📘 Course Objectives:

• To acquaint the students with the concept, evolution, and classification in retailing.
• To familiarise the students with the various strategies used for retail store location and layout.
• To familiarise the students with the different strategies used for retail product planning, pricing and promotion.
• To highlight some of the ethical and legal requirements specific to retailing.

📘 Unit I – Marks 16

• Introduction to retailing: Meaning, Scope and functions of Retailing
• Evolution of retailing, Retail as a career option
• Types of retailing: Organised and unorganised retail stores

📘 Unit II – Marks 16

• Store Location: Types of retail locations, determinants of choosing a retail store location
• Store Layout: Types, Key considerations and steps in designing layout

📘 Unit III – Marks 24

• Retail Product Planning and Management: Product Selection and Assortment, Retail Brand Equity and Retail Branding Strategies
• Retail Price: Pricing strategies in retail, factors influencing setting of retail prices
• Retail Promotion: Advertising, Public Relations, Personal Selling, Sales Promotion

📘 Unit IV – Marks 24

• Non-store based retailing: Direct Marketing, Direct Selling, Vending Machines, Electronic Retailing
• Ethical performance and relationships in retailing: ethics, social responsibility and consumerism
• Legal issues in retailing; Pharma retailing, jewellery retailing, e-retailing

📝 Modes of In-Semester Assessment (20 Marks)

• One Sessional Examination – 10 Marks
• Others (Any one) – 10 Marks
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Course Outcome:

This course will enable students to understand the following:

• The concept of retailing and the status of retail marketing in India and worldwide.
• The different marketing strategies used for retail.
• The various legal and ethical obligations to be complied with for starting and running a retail institution in India.

📘 Suggested Readings:

Reference Books:

• Retail Marketing Management by David Gilbert, Pearson Education Pvt. Ltd, Delhi Retail Management by Rogre Cox, Pearson Education Pvt. Ltd, Delhi
• Retailing Management –Text and Cases by S. Pradhan, Tata McGraw Hill, Delhi

Text Books:

• Retail Marketing by A. Sivakumar, Excel Books, New Delhi
• Retail Management: A Strategic Approach by Barry Berman et al., Pearson Education Pvt. Ltd., Delhi
• Retail Management by Arif I. Sheikh and Dr. Kaneez Fatima, Himalaya Publishing House Pvt. Ltd., Mumbai
• Retail Marketing by Sudarshan Seshanna and Raghu Prasad, McGraw Hill Education (India) Pvt. Ltd., New Delhi

📘 Course Objectives:

• The students will be able to understand the basics of Investing and Trading.
• They will understand the avenues of investment and also analyse the Risk and return associated with it.
• They will learn the process of trading and Investment which can be carried out through demat account.

📘 Unit I – Marks 15

• Introduction: Meaning of Investing and Trading, Difference between Savings and Investment, Risk and Return, Time value of Money.
• Investment Opportunities: Savings Bank Deposits, Fixed Deposits, Post office Deposits-its Schemes, Recurring Deposits, Real Estate, Gold, Mutual Funds, Stocks, ETF, Crypto Currencies.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit II – Marks 15

• Capital Market: Structure of capital market of India.
• Meaning of Primary and Secondary Markets.
• Instruments of Primary and Secondary Markets.
• Regulators regulating Indian Financial Markets.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit III – Marks 15

• Share Market: Introduction to BSE and NSE, Introduction to Market Indices.
• Depositories and their Role.
• Methods of Analyzing the Share Market.
• Credit Rating, and its Role.

Total Lecture + Tutorial + Practical: 9 + 1 + 2

📘 Unit IV – Marks 15

• Role of Demat Account Trading and Investing in Share Market.
• Process, and documentation to open a demat account.
• Introduction to Mobile Application based trading and investing.

Total Lecture + Tutorial + Practical: 9 + 1 + 4

Total: 36 + 4 + 8

📝 Modes of In-Semester Assessment (40 Marks)

• Two Sessional Examination - 10 x 2= 20 marks
• Other (any two) 10 x 2= 20 marks:
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Suggested Readings:

• Pathak. B, ‘Indian Financial System’, Pearson India Pvt. Ltd, 5th Edition, 2018.
• Khan M.Y., Indian Financial System, Tata McGraw Hill Company, 10th Edition 2017.
• Bhole: Indian Financial System: Himalaya Publishers, Mumbai.
• Madura: International Corporate Finance: Thomsons, USA.

