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Welcome to this comprehensive solved question paper for the AHSEC Class 12 Business Studies examination of 2025. This resource is designed to provide students with clear and concise solutions to help them understand key concepts and prepare effectively for their exams.
📘 Code: 35T BUST (EN) – 2026
Business Studies Solved Question Paper 2026 (Theory)
Full Marks: 80 | Pass Marks: 24 | Time: 3 Hours
Note: The figures in the margin indicate full marks for the questions.
ALLOTMENT
OF MARKS
Q. No. 1
carries 1 mark each : 1×6 = 6
Q. No. 2 carries 2 marks each : 2×4 = 8
Q. No. 3 carries 3 marks each : 3×4 = 12
Q. No. 4 carries 5 marks each : 5×6 = 30
Q. No. 5 carries 8 marks each : 8×3 = 24
Total = 80
1. Answer
any six from the following questions: 1×6=6
(a) Write one technique of scientific management.
Ans: Work study is the detailed analysis of
an activity with an objective to remove inefficiency and find out the best way
to perform the work.
(b)
Write one objective of management.
Ans:
Ans: Obtaining maximum output with minimum input: A successful management must achieve the
objectives of the business by making optimum utilization of available resources
effectively.
(c)
Mention one characteristic of business environment.
Ans: Totality of external forces: Business environment is the sum
total of all things external to business firms and, as such, is aggregative in
nature.
(d)
Write one importance of financial management.
Ans: Financial management helps in ensuring the regular supply of
funds to the related concern.
(e)
Give an example of function of financial market.
Ans:
a) Mobilsation of savings: Financial market encourages savings habits amongst
the individuals. It mobilizes savings of savers into most appropriate uses.
(f)
Write one objective of SEBI.
Ans:
a) To regulate stock exchanges and the securities industry and to promote their
orderly functioning.
(g)
Write one type of on-the-job training method.
Ans: Job
rotation: Job rotation is an on-the-job method of training in which the
employee is shifted from one job position to other for short interval of time
to make him aware of requirements of all the job positions. For example, in
banks the employees are shifted from one counter to other so that they learn
the requirements of all the counters.
(h)
Mention one importance of source of recruitment.
Ans: Transfer: Transfer means shifting of employees from one job
to another at the same level of authority. Generally with the transfers there
is no change in the rank, responsibilities and prestige. Only the place of
working is changed.
2. Answer any four from the following questions: 2×4=8
(a) Mention any two features of India’s
New Economic Policy, 1991.
Ans:
As a part of economic reforms, the Government of India announced a new
industrial policy in July 1991. The broad features of this policy were as
follows:
(a)
Delicensing: The Government
reduced the number of industries under compulsory licensing to six.
(b)
Disinvestment: Disinvestment was
carried out in case of many public sector industrial enterprises.
(c)
Liberalisation of foreign policy:
Policy towards foreign capital was liberalized. The share of foreign equity
participation was increased and in many activities 100 per cent Foreign Direct
Investment (FDI) was permitted.
(b) Write any two limitations of planning.
Ans:
Limitations of Planning
1. Planning creates
rigidity: Planning leads to rigid mode of functioning for managers. This
has adverse effect on the initiative to be taken by them.
2. Planning does not
guarantee success: The success of an enterprise is possible only when
plans are properly drawn up implemental. Managers have a tendency to rely on
previously tried and tested successful plans. But it is not always true that a
plan which has worked before, will work effectively again.
(c) Mention any two importances of
management.
Ans:
The importance of management is:
a)
Optimum Use
of Resources: Management always concentrates on optimum utilisation of
resources of the enterprise. The available resources for production put to use
in effective way so as to reduce wastages.
b)
Effective
leadership and Motivation: In the absence of management, the working of an
enterprise will become unorganised and unsystematic. Management creates
teamwork and motivates employees to work harder and better by providing
guidance, counseling and effective leadership.
(d) Write any two responsibilities of
consumer.
