E-Commerce
Question Paper 2022
Dibrugarh
University BCOM 3rd & 5th Sem
COMMERCE (Skill
Enhancement Course)
Paper: SEC
– 3.1/5.1
(E-Commerce)
Full Marks:
40
Pass Marks:
16
Time: 3
hours
The figures in the margin indicate full marks for the questions
1. Choose
the correct option: 1 x 5 = 5
(a) EDI is
necessary in
(1) B2C
e-commerce.
(2) C2C
e-commerce.
(3) B2B
e-commerce.
(4)
commerce using Internet.
Ans: (3) B2B e-commerce.
(b)
Encryption can be done
(1) only
one textural data.
(2) only on
ASCII coded data.
(3) on any
bit string.
(4) only on
mnemonic data.
Ans: (3) on any bit string.
(c) Section
23 of the Information Technology Act, 2000 is
(1)
suspension of license.
(2)
procedure for grant or rejection of license.
(3) renewal
of license.
(4) application
for license.
(3) renewal of license.
(d) Online
trading is a service offered on the Internet for the purchase and sale of
(1) goods.
(2)
services.
(3)
securities.
(4) None of
the above.
Ans: (3) securities.
(e) EDI is
necessary in
(1)
EXTRANET.
(2)
ARPANET.
(3)
INTRANET.
(4) None of
the above.
Ans: (1) EXTRANET.
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2. Answer
the following questions: 2 x 5 = 10
(a) What
are the goals of market research?
Ans: Goals of Market
research are:
1. Determining new
business opportunities: Market research is more than just learning about trends and consumer behaviour.
Identifying business opportunities through the market information can allow
organisation to find new revenue streams for business.
2. Avoiding business failures: Market research also
helps in mitigating risk and avoid business failures.
(b) What is
the difference between G2G and G2E models?
Ans: G2G (Government to Government): The exchange
of information between government agencies or departments, i.e. within the
confines of government is called as G2G interaction.
Ans: G2E (Government to Employees): The interaction
between government and employees to increase employee morale and satisfaction,
is made easier and faster with the help of information and communication
technology.
(c) Define
e-trading.
Ans: E-trading refers to buying and
selling of securities such as shares, bonds, foreign currencies,
cryptocurrencies, and other financial instruments online through an electronic trading platform.
In India, e-trading has started with the
establishment of OTCEI. Now the National Stock Exchange (NSE) and Bombay Stock
Exchange (BSE) have also completely switched over to online trading to which
most stock-brokers have access through internet.
(d) How is
e-mail useful for e-commerce?
Ans: Business organization s send e-mail messages
to people who have requested information about a specific product. This is
called opt-in-email and this strategy is called Permission Marketing Strategy.
E-mail allows marketers to deliver different advertisements to different
customers based on market segmentation. It allows users to see graphic images
and text that really impresses them. The users also get transported to the
related website by clicking on the link in the message.
(e) What is
automatic clearing house (ACH)?
Ans: Electronic Fund transfer can be done using ATM
(Automated Teller Machine) or using computer. Now-a-days, internet based EFT is
getting popularity. In this case, customer uses website provided by the bank.
Customer logins to the bank's website and registers another bank account.
He/she then places a request to transfer certain amount to that account.
Customer's bank transfers amount to other account if it is in same bank
otherwise transfer request is forwarded to ACH (Automated Clearing House) to
transfer amount to other account and amount is deducted from customer's account.
Once amount is transferred to other account, customer is notified of the fund
transfer by the bank.
3. Answer
any four of the following questions: 5
x 4 = 20
(a) What is
e-commerce? Illustrate the importance of e-commerce technology in the new era
of business environment.
Ans: The
word commerce is the basic concept for electronic commerce, pertaining to
buying and selling of goods while ‘commercial’ denotes business practice and
activities intended to make profits. Electronic commerce, like any other
business, deals with the exchange of money for soft or hard goods and services.
Electronic
Commerce (e-commerce) is electronic business. It’s using the power of computers,
the Internet and shared software to send and receive product specifications and
drawings; bids, purchase orders and invoices; and any other type of data that
needs to be communicated to customers, suppliers, employees or the public.
Importance
of e-commerce technology in the new era of business environment:
1.
By becoming e-commerce enabled, businesses now have access to people all around
the world. In effect all e-commerce businesses have become virtual
multinational corporations
2.
The cost of creating, processing, distributing, storing and retrieving
paper-based information has decreased.
3.
The pull-type processing allows for products and services to be customized to
the customer’s requirements.
4.0
24/7 access: Enables customers to shop or conduct other transactions 24 hours a
day, all year round from almost any location.
5.
Customers not only have a whole range of products that they can choose from and
customize, but also an international selection of suppliers.
6.
Businesses can be contacted by or contact customers or suppliers at any time.
(b) Compare
and contrast the traditional commerce with electronic commerce.