UNIT I: Concept and Types of Hospitality Industry
• Definition of Hospitality management, meaning & significance of hospitality management
• Basic components of hospitality
• History of hospitality industry, hospitality products
• Importance of hospitality management for the economic development of the country

Hospitality Industry Services:
• Accommodation, Food & Beverages, Entertainment, Event Management
• Recreation, Functions & Banquets, Business Centre Services, Security, Gaming
• Seminars, conferences, exhibitions & sales meet, Tourism, Aviation, Railway Catering, Cruise Line Services

UNIT II: Factors Influencing Operation of Establishment
• Internal and external factors, controllable and uncontrollable factors
• Market needs and expectations, economics, climate, seasonal conditions, industry regulations

• Commercial and Non-commercial Establishment
• Marketing Communications, Hotel Grading and Laws governing the Hotel Industry
UNIT III: Key Departments and Services
• Front Office, Housekeeping, Food & Beverages, Sales & Marketing, Human Resources
• Front Office Accounting, Finance: Maintenance of accounts, Tracking Transactions

Total: L = 33, T = 06, P = 06

MODE OF IN-SEMESTER ASSESSMENT (40 Marks):
• Two Sessional Examination – 10 x 2 = 20 marks
• Other (any two):
- Group discussion
- Seminar Presentation
- Assignment

📘 Unit I – Marks 15

• Nature and Scope of Business Economics
• Role and Responsibility of a Business Economist
• Micro and Macro Economics – features, scope, merits and demerits
• Static and Dynamic Analysis

📘 Unit II – Marks 15

• Demand – Law of Demand
• Determinants of Demand
• Need and Types of Demand Analysis

📘 Unit III – Marks 15

• Supply – Law of Supply, Exceptions to the Law
• Determinants of Supply
• Market Equilibrium – Concept and Determinants
• Theory of Consumption
• Theory of Production
• Production Function, Production Possibility

📘 Unit IV – Marks 15

• Cost Theories, Types of Costs
• Price and Pricing – Features, Types and Process
• Profit – Features
• Theories of Profit

📘 Unit V – Marks 15

• Market Structure
• Types of Market Competition – Monopolistic, Monopoly, Duopoly, Oligopoly
• Factors of Production
• Factor Pricing
• Trade Cycles
• National Income and International Trade – Features and Types

Total Lecture + Tutorial + Practical: 52 + 08 + 00

📝 Modes of Semester Assessment (40 Marks)

• Two sessional examinations – 10 marks each
• Others (any two of the following) – 10 marks each:
  • Group Discussion
  • Seminar Presentation
  • Assignment

📘 Unit I – Marks 15

• Introduction – The Entrepreneur – Definition
• Evolution of the term entrepreneur
• Who is an entrepreneur, entrepreneur and enterprise
• Entrepreneurs and managers
• Behavioural pattern of entrepreneurs

📘 Unit II – Marks 15

• Competing Theories of Entrepreneurship
• Definitions and characteristics of entrepreneurship
• A conceptional model, views of Schumpeter, Walker and Drucker
• Theories of entrepreneurship
• The theory of invisible cost or the theory of transaction cost

📘 Unit III – Marks 15

• Entrepreneurship and Economic Development
• Factors impeding the growth of entrepreneurship
• How to encourage entrepreneurship
• Prospects, problems and solutions for entrepreneurial development (with special reference to North East)
• Industrial Policies of the state of Assam

📘 Unit IV – Marks 15

• Entrepreneurial Development Programmes in India
• Entrepreneurial development programmes – their relevance and achievements
• Role of government in organising such programmes

Total Lecture + Tutorial + Practical: 50 + 07 + 06

📝 Modes of In-Semester Assessment (40 Marks)

• Two sessional examinations – 10 marks each
• Others (any two of the following) – 10 marks each:
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Course Objectives:

• To examine managerial styles in terms of concern for production and concern for people.
• To assess different systems of management and relate these systems to organizational characteristics.