Ans: Main responsibilities of consumer
are given as under:
a)
Be aware about their right: Consumer must be aware of their own rights.
b)
Quality conscious: while making purchase, consumer should look for quality
certification.
(e) Mention any two importances of
financial planning.
Ans:
Financial Planning is required to avoid shortage or surplus of finance. It
is important because:
a)
It facilitates collection of
optimum funds: The financial planning estimates the precise requirement of
funds which means to avoid wastage and over-capitalisation situation.
b)
Basis for financial control:
Financial planning helps in setting up standard performance and thereafter it
is compared with the actual performance. The deviations, if any are
analysed, Causes found out and corrective action is taken.
(f) Write any two objectives of financial
management.
Ans: Objectives of Financial Management
1) Profit Maximisation:
It is traditionally being argued, that
the objective of a company is to earn profit, hence the objective of financial
management is profit maximisation. Each alternative is to be seen by the
finance manager from the view point of profit maximisation. Profit maximization causes the efficient allocation of
resources in competitive market condition and profit is considered as the most
important measure of firm performance.
2) Wealth maximisation:
The second objective of financial management is wealth maximization. The
concept of wealth in the context of wealth maximization objective refers to the
shareholders’ wealth as reflected by the price of their shares in the share
market.
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3.
Answer any four from the following questions: 3×4=12
(a)
Write any three importances of business environments.
Ans:
Following are the Importance of Business Environment:
(a)
Determining Opportunities and
Threats: The interaction between the business and its environment would
identify opportunities for and threats to the business. It helps the business
enterprises for meeting the challenges successfully.
(b)
Giving Direction for Growth: The
interaction with the environment leads to opening up new frontiers of growth
for the business firms. It enables the business to identify the areas for
growth and expansion of their activities.
(c)
Continuous Learning: Environmental
analysis makes the task of managers easier in dealing with business challenges.
The managers are motivated to continuously update their knowledge,
understanding and skills to meet the predicted changes in realm of business.
(b)
Mention any three limitations of controlling.
Ans:
Limitations of controlling:
(i) Difficulty in setting quantitative standards: Control system
loses some of its effectiveness when standards cannot be defined in quantitative
terms. Employee morale, job satisfaction and human behaviors are such areas
where this problem might arise.
(ii) Little control on external factors: Generally an enterprise
cannot control external factors such as government policies, technological
changes, competition etc.
(iii) Resistance from employees: Control is often resisted by
employees. They see it as restriction on their freedom.
(c)
Write any three factors affecting the requirement of fixed-capital.
Ans: Following factors are to be
considered before determining its requirement:
1.
Scale of
operations: There is a direct link between the scale of business and fixed
capital. Larger business needs more fixed capital as compared to the small
organizations.
2.
Nature of
Business: If a firm is a manufacturing fir, it requires to purchase fixed
assets for the production process. It needs investment in fixed assets, so
require more fixed capital. Similarly if it is a Trading firm where the finished
goods are only traded i.e. purchased and sold, it needs less fixed capital.
3.
Choice of
technique: The Manufacturing firm using the modern, latest technology machines
has to invest more funds in the fixed assets, so they require more fixed
capital. On the other hand, firms using the traditional method of production
where the task is performed manually by the labourers, it requires less fixed
capital.
(d)
Explain three functions of Securities and Exchange Board of India (SEBI).
Ans: Functions of SEBI: The
SEBI performs functions to meet its objectives. To meet three objectives SEBI
has three important functions. These are:
i. Protective functions 2018
ii. Developmental functions 2018
iii. Regulatory functions.
2023
1.
Protective Functions: These functions are performed by SEBI
to protect the interest of investor and provide safety of investment.
2.
Developmental Functions: These functions are performed by the
SEBI to promote and develop activities in stock exchange and increase the
business in stock exchange.
3.
Regulatory Functions: These functions are performed by SEBI
to regulate the business in stock exchange.
(e)
Write any three importances of controlling.
