation process.               2015, 2016, 2017, 2019, 2021

6. What is social class? Discuss the relationship between social class and consumer behaviour.

7. Analyze the role of family in consumer decision-making.                         2014

8. What do you mean by consumer behaviour? Discuss various stages of family life and its buying behaviour. 

9. State the meaning of ‘reference group’. Explain different types of reference group. Explain the factors that affect the reference groups.    2016, 2017, 2019, 2021, 2022

10. What do you understand by Opinion Leaders? Discuss its importance and characteristics. What are their various types?  2016, 2018, 2022

11. Write short notes on “Buyer’s black box” and “The Nicosia model”.

Unit 4: Personal and Psychological Factors of Consumer Behaviour

1. Explain the concept of personality. Explain the determinants of personality. 2015, 2016, 2017, 2018, 2021

2. Discuss the personal factors which influence the consumer behaviour.    2015, 2021

3. Explain the psychological factors which influence consumer behaviour.    2014, 2019, 2021

4. Explain how the economic circumstances and lifestyle of consumers influence the behaviour of consumer. 2014, 2019

5. Explain the concept of perception. Also explain the difference between perception and sensation.  2022

6. Define perception. Discuss the characteristics of perceiver. What are the factors affecting perception? 2016, 2017, 2019

7. Discuss the components and sources of attitude of a consumer towards a product.    2022

8. Explain with example how attitude affects consumer behaviour. Explain various factors affecting attitudes. 2017, 2018, 2019

9. Discuss the concept of value and lifestyle (VALS).        2015, 2016, 2018, 2021

10. “Lifestyle is the result of such forces as culture, values, resources, symbols, license and sanction.”. Explain the statement.          2018

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