Advanced Marketing Management
Important Questions
Dibrugarh University BCOM 4th SEM NEP Syllabus
2026
QUESTION
PAPER PATTERN
|
Q. No. |
Type of Question |
Marks per Item |
Total Marks |
Notes / Options |
|
1 (a) |
Objective: True or False |
1 |
3 |
Compulsory |
|
1 (b) |
Objective: Fill in the Blanks |
1 |
3 |
Compulsory |
|
2 |
Short Notes |
4 |
12 |
Choice: Any 3 |
|
3 |
Long Answer |
10 |
10 |
Internal Choice (a or b) |
|
4 |
Long Answer |
10 |
10 |
Internal Choice (a or b) |
|
5 |
Long Answer |
10 |
10 |
Internal Choice (a or b) |
|
6 |
Long Answer |
12 |
12 |
Internal Choice (a or b) |
|
Total |
60 |
Time: 2 Hours |
Q. What is market? Mention its need.
What are various types of market?
Q. Define marketing and state its
importance in today’s world. 2013,
2015, 2018, 2024, 2025
Q. Explain the nature and Scope of marketing. 2014,
2016, 2019, 2021
Q. Distinguish between Marketing and
Selling. Mention various objectives of marketing. 2013, 2017
Q. Write a note on the traditional and
modern concept of marketing and also distinguish between them. Briefly discuss
the five different concepts of marketing. 2014,
2022
Q. What is Marketing Mix? What are the elements of marketing mix? Explain
them briefly. (7 P’s)2013, 2016, 2019, 2022, 2023, 2024
Q. What do you mean by marketing environment? What are the different
kinds of marketing environment? Explain the various forces which influence
marketing environment. 2017, 2021
Q. What do you mean by
market segmentation? Discuss its objectives and importance to a marketer in big
country like India. 2013, 2015,
2017, 2018, 2021, 2024, 2025
Q. What are the bases of
market segmentation? Discuss the favourable conditions for successful market
segmentation 2014, 2016,
2019, 2022, 2023, 2025
Unit
– II: Consumer Behaviour and Product (Part A)
Q. What is consumer behaviour (Consumer Buying Behaviour)? State its
characteristic. Explain the importance of consumer behaviour. 2014, 2019
Q. What are various stages
in Consumer Buying Process? What are the Personal, Psychological and
Social factors that influence consumer behaviour? 2013, 2015, 2016, 2017, 2018, 2021, 2023, 2024, 2025
Q. Why is consumer behaviour a
multi-disciplinary? Explain how the study of consumer behaviour assists
marketers in segmenting the market. 2022
Q. What are various types of consumer
behaviour? Explain them.
Q. What is buying motives? What are
its various types?
Unit
– II (Part B): Product Planning and Pricing
Q. What do you mean by product
planning and development? What are its objectives? State the factors to be
considered while developing new product. 2013,
2016, 2023
Q. What do you mean by
product? State the characteristics of product. Discuss the various stages
of a new product development. 2014,
2017, 2024
Q. What are various types of products?
Explain them.
Q. What is product mix? What are its
essential elements?
Q. Explain the different stages of product life cycle (PLC). What is marketing house strategy at each stage? 2013, 2022, 2025
Unit
3: Marketing Place, Pricing and Distribution
Q. What is Place? What are its various
types? Explain them.
Q. What do you mean by distribution
channel? What are the different factors that need to be considered while
selecting a distribution channel? 2018,
2021, 2025
Q. What are various types of
Distribution channel? Explain the role of distribution channel and how it can
be improved. 2013,
2022, 2023
Q. What is physical distribution of
goods? Explain its significance. Discuss various components of transportation
mix. 2013, 2015, 2017, 2018SN, 2019, 2022, 2023, 2024
Q. What do you mean by
price? What are the various objectives of pricing? Explain the importance of
pricing. 2014, 2021, 2023
Q. Write a detailed note on
various pricing methods. 2021
Q. What are the factors
affecting price of a product or service? 2013,
2022, 2025
Unit
4: Promotion, Branding, Packaging and Marketing Research
Q. What do you mean by promotion?
Explain the need and importance of promotional activities. What are the various
methods/components of promotion? 2014,
2018, 2021, 2024, 2025
Q. Explain the factors influencing
promotional mix.
Q. What is brand, trade mark
and branding? Distinguish between them. Mention their merits and demerits. 2024
Q.
What are various types of brand? Explain them briefly.
Q.
What are the need and importance of branding? Explain the process of creating a
brand.
Q.
What is Packaging? Explain its role and functions. Mention it features.2014,
2016, 2018, 2019, 2021
Q.
What are various types of packaging? Explain them briefly.
Q. What is marketing
research? Explain its objectives and importance.
Q. What are various methods
of marketing research? Explain them briefly.
2025
Q. Write short notes on:
Service Marketing, Online marketing and social marketing. 2025SN
Post a Comment
Kindly give your valuable feedback to improve this website.