Ans: Nature or Characteristics of
Control
1) Control
is a function of management: It is, in fact, a follow-up action to the other
functions of management.
2) Control
is a dynamic process: It involves continuous review of standards of performance
and results in corrective action, which may lead to changes in other functions
of management.
3) Control
is a continuous activity: It does not stop anywhere.
4) Control
is forward looking: It is related to future, as past cannot be controlled. It
is usually preventive as the presence of control systems leads to minimize
wastages, losses, and deviations from standards.
(f) Mention any three features
of money market.
Ans:
Features of Money Market: The salient features of money market
are as follows: 2020, 2026
a)
Flow of
short-term funds: The money market brings together the lenders who have surplus
funds for short-term and the borrowers who are in need of short-term funds.
b)
No fixed
geographical location: There is no fix geographical location of money market.
Different name is given to money market located in different areas.
c)
Participants:
The major participants of money market consist of the government, commercial
banks, Life insurance companies, Mutual funds, Non-banking finance companies,
stock exchange brokers etc.
4. Answer any six from the following questions: 5×6=30
(a) Explain the various levels
of management.
Ans: The term “Levels of Management’ refers to line of
differentiation amongst various managerial positions in an organization. The
number of levels in management increases as and when the size of business
increases and vice-versa. The levels of management can be categories into three
parts:
a) Lower level Management: Low level
management is considered as operative management. The first line/operative or
low level management includes supervisors, foreman and Inspectors. They are a
link between middle level management and workers.
b) Middle level Management: Middle
management consists of departmental heads and other executive officers of
different departments. They execute the policies framed by the top management.
They are a link between the top management and supervisory or lower level of
management.
c) Top Level Management: Top management is the 3rd line of management, which consists of
Chairman, Directors, Managing Director, General Manager and other top-level
executives required to achieve the goals of the enterprise. For example: Mr.
Hazarika has retired as the managing director of a manufacturing company. He is
said to be working at top level of management.
(b) Management is considered to
be both an art and a science. Explain.
Ans:
Management As a Science: Science
is defined as a systematized body of knowledge and it uses scientific methods
of observation measurement, experimentation etc. Science may be normative and
positive both. Its principles are exact and university applicable. Similarly,
Management has systematized body of knowledge and its principles are evolved on
the basis of observation and are applicable universally. Management is also
considered as a science since it is based on certain definite principles and
particular methods are applied to solve various problems before the management
personnel. But at the same time it should also be born into mind that
management cannot be given the place of science like Physics, Chemistry etc. It
is not as true and full of facts as the natural sciences are in their subject
matter. There are several reasons which do not allow management to be
considered as pure science. These are:
a) Universally
unverifiable: Management
principles are not universally verifiable.
b) Modified
plans and policies: Unlike science, managers are deals with government, employees, customers etc. who
are human beings and it is not possible to hold human beings constant and any
prediction about these factors is impossible.
c) Based on
imaginary considerations: Management
principles and concepts are based on imaginary considerations like human
behaviour, etc. Its principles when executed do not provide exact results.
d) Incomprehensive:
Various managerial techniques are
new and not known to each and every manager due to lack of proper training. A
manager prefers other ways to solve managerial problems.
Management As an Art:
Art refers to the way of doing specific things i.e. it indicates “how an
objective is to be achieved. It is the skill and ability to achieve the desired
results. Art is the practical
application of skill and ability guided by certain principles or truths.
Management is an art in the sense that it calls for ability and skill to
translate scientific management knowledge into meaningful practice. The art of
management consists in understanding the diverse managerial and organisational
situations and in applying relevant management concepts and methods to the
practical realities. Managers have to be creative and innovative in their
thinking and have to rely on their own previous experience in every situation.
Management is also an art in the sense that management involves blending and
balancing diverse interests and concerns, at a point of time and over a period
of time. In short, Management is considered as an art because of the followings
reasons:
a)
The process
of management involves the use of ability and skills.
b)
The process
of management is directed towards the accomplishment of organisational objectives.
c)
It is
creative in the sense that it is the function of creating productive situations
needed for further improvements.
d)
Management is
personalized in the sense that every manager has his own approach to problems.