📘 Unit I – Marks 20

• DEFINING THE MANAGERIAL JOB
• Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in Managerial Jobs
• Effective and Ineffective Job Behaviour
• Functional and Level differences in Managerial Job behaviour

📘 Unit II – Marks 20

• DESIGNING THE MANAGERIAL JOB
• Identifying Managerial Talent – Selection and Recruitment
• Managerial Skills Development
• Pay and Rewards
• Managerial Motivation
• Effective Management Criteria – Performance Appraisal Measures
• Balanced Scorecard – Feedback – Career Management – Current Practices

📘 Unit III – Marks 20

• CONCEPTS OF MANAGERIAL EFFECTIVENESS
• Definition – The person, process, product approaches – Bridging the Gap
• Measuring Managerial Effectiveness
• Current Industrial and Government practices in the Management of Managerial Effectiveness
• The Effective Manager as an Optimizer

📘 Unit IV – Marks 20

• ENVIRONMENTAL ISSUES IN MANAGERIAL EFFECTIVENESS
• Organisational Processes – Organisational Climate
• Leader – Group Influences
• Job Challenge – Competition
• Managerial Styles

📝 Modes of In-Semester Assessment (20 Marks)

• One Sessional Examination - 10 marks
• Other (any of the following listed below) 10 marks
  • Group Discussion
  • Assignment
  • Seminar Presentation on any of the relevant topics
  • Hands-on-learning

📘 Learning Outcomes:

On successful completion of the course, the students will be able to:

1. Deal with the managerial behavior and group and organizational level in organization.
2. Understand the various complexities of organizational setup and resolve job challenges.

📘 Suggested Readings:

• Peter Drucker, Management, Harper Row, 2005.
• Milkovich and Newman, Compensation, McGraw-Hill International, 2005.
• Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson 2006.
• Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.
• Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3rd edition,2006.
• T.V. Rao,Appraising and Developing Managerial Performance, Excel Books,2000.
• R.M. Omkar, Personality Development and Career Management, S.Chand 1st edition,2008.
• Richard L. Daft, Leadership, Cengage, 1 st Indian Reprint 2008.

Note: Latest edition of text books may be used.

📘 Course Objectives:

This course shall help students understand the concept and significance of Labour welfare and Social Security in organisations. Also, students shall be made aware about certain important legal provisions in this regard.

📘 Block I – Labour Welfare – Marks 20

• Concept, Scope, Importance, Types, Approaches
• Industrial Health and Hygiene, Industrial Accidents and Safety, Occupational Diseases and Hazards

📘 Block II – Labour Welfare: Agencies and Introduction to Social Security – Marks 20

• Statutory and Non-Statutory Labour Welfare: Intra-mural and Extra-mural Welfare
• Agencies of Employee Welfare: State, Employer, Unions, Voluntary Agencies
• Highlights of Government Welfare and Social Security Schemes

📘 Block III – Social Security (Provisions I) – Marks 20

• Employee’s Compensation Act, 1923 (Amendment Act, 2017)
• Maternity Benefit Act 1961 (Amendment Act, 2017)
• Employees Provident Fund and Miscellaneous Provisions Act, 1952 (Amendment Act, 2017)

📘 Block IV – Social Security (Provisions II) – Marks 20

• Employees’ State Insurance Act, 1948 (Amended, 2019)
• Minimum Wages Act, 1948 (Amended, 2021)

📝 Modes of In-Semester Assessment (20 Marks)

• One Sessional Examination – 10 Marks
• Others (Any one) – 10 Marks
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Course Outcome:

After studying this course, students should be able to abide by, acknowledge and implement the various provisions relating to Labour Welfare and Social Security in their workplaces.

📘 Recommended Books:

• Sharma: Aspects of Labour Welfare and Social Security. Himalaya Publishing House.
• Kumar: Labour Welfare and Social Security. Deep & Deep Publications (P) Ltd. New Delhi.
• The Employee’s Compensation Act, 1923 - Bare Act with Amendments, 2017.
• Employees Provident Fund and Miscellaneous Act, 1952 - Bare Act with Amendments, 2017.
• Employees’ State Insurance Act, 1948 - Bare Act with Amendments, 2019.
• Minimum Wages Act, 1948 - Bare Act with Amendments, 2021.

