MCO-06: Marketing Management Most Important Question [IGNOU MCOM Courses]

MCO-06: Marketing Management Important Questions

IGNOU MCOM Courses

1. Total Marks: 100 (Weightage: 70% Term-End Examination)

2. Time Allowed: 3 Hours

3. Question Layout: 8 to 9 questions are provided, out of which you must attempt any 5 questions.

4. Weightage: All questions carry equal marks (20 marks each).

5. Strategic Prep Tip: Complete 4 blocks (e.g., Blocks 2, 3, 4, and 5) to guarantee your choice of 5 questions, and selectively read high-frequency repetitive trends from the rest.

1. Selling vs. Marketing / Marketing Management Philosophies (Asked 4 times: Dec 2025, June 2025, June 2023, Dec 2021)

2. Integrated Marketing Communication (IMC) (Asked 4 times: Dec 2025, June 2024, Dec 2020, June 2020)

3. Marketing of Services / Product vs. Services (Asked 4 times: Dec 2024, Dec 2023, June 2023, Dec 2020)

4. Channel Conflict (Causes & Remedies) (Asked 4 times: Dec 2023, Dec 2022, Dec 2021, June 2021)

5. New Product Failure Reasons (Asked 3 times: June 2022, Dec 2020, June 2020)

6. Resale Price Maintenance & Rules for Displaying Prices (Asked 3 times: June 2022, Dec 2020, June 2020)

7. Relationship Marketing (Asked 3 times: June 2025, June 2023, June 2021)

8. Micro Segmentation & Mass Customization (Asked 2 times: Dec 2025, Dec 2020)

9. Sales Promotion Schemes / Methods (Asked 2 times: June 2025, Dec 2024)

10. Geographical Pricing Strategies (Asked 2 times: Dec 2023, Dec 2021)

Block-1: Nature and Scope of Marketing

1. Compare and contrast a company's micro and macro environments. Elucidate how internal and external marketing environmental factors influence marketing policies, processes, and strategies with examples. (Dec 2025, June 2025, Dec 2024, June 2024, Dec 2023, Dec 2022, Dec 2020, June 2020) (Asked 8 Times)

2. What are the core marketing concepts? Discuss in detail the evolution process of the Marketing Management Philosophy and distinguish between selling and marketing. (Dec 2025, June 2025, June 2023, Dec 2021, June 2021) (Asked 5 Times)

3. Explain the steps involved in conducting a marketing research study with the help of a hypothetical marketing research project or discuss its scope in decision areas. (Dec 2024, June 2024, Dec 2022, June 2020) (Asked 4 Times)

4. What is a Marketing Information System? Explain its major components and discuss the differences between a Marketing Information System and a Marketing Intelligence System. (Dec 2023, June 2021, Dec 2020) (Asked 3 Times)

5. Define marketing and explain its implications for an emerging economy like India. (June 2024) (Asked 1 Time)

Block-2: Understanding Consumers and Selecting Target Markets

1. Explain the various stages involved in the consumer buying decision process, taking into account the level of user involvement. (June 2025, Dec 2023, June 2023, June 2022, June 2021) (Asked 5 Times)

2. Discuss the various factors (cultural, social, personal, and psychological like perception and learning) that influence buyer behaviour with suitable examples. (Dec 2025, Dec 2024, June 2024, June 2022, June 2020) (Asked 5 Times)

3. What do you mean by Market Segmentation? Discuss its importance and the bases used to segment consumer markets (especially for FMCG goods). (Dec 2024, Dec 2023, June 2023, Dec 2022) (Asked 4 Times)

4. "Market segmentation, targeting, and positioning are inter-related." Discuss the market targeting strategies and explain the process of product positioning to create a competitive advantage. (June 2023, Dec 2022, Dec 2021, June 2021, June 2020) (Asked 5 Times)

5. Differentiate between consumer markets and organisational markets, highlighting the distinctive characteristics of the latter. (Dec 2020) (Asked 1 Time)

Block-3: Product Decisions

1. What process shall a marketing manager follow to develop and launch a new product? Discuss the stages involved with examples. (Dec 2025, Dec 2024, Dec 2022, June 2021) (Asked 4 Times)

2. Describe the product life cycle. Explain its implications on marketing strategies and outline life-stretching strategies when sales decline. (June 2025, Dec 2021) (Asked 2 Times)

3. Why should a company brand a product? Distinguish among brand identity, brand image, and brand positioning, and explain how labelling/packaging choices are useful for durable goods. (June 2023, Dec 2022, June 2022) (Asked 3 Times)

4. Differentiate between products and services. Discuss the various challenges encountered in the marketing of services and the expanded services mix. (Dec 2024, Dec 2023, June 2023, Dec 2020, June 2020) (Asked 5 Times)

5. What are the risks associated with test marketing? How can a company guard against them? (June 2024) (Asked 1 Time)