Management
is both a science as well as an art. The
science of management provides certain principles that can guide managers in
the professional efforts, while the art of management deals with tackling every
situation in an effective manner.
Planning and organizing emphasize the science of management while
direction, communication motivation coordination and control emphasize art of
management. Getting work done through
people is an art of management.
(c) Explain the five principles
of management given by Fayol.
Ans: Henry Fayol principles of
management:
1. Division of
work: According to
this principle the whole work must be divided into small tasks instead of
assigning the whole task to one person. Division of work is important for
reducing work burden of an employee and improves his skills. This helps an
individual to get specialization in his area of expertise and thereby improves
the productivity of an individual.
2. Authority
and Responsibility: Authority
is the right to issue command and make decisions. Responsibility is obligation
towards organization and decisions made. According to this principle, there
must be balance in authority and responsibility. If there is no authority, he
cannot fulfill his responsibility and if an individual has an authority he must
have equal responsibility.
3. Discipline: Discipline is important for the
success of an organization. According to this principle, there must be rules
and regulations for systematic working in the organisation and both subordinate
and superior must follow these rules. There must be good employee-employer
relationship. Employees must obey orders and employer must provide good
leadership.
4. Unity of
command: According to
this principle of Fayol, every employee should receive orders and instructions
from one boss and he should be responsible and accountable to him only. This
principle will be violated if an employee is asked to receive orders from more
than on superior. (2009), 2017, 2022
5. Unity of
Direction: According to
this principle “One unit means objective and one plan. There must be one plan
for an organization at a time and should be directed by one manager using the
same plan. This principle leads to good coordination in the organisation. (2011),
2017, 2023
(d) What are the steps taken by
the management in the planning process?
Ans:
Steps in the Process of Planning
1.
Setting
organizational objectives: The first and foremost step in the
planning process is setting organizational objectives or goals, which specify
what the organisation wants to achieve.
2.
Developing
planning premises: Planning is concerned with the
future, which is uncertain. Therefore, the manager is required to make certain
assumptions about the future. These assumptions are called premises.
3.
Identifying
alternative courses of action: Once objectives are set and
assumptions are made, then the next step is to identify all possible
alternative courses of action.
4.
Evaluating
alternative courses: The positive and negative aspects
of each proposal need to be evaluated in the light of the objective to be
achieved, its feasibility and consequences.
5.
Selecting
the best possible alternative: This is the real point of decision
making. The best/ideal plan has to be adopted, which must be the most feasible,
profitable and with least negative consequences. Sometimes, a combination of
plans may be selected instead of one best plan.
6.
Implementing
the plan: Once the plans are developed, they are put into action. For this,
the managers communicate the plans to all employees very clearly and allocate
them resources (money, machinery, etc.).
7.
Follow-up
action: The managers monitor the plan carefully to ensure that the
premises are holding true in the present condition or not. If not, adjustments
are made in the plan.
(e) Write the difference
between recruitment and selection.
Ans: Difference between recruitment and selection
|
Basis |
Recruitment |
Selection |
|
Meaning |
It
is the process of searching and Motivating candidates to apply for Job. |
It
is that process of staffing which rejects the unsuitable candidates and
choose the suitable candidates. |
|
Purpose |
The
basic purpose is to create a large pool of applicants for the jobs. |
The
basic purpose is to eliminate as many candidates as possible until the most
suitable candidates get finalized. |
|
Scope |
Recruitment
is restricted to the extent of receipt of application. |
Selection
includes sorting of the candidates. |
|
Positive
/Negative process |
Recruitment
is a positive process. As more and more applicant are sought to be attracted. |
Selection
is a negative process as more applicants are rejected than selected. |
|
Criteria |
It
gives freedom to applicants. Any one is free to apply. |
It
gives very little freedom to applicants. Applicants must meet the selection
criteria. |
(f) Explain the redressal
mechanism available to consumer under the Consumer Protection Act.