📘 Course Objectives:

• The students will be able to understand the basics of Investing and Trading.
• They will understand the avenues of investment and also analyse the Risk and return associated with it.
• They will learn the process of trading and Investment which can be carried out through demat account.

📘 Unit I – Marks 15

• Introduction: Meaning of Investing and Trading, Difference between Savings and Investment, Risk and Return, Time value of Money.
• Investment Opportunities: Savings Bank Deposits, Fixed Deposits, Post office Deposits-its Schemes, Recurring Deposits, Real Estate, Gold, Mutual Funds, Stocks, ETF, Crypto Currencies.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit II – Marks 15

• Capital Market: Structure of capital market of India.
• Meaning of Primary and Secondary Markets.
• Instruments of Primary and Secondary Markets.
• Regulators regulating Indian Financial Markets.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit III – Marks 15

• Share Market: Introduction to BSE and NSE, Introduction to Market Indices.
• Depositories and their Role.
• Methods of Analyzing the Share Market.
• Credit Rating, and its Role.

Total Lecture + Tutorial + Practical: 9 + 1 + 2

📘 Unit IV – Marks 15

• Role of Demat Account Trading and Investing in Share Market.
• Process, and documentation to open a demat account.
• Introduction to Mobile Application based trading and investing.

Total Lecture + Tutorial + Practical: 9 + 1 + 4

Total: 36 + 4 + 8

📝 Modes of In-Semester Assessment (40 Marks)

• Two Sessional Examination - 10 x 2= 20 marks
• Other (any two) 10 x 2= 20 marks:
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Suggested Readings:

• Pathak. B, ‘Indian Financial System’, Pearson India Pvt. Ltd, 5th Edition, 2018.
• Khan M.Y., Indian Financial System, Tata McGraw Hill Company, 10th Edition 2017.
• Bhole: Indian Financial System: Himalaya Publishers, Mumbai.
• Madura: International Corporate Finance: Thomsons, USA.

UNIT I: Concept and Types of Hospitality Industry
• Definition of Hospitality management, meaning & significance of hospitality management
• Basic components of hospitality
• History of hospitality industry, hospitality products
• Importance of hospitality management for the economic development of the country

Hospitality Industry Services:
• Accommodation, Food & Beverages, Entertainment, Event Management
• Recreation, Functions & Banquets, Business Centre Services, Security, Gaming
• Seminars, conferences, exhibitions & sales meet, Tourism, Aviation, Railway Catering, Cruise Line Services

UNIT II: Factors Influencing Operation of Establishment
• Internal and external factors, controllable and uncontrollable factors
• Market needs and expectations, economics, climate, seasonal conditions, industry regulations

• Commercial and Non-commercial Establishment
• Marketing Communications, Hotel Grading and Laws governing the Hotel Industry
UNIT III: Key Departments and Services
• Front Office, Housekeeping, Food & Beverages, Sales & Marketing, Human Resources
• Front Office Accounting, Finance: Maintenance of accounts, Tracking Transactions

Total: L = 33, T = 06, P = 06

MODE OF IN-SEMESTER ASSESSMENT (40 Marks):
• Two Sessional Examination – 10 x 2 = 20 marks
• Other (any two):
- Group discussion
- Seminar Presentation
- Assignment

📘 Unit I – Marks 15

• Nature and Scope of Business Economics
• Role and Responsibility of a Business Economist
• Micro and Macro Economics – features, scope, merits and demerits
• Static and Dynamic Analysis

📘 Unit II – Marks 15

• Demand – Law of Demand
• Determinants of Demand
• Need and Types of Demand Analysis

📘 Unit III – Marks 15

• Supply – Law of Supply, Exceptions to the Law
• Determinants of Supply
• Market Equilibrium – Concept and Determinants
• Theory of Consumption
• Theory of Production
• Production Function, Production Possibility

📘 Unit IV – Marks 15

• Cost Theories, Types of Costs
• Price and Pricing – Features, Types and Process
• Profit – Features
• Theories of Profit

📘 Unit V – Marks 15

• Market Structure
• Types of Market Competition – Monopolistic, Monopoly, Duopoly, Oligopoly
• Factors of Production
• Factor Pricing
• Trade Cycles
• National Income and International Trade – Features and Types

