Consumer behaviour
Important Questions
B.Com 5th SEM
CBCS Pattern
Dibrugarh University
Unit 1: Introduction to Consumer Behaviour
1. What
do you mean by consumer behaviour? Explain the importance of understanding
consumer behaviour. 2014, 2016, 2018,
2019
2. Discuss
the major factors that influence consumer behaviour. 2016, 2018
3. What
do you mean by consumer behaviour? Explain the determinants of consumer
behaviour. 2017
4. What do you mean by consumer decision making? Explain different types of consumer decisions. 2016
5. What
is decision making? State the assumptions of consumer decision. Explain the
stages of consumer decision process. 2015, 2019
6. Discuss
how consumer decision making changes as purchase involvement increases. 2017
7. What
is consumer involvement? What are its causes? Explain the types and effects of
consumer involvement.
Unit 2: Information search process
1. What do
you understand by buying motives? Classify different kinds of buying
motive. 2015
2. What
do you understand by consumer behaviour research or motivation research?
Discuss its significance and limitations. 2018,
2019
3. Explain the consumer research process. 2016
4.
Write a comprehensive note on ‘consumer need and motivation’. 2014
5. Define
need recognition . “Marketers do not create needs,
needs pre-exist marketers”. Discuss. 2016,
2018
6. What
do you understand by information processing? Discuss the stages of information
search processing in consumer behaviour. Discuss the factors influencing information search. 2014, 2015, 2019
7. Explain
the scope of consumer research. 2017
8. What
do you understand by information search? Explain the information search process
in consumer behaviour. 2017
Unit 3: Socio-Cultural Factors of Consumer Behaviour
1. What
do you mean by social-cultural factors of consumer behaviour? Discuss the
different socio-cultural factors of consumer behaviour. 2014, 2018, 2019
2. Define
culture. Explain its characteristics. 2017,
2018
3. Define
sub-culture and explain its division on different basis. Explain how culture
and sub-culture influence the behaviour of consumers. 2015, 2016, 2018
4. Analyze
the role of family in consumer decision-making. 2014
5. State
the meaning of ‘reference group’. Explain different types of reference group.
Explain the factors that affect the reference groups. 2016, 2017, 2019
6. What
do you understand by social class? Explain its nature. Discuss the uses of
social class as a market segmentation process. 2015,
2016, 2017, 2019
7. What
do you understand by Opinion Leaders? Discuss its characteristics. What are
their various types? 2016, 2018
Unit 4: Personal and Psychological Factors of Consumer Behaviour
1. Explain
the concept of personality. Explain the determinants of personality. 2015, 2016, 2017, 2018
2. Discuss
the personal factors which influence the consumer behaviour. 2015
3. Explain
the psychological factors which influence consumer behaviour. 2014, 2019
4. Define
perception. Discuss the characteristics of perceiver. What are the factors
affecting perception? 2016, 2017, 2019
5. Explain
how the economic circumstances and lifestyle of consumers influence the
behaviour of consumer. 2014, 2019
6. Explain
with example how attitude affects consumer behaviour. 2018
7. Explain
various factors affecting attitudes. 2017,
2019
8. Discuss
the concept of value and lifestyle (VALS). 2015,
2016, 2018
9. “Lifestyle
is the result of such forces as culture, values, resources, symbols, license
and sanction.”. Explain the statement. 2018
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