Ans: The Government of India
has framed various laws to protect the interests of consumers. One of the most
important laws was the Consumer
Protection Act, 1986. The Act provided a three-tier redressal mechanism for the settlement of consumer
complaints. These three agencies were District
Forum, State Commission and National Commission. The consumer could
approach the appropriate agency according to the value of goods or services
involved.
1. District Forum: The District Forum was
the redressal agency at the district level. It consisted of a President and two other members. The
President could be a working or retired judge of the District Court. According to the given framework, it dealt with
complaints where the value of goods or services was up to ₹1 crore.
2. State Commission: The State Commission
functioned at the state level. It consisted of a President and two other members. The President could be a working
or retired judge of the High Court.
It dealt with complaints where the value of goods or services was more than ₹1 crore and up to ₹10 crores.
It also heard appeals against the orders of the District Forum.
3. National Commission: The National Commission
was the highest level of the three-tier redressal mechanism. It consisted of a President and four other members. The
President could be a working or retired judge of the Supreme Court. It dealt with complaints where the value of goods
or services was more than ₹10 crores.
It also heard appeals against the decisions of the State Commission.
(g) Explain briefly any five
features of planning.
Ans:
Following are the features of Planning:
A)
Planning contributes to
objectives: Planning starts with the process of setting up the objectives. We
cannot think of planning without objectives. After setting up the objectives
various activities are decided which would help in the achievement of the same.
B)
Pervasive: Planning is required at
all levels of management. It is not a function restricted to top level managers
only but planning is done by managers at every level.
C)
Primary Function: Planning is the
first function of the management (primacy).On the basis of planning; the other
functions of organizing, staffing, directing and controlling are performed.
D)
Forward looking: planning is
looking ahead. It is done for the future and not for the past. All the managers
try to make assumptions for the future and act accordingly.
E)
Continuous: Planning goes on
continuously. It does not stop after a particular period. If plans are made for
a month, after one month new plans are made. So Planning goes on without halt.
(h) Discuss the difference
between the contribution to the management principle by Taylor and Fayol.
Ans: Difference
between Taylor’s and Fayol’s Contributions
|
Point of
Difference |
Taylor |
Fayol |
|
Concern |
Taylor’s techniques and principles are
concerned with worker’s efficiency. |
Fayol’s principles are concerned with
management efficiency. |
|
Emphasis |
Taylor laid great emphasis on
standardisation of work. |
Fayol laid great emphasis on functions of
managers. |
|
Applicability |
Applicable to specialised situation. |
Universally applicable. |
|
Unity of command |
Did not follow this principle as Taylor
insisted on minimum 8 bosses. (This point was asked in 2015 exam) |
Strictly followed this principles i.e. one
boss for one employee. |
|
Expression |
Taylor’s techniques are expressed as
scientific management. |
Fayol’s techniques are expressed as general
theory of administration. |
|
Personality |
Taylor developed a personality of scientist
and become famous as father of scientific management. |
Fayol developed the personality of
researcher and practitioner and become famous as father of general
management. |
5. Answer any three from the following questions: 8×3=24
(a)
What is divisional structure? Discuss its advantages. 2+6=8
Ans:
When the organisation is large in size and is producing more than one type of
product then activities related to one product are grouped under one
department. This type of organisation is called divisional structure
organisation. In divisional structure all activities associated with a product
or line can be easily coordinated. For example, a large company producing soaps,
shampoos and cosmetics may create separate divisions for soaps,
shampoos and cosmetics.
Advantages of Divisional Structure
1. Product specialisation: The
divisional structure promotes product specialisation because all activities
relating to a particular product are grouped under one division. Managers and
employees become familiar with the requirements of their particular product
which improves the quality of the product.
2. Fast decision-making: Decision-making
becomes faster because each division is independent from other division. Problems
relating to a particular product can be dealt quickly.