Total Lecture + Tutorial + Practical: 52 + 08 + 00

📝 Modes of Semester Assessment (40 Marks)

• Two sessional examinations – 10 marks each
• Others (any two of the following) – 10 marks each:
  • Group Discussion
  • Seminar Presentation
  • Assignment

📘 Unit I – Marks 15

• Introduction – The Entrepreneur – Definition
• Evolution of the term entrepreneur
• Who is an entrepreneur, entrepreneur and enterprise
• Entrepreneurs and managers
• Behavioural pattern of entrepreneurs

📘 Unit II – Marks 15

• Competing Theories of Entrepreneurship
• Definitions and characteristics of entrepreneurship
• A conceptional model, views of Schumpeter, Walker and Drucker
• Theories of entrepreneurship
• The theory of invisible cost or the theory of transaction cost

📘 Unit III – Marks 15

• Entrepreneurship and Economic Development
• Factors impeding the growth of entrepreneurship
• How to encourage entrepreneurship
• Prospects, problems and solutions for entrepreneurial development (with special reference to North East)
• Industrial Policies of the state of Assam

📘 Unit IV – Marks 15

• Entrepreneurial Development Programmes in India
• Entrepreneurial development programmes – their relevance and achievements
• Role of government in organising such programmes

Total Lecture + Tutorial + Practical: 50 + 07 + 06

📝 Modes of In-Semester Assessment (40 Marks)

• Two sessional examinations – 10 marks each
• Others (any two of the following) – 10 marks each:
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Unit I – Marks 20

• Overview of Banking Regulations
• Provisions of RBI Act 1935
• Banking Regulation Act 1949
• Prevention of Money Laundering Act, 2002

📘 Unit II – Marks 20

• Government and RBI’s Powers
• Opening of New Banks and Branch Licensing
• Constitution of Board of Directors and their Rights
• Banks’ Shareholders and their Rights
• CRR and SLR Concepts
• Cash – Currency Management
• Winding up: Amalgamation and Mergers

📘 Unit III – Marks 20

• Powers to Control Advances
• Selective Credit Control: Monetary and Credit Policy
• Audit and Inspection, Supervision and Control – Board for Financial Supervision – its Scope and Role
• Disclosure of Accounts and Balance Sheets
• Submission of Returns to RBI
• Corporate Governance

📘 Unit IV – Marks 20

• Legal Nature of Banker
• Customer Relationship and their Mutual Rights and Duties
• Special Categories of Customers viz. Corporations, Partnership Firms, Hindu Joint Families, Unincorporated Bodies, Trusts, Joint Account Holders, Minors, Nominee Accounts, Liquidator, Mercantile Agents, Non-Resident Indians

Distribution of Marks: 80 (End Sem) + 20 (In- Sem)

📘 Course Objectives:

• To understand the basics of Indian Financial Markets.
• To understand the role of financial markets and different types of financial instruments.
• To acquaint students with forms of financial markets and the use of financial instruments.

📘 Unit I – Introduction to financial market and instruments – Marks 20

• Introduction to financial market- Meaning, Components, need and importance and functions of Financial Markets.
• Structure of financial market in India
• Financial market and economic development, recent development in financial market
• Types and Segments of Financial Markets

📘 Unit II – Money Market-organization and instruments – Marks 20

• Overview, features, Need and importance, functions and benefits, recent development in money market.
• Money market Instruments: Call/Notice/Term Money, Treasury Bill (T-Bills), Commercial Bill, Repurchase Agreement (Repo & Reverse Repo), Commercial Papers (CPs), Certificate of Deposits (CDs), Money Market Mutual Fund (MMMFs)

📘 Unit III – Primary Capital Market – Marks 20

• Primary market (new Issue Market)
• Methods of raising finance in primary market
• Initial Public Offering
• Book Building process

📘 Unit IV – Secondary Capital Market – Marks 20

• Secondary market: Overview, need and importance
• Intermediaries in Secondary Market
• Development in Secondary market
• Shares, stocks and bonds
• Derivatives market, forex market
• New Financial Instrument- Floating Rate bonds, Deep Discount bonds, Differential shares, Collateralized Debt Obligations, Municipal Bond, etc.