Ans: Difference
between traditional and e-business are mentioned below:
Basis of
distinction |
Traditional
Business |
e – Business |
Ease of
formation |
It is very difficult
to form a traditional business. |
It is very
simple to form an e-business. |
Physical
Presence |
Physical presence
is required . |
Physical
presence is not necessary. |
Location
Requirements |
Prime Location
is key for success of any traditional business. |
Prime location
is not necessary in case of e-business. |
Cost of Setting
Up |
Cost of setting
up a traditional business is very high |
Cost of setting
up an e-business is very low. |
Operation Cost |
Operation cost
is very high in case of traditional business. |
Operation cost
is very low in case of an e-business. |
Nature of
Contact with suppliers & Customers |
Indirect
contact with suppliers and customers through Intermediaries . |
Direct contact
with suppliers and customers. |
(c) Write
about the security service that are to be offered in e-payment systems. Discuss
any one e-payment system in detail.
Ans:
Security services that are to be used in e-payment systems:
-
Firewalls – Software and Hardware.
-
Public Key infrastructure.
-
Encryption software.
-
Digital certificates.
-
Digital Signatures.
-
Biometrics – retinal scan, fingerprints, voice etc.
-
Locks and bars – network operations centre
Firewalls: Firewalls allow you to protect entire network
from the outside world with a single physical device. A software firewall is
installed on an individual computer and it protects that single device. If
multiple computers need protection, the software must be installed on each
device.
(d) What
are key features of the IT Act, 2000? What are the relationships between Cyber
Law and the IT Act, 2000?
Ans: Salient features of IT act, 2000 are as
follows:
1.
The act consists of 94 sections divided into 13 chapters and four schedules.
2.
It extends to the whole of India and also has extraterritorial operation.
3.
It replace Digital signature with electronic signature to make it a more
technology neutral act.
4.
It elaborates on offenses, penalties, and breaches.
5.
The act provides for legal recognition to e - commerce which facilitates
commercial e-transactions.
6.
It outlines the Justice Dispensation Systems for cyber-crimes.
7.
It provides for the constitution of the Cyber Regulations Advisory Committee.
India
enacted the Information Technology Act, 2000 (“IT Act”) on 09 June 2000. The IT
Act now becomes the law of land in India which in general terms is also known
as Cyber Law. The IT Act is based on the UNCITRAL model law on e-commerce. The
preamble of the IT Act simply indicates that the Act is centered on affording
legal recognition to transactions carried out electronically. However, the
scope of the IT Act goes much beyond its preamble. It covers multiple areas
including data protection and security, cybercrimes, adjudication of cyber
disputes, government mandated surveillance of digital communication, and
intermediary liability.
(e) Discuss different Web technologies
used in e-commerce.
Ans:
Following are the latest ecommerce technologies that will be used in future and
some of them has started as well currently only at limited geographical
location.
1.
Storefront Digitizing: Now to maintain
people’s interest something very innovative could be adopted. In order to make
an impact even more to customers, firms like eBay, Walmart, Delta Airlines,
have all started the Storefront Digitizing. They use the memory mirror
technology.
2.
Chatbot: While Chatbots were in existence since 1966 but the technology has
evolved to much smarter and better in terms of processing speeds and giving
response to contextual awareness, all credits go to machines learning and big
data technology. The enables the human interaction only when extremely
necessary. The bot acts more like a friend than someone who is into this
business talking very formally. The navigational experience is less text-based
but more conversion-based in order to find any information.
3.
Beacon Technology: This technology is a kind of application which enables
different devices connect with each other via Bluetooth Low Energy-that acts some
as the classic Bluetooth but extends do not more than 50 meters, and doesn’t
need high battery power either.
4.
Direct Social Media Purchase: Social media websites like Facebook, Pinterest,
Instagram and Twitter are already into this move and successfully covering the
sales over 60 percent. The customers can now click the ‘Buy now’ button directly
from the site’s page and proceed for online payment.
5.
Voice Assistants: It is a voice-activated, convenient and efficient technology
which is based on the loT (Internet of Things.). It listens to the user’s voice
commands and is capable to perform tasks like purchases, searches, help, etc.
It can turn off the light while performing the commanded tasks together, so
that the energy could be saved. The prime examples are Amazon’s Echo Alex and
China’s WeChat. WeChat can buy movie tickets, book a taxi, takeout an order,
and so on.
4. Write
short notes on any two of the following: 2½
x 2=5
(a)
E-brokerage.
Ans:
An electronic brokerage is a type of financial brokerage that
allows investors to buy and sell securities electronically; online stockbrokers
are an example of electronic brokerage. This type of brokerage provides
investors with an easy way to access the market and buy securities. One of the
advantages of this type of brokerage is that investors do not have to rely on
someone else to make purchases, but at the same time, investors may miss out on
a higher level of service that they would normally receive from a traditional
brokerage.
(b)
Biometric systems.
A
biometric system involves a set of sensors to record a biometric from the users
of the system a database of stored biometric templates, and an authentication
algorithm by which the recorded biometric is compared to the template.
Biometric
systems are using personal characteristics (directly linked to who
you are) to authenticate or identify a person. A system collects biometric characteristics
unique to every person such as eyes and finger prints.
(c) SET.
Ans: Secure Electronic Transaction (SET): It is a
secure protocol developed by MasterCard and Visa in collaboration.
Theoretically, it is the best security protocol. It has following components −
-
Card Holder's Digital Wallet Software
-
Merchant Software
-
Payment Gateway Server Software
-
Certificate Authority Software
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