3. Flexibility: Fast
decision-making makes the organisation more flexible. If there is a change in
customer preference, market conditions or competition, the concerned division
can take suitable action quickly.
4. Fixation of responsibility:
In divisional structure, the head of each division is responsible for the
performance of that division. Therefore, the success or failure of a particular
product can be easily identified.
5. Development of managerial skills:
A divisional structure provides managers with an opportunity to handle
different activities of their division like production, marketing, finance and
human resources etc. This helps in developing managerial skills.
6. Expansion and growth: It
becomes easier for a large organisation to expand its operations by creating a
new division for a new product. A new division can be added without disturbing
the working of the existing divisions.
(b) What is marketing? Discuss
the six functions of marketing. 2+6=8
Ans:
Marketing is the process of exchange of goods and services and includes all
those activities which helps in exchange of goods and services.
In
the words of Philip Kotler, “Marketing is human activity directed at satisfying
needs and want through exchange process.”
Functions
of Marketing / Marketing activities
1. Product Planning: It involves
development and commercialisation of new products, the modification of existing
lines and discontinuation of unprofitable products.
2. Packaging: The main purpose
of packaging is to preserve the quality and quantity of the contents during
storage and transit. Besides, it has tremendous advertisement value, and
facilitates the sale of a product. Example: Sachet packing has created a
revolution in the shampoo industry.
3. Product Pricing: Product Pricing
is an important component of marketing. Pricing decisions affect all the
parties involved in production, distribution, selling, and consumption of
goods. Price affects the volume of sales and profit.
4. Advertising and Sales Promotion: Advertising is a
paid method of business communication to the prospective customers and the main
objective is to promote the products. Sales promotion includes activities such
as demonstrations, displays, dealer schemes that stimulate purchases by
dealers/consumers. The marketing manager has to take decisions regarding the
advertisement/sales promotion activities.
5. Distribution: Distribution
includes distribution channel, area coverage, channel remuneration, warehousing,
inventories, banking and transportation.
6. Marketing Research: Marketing
Research involves systematic gathering, recording and analysing of data about
problems connected with product, pricing, promotion and distribution. It deals
with research on customer demand, behaviour of customers, analysis of sales
data, market share, etc.
7. Sales Management: Sales Management
is responsible for effective management of sales force and generating income to
the organization. Salespersons are the backbone of the organisation and success
of the organisation depends upon how effectively they are able to sell goods
and services to meet the changing needs of the customers. The salesperson has
to educate the customers on products and services, sell the same with benefit to
the customer and profit to the seller.
8. Branding: Creating a distinct identity of the
product from that of competitors e.g. Videocon washing machine is an important
function. A good brand helps any product to survive in the competitive market.
(c) What is financial
incentive? Explain different financial incentives used to motivate employees of
a company. 2+6=8
Ans:
Financial or monetary Incentives: Incentives which are directly or indirectly
associated with monetary benefits are called financial incentives. Financial
incentives are particularly useful when employees are motivated by an increase
in their income or by financial security. Examples for financial Incentives —
Pay, allowances productivity linked wage incentives, Bonus, Retirement
benefits, Co partnership, commission.
The
incentives that have a monetary and financial benefit are called financial
incentives. They are:
a)
Profit
sharing: It has been accepted that the profit earned by the firm is also due to
the effort put by the workers. So they have a full right to receive a share in
it. It is an effective incentive which satisfies the workers.
b)
Co-partnership:
Under this system, employees share the capital as well as the profits. It
motivates them as they share the profits too.
c)
Suggestion
system: Valuable suggestions are accepted and the most valuable ones are also
rewarded with cash money.
d)
Retirement
benefits: Every employee wants his future to be secured. The firm provides
retirement benefits, pension, provident fund, gratuity etc.
e)
Perks:
various perks such as housing, car allowance foreign trips etc. can be given to
the managers to boost up his morale.
f)
Some others
monetary incentives are:
- Allowances: Additional payments such as
house rent allowance, transport allowance, etc.