📝 Modes of In-Semester Assessment (20 Marks)

• One Sessional Examination – 10 Marks
• Others (Any one) – 10 Marks
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Course Outcomes:

The course will help the students to understand the concept of different types of markets and the instruments related to it their significance, needs and Functions and the role played by the financial markets and the instruments in the economic development of the country.

📘 Reference Books:

• Pathak, Bharati, V; Indian Financial System; Pearson India Education Services Pvt. Ltd. 5e Noida. Uttar Pradesh. India.
• Khan, M.Y.: India Financial system, Tata McGraw Hill. New Delhi.
• Srivastava R.M; Management of Indian Financial Institution; Himalaya Publication house Mumbai 2nd edition.
• Bhole, L M, “Financial Institutions and Markets”, Tata McGraw Hill.
• Giddy, I.H; GLOBAL Financial Markets, A.I.T.B.S., Delhi.

📘 Course Objectives:

• The students will be able to understand the basics of Investing and Trading.
• They will understand the avenues of investment and also analyse the Risk and return associated with it.
• They will learn the process of trading and Investment which can be carried out through demat account.

📘 Unit I – Marks 15

• Introduction: Meaning of Investing and Trading, Difference between Savings and Investment, Risk and Return, Time value of Money.
• Investment Opportunities: Savings Bank Deposits, Fixed Deposits, Post office Deposits-its Schemes, Recurring Deposits, Real Estate, Gold, Mutual Funds, Stocks, ETF, Crypto Currencies.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit II – Marks 15

• Capital Market: Structure of capital market of India.
• Meaning of Primary and Secondary Markets.
• Instruments of Primary and Secondary Markets.
• Regulators regulating Indian Financial Markets.

Total Lecture + Tutorial + Practical: 9 + 1 + 1

📘 Unit III – Marks 15

• Share Market: Introduction to BSE and NSE, Introduction to Market Indices.
• Depositories and their Role.
• Methods of Analyzing the Share Market.
• Credit Rating, and its Role.

Total Lecture + Tutorial + Practical: 9 + 1 + 2

📘 Unit IV – Marks 15

• Role of Demat Account Trading and Investing in Share Market.
• Process, and documentation to open a demat account.
• Introduction to Mobile Application based trading and investing.

Total Lecture + Tutorial + Practical: 9 + 1 + 4

Total: 36 + 4 + 8

📝 Modes of In-Semester Assessment (40 Marks)

• Two Sessional Examination - 10 x 2= 20 marks
• Other (any two) 10 x 2= 20 marks:
  • Group discussion
  • Seminar Presentation
  • Assignment

📘 Suggested Readings:

• Pathak. B, ‘Indian Financial System’, Pearson India Pvt. Ltd, 5th Edition, 2018.
• Khan M.Y., Indian Financial System, Tata McGraw Hill Company, 10th Edition 2017.
• Bhole: Indian Financial System: Himalaya Publishers, Mumbai.
• Madura: International Corporate Finance: Thomsons, USA.

UNIT I: Concept and Types of Hospitality Industry
• Definition of Hospitality management, meaning & significance of hospitality management
• Basic components of hospitality
• History of hospitality industry, hospitality products
• Importance of hospitality management for the economic development of the country

Hospitality Industry Services:
• Accommodation, Food & Beverages, Entertainment, Event Management
• Recreation, Functions & Banquets, Business Centre Services, Security, Gaming
• Seminars, conferences, exhibitions & sales meet, Tourism, Aviation, Railway Catering, Cruise Line Services

UNIT II: Factors Influencing Operation of Establishment
• Internal and external factors, controllable and uncontrollable factors
• Market needs and expectations, economics, climate, seasonal conditions, industry regulations

• Commercial and Non-commercial Establishment
• Marketing Communications, Hotel Grading and Laws governing the Hotel Industry
UNIT III: Key Departments and Services
• Front Office, Housekeeping, Food & Beverages, Sales & Marketing, Human Resources
• Front Office Accounting, Finance: Maintenance of accounts, Tracking Transactions

Total: L = 33, T = 06, P = 06

MODE OF IN-SEMESTER ASSESSMENT (40 Marks):
• Two Sessional Examination – 10 x 2 = 20 marks
• Other (any two):
- Group discussion
- Seminar Presentation
- Assignment