- Productivity: Linked wage incentives –
Additional payment linked with the level of productivity or output.
- Bonus: Additional payment given to employees
over and above their regular wages or salary.
- Commission: Payment generally linked with
sales or performance.
(d) What is directing? What are
the importances of directing? 2+6=8
Ans:
Directing is telling the people what to do and seeing that they do it to the
best of their ability. It is an important function of management which is
concerned with guiding, instructing, motivating and supervising the employees
in the organisation so that they work effectively towards achieving the
predetermined goals of the organisation.
In
simple words, directing means giving proper direction to the employees and helping
them to perform their work properly.
In
the words of Koontz and O’Donnell, “Directing is a complex function that
includes all those activities which are designed to encourage subordinates to
work effectively and efficiently.”
Importance
of Directing
1.
To Initiate Action: The employees
in the organisation start working only when they get instructions and
directions from their superiors. In the directing function the superiors direct
the actions of employees toward the predetermined goals of the organisation.
2.
To Integrate Employees’ Efforts:
In the organisation numbers of employees are working at different levels and in
different job positions. The employees may differ in their levels of authority
and the type of job assigned.
3.
Means of Motivation: Directing
function does not mean giving orders only but through directions and
instructions the superiors try to motivate the employees to perform to their
best ability.
4.
Balance in the Organisation: The
directing function tries to create balance in the organisation. Generally when
the employees are working at different levels they develop different attitudes
and the balance between their attitudes is made by directing function.
5.
To Facilitate Change: Generally,
the employees hesitate in accepting the changes but through directing function
the changes can be implemented more easily as while giving directing the
superiors guide the subordinates that the changes are better for them also.
6.
Provides Leadership: Directing
also provides leadership to employees.
A manager acts as a leader by guiding employees, giving them proper
instructions and encouraging them to perform their duties. Good leadership
creates confidence among employees,
7.
Helps in Achieving Organisational
Goals: The ultimate purpose of directing
is to help the organisation achieve its objectives. When employees receive
proper instructions, guidance, motivation and supervision, they can perform
their work more effectively and efficiently.
8.
Improves Efficiency of Employees:
Proper directing helps employees understand
their duties and responsibilities clearly. When employees know what they have
to do and receive necessary guidance from their superiors, the chances of
mistakes and wastage are reduced.
(e) What are the factors
affecting determination of the price of a product? Explain. 8
Ans: Price is defined as the amount we pay for goods or a
service or an idea. Price is the only element in the marketing mix of a firm
that generates revenue. The term ― Price need not be confused with the term ―
Pricing. Price is the value that is put to a product or service. But pricing is
different from price. It refers to decisions related to fixing of price of a
commodity. A pricing strategy takes into account segments, ability to pay,
market conditions, competitors price etc. while fixing price. It is targeted at
the defined customers and against competitors.
Factors
determining Fixation of price:
i) Cost of the product: Cost of the product is the main component
of the price. No company can sell its product or service at less than the cost
of the product. A Fixed and variable cost are to be considered for determining
the price.
ii) The utility and demand for the product: Intensive study for
the demand for product and service in the market is to be undertaken before the
fixation of the price of the product. If demand is relatively more than supply,
higher price can be fixed.
iii) Extent of competition in the market: It is necessary to take
into consideration prices of the product of the competing firms prior to fixing
the price. In case of cut throat competition it is desirable to keep price low.
iv) Government and Legal Regulation: If the price of the commodity
and service is to be fixed as per the regulation of the govt., it should also
be borne in mind.
v) Pricing objective: Usually at the time of price fixation a
certain amount of profit is added to the cost of the product. Objective is to
earn higher profit; it may it may add amount of it.
vi) Marketing method used: - Price also influenced by the
marketing method used by the company. Example – Commission which is to be paid
to the middlemen for the sale of the goods is also added to the price.
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✅ Conclusion
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