BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination December, 2024

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Answer any five questions.

(ii) All questions carry equal marks.

1. What is Marketing Environment? Describe the micro and macro environment of marketing.  20

2. How is market targeting different from market segmentation? Explain the various market targeting strategies with the help of examples.  20

3. Explain the various stages of the product life cycle with examples. Describe the marketing strategies recommended at each stage of the product life cycle.  10+10

4. Describe the various channels of distribution with the help of examples. Explain the factors that influence the selection of channel.  10+10

5. Discuss the role and relevance of promotion in marketing with examples. Explain the factors that affect the decision of promotion mix.  10+10

6. What is rural marketing? Explain with example. Describe the 4 A’s of rural marketing. 20

7. Explain the concept of digital marketing along with its advantages and limitations. Discuss the main tools of digital marketing.  20

8. Write short notes on any four of the following :  4×5=20

(a) Relationship Marketing

(b) Objectives of Pricing

(c) Direct Marketing

(d) Green Marketing

(e) Experiential Marketing

(f) Advertising

BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination June, 2024

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Answer any five questions.

(ii) All questions carry equal marks.

1. How is marketing different from selling? Explain in detail the relevance of marketing along with the main components of marketing mix.  5+15

2. Explain various bases for segmenting consumer markets with the help of examples.  20

3. What do you understand by the concept of New Product Development (NPD)? Highlight the various steps involved in NPD process with the help of examples.  20

4. Discuss various methods of price determination of a product with the help of examples. 20

5. Explain the role of middlemen in marketing. Discuss various functions of channels of distribution giving suitable examples.  10+10

6. Discuss the concept of promotion mix. Explain the components of promotion mix with the help of examples.  20

7. Discuss the characteristics of services. Explain the challenges associated with services marketing with the help of examples.  8+12

8. Write short notes on any four of the following :  4×5=20

(a) Rural Marketing

(b) Product Life Cycle (PLC)

(c) Social Marketing

(d) Market Positioning

(e) Digital Marketing

(f) Branding

BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination December, 2023

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Attempt any five questions.

(ii) All questions carry equal marks.

1. Explain the steps of the consumer decision-making process. Describe the possible factors which can influence consumer behaviour.  20

2. How is market targeting different from market segmentation? Explain the various market targeting strategies with the help of examples.  20

3. Discuss the classification of products with the help of examples.  20

4. Why is packaging an important decision in product development? What are the functions of packaging? Explain the various packaging strategies with examples.        20

5. Discuss the various objectives of pricing. Explain two methods of pricing the products. 20

6. Describe the various channels of distribution with the help of appropriate examples. Explain the factors that influence the selection of channel.  20

7. What do you mean by promotion mix? Explain the components of promotion mix.  20

8. Write short notes on any four of the following:              4×5=20

(a) Marketing mix.

(b) Branding.

(c) Rural marketing.

(d) E-retailing.

(e) Social marketing.

(f) Positioning.

BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination June, 2023

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Answer any five questions.

(ii) All questions carry equal marks.

1. What do you understand by marketing environment and why is it important to scan the marketing environment? Explain the various components of the marketing environment briefly.                    20

2. Explain the various bases of market segmentation with the help of examples.        20

3. “New product development is a very complex process.” Comment on this statement highlighting the steps involved in new product development with the help of examples. 20

4. Explain the various stages of the product life cycle with examples. Also, describe the marketing strategies recommended at each stage of the product life cycle.      20

5. Discuss the methods of setting the price of a product.  20

6. Explain the various functions performed by the channel members. Also, describe the various channels of distribution used by marketers.         20

7. Discuss the components of promotion mix with examples. Explain the criteria to select the best possible tool for the promotion of a product. 20

8. Write short notes on any of the following:        4×5=20

(a) Packaging.

(b) Service marketing.

(c) Digital marketing.

(d) Market targeting.

(e) Green marketing.

(f) Marketing mix.

BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination December, 2022

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Attempt any five questions.

(ii) All questions carry equal marks.

1. You want to buy a washing machine for your house. Explain the detailed process of buying the washing machine.   20

2. Discuss the challenges faced by a marketer while formulating effective marketing strategies for services.           20

3. (a) Explain the features of rural markets.           10

(b) Describe the challenges of rural markets.       10

4. What is marketing environment? Discuss micro and macro marketing environments of a company.       5+15

5. What is Market Targeting and Positioning? Discuss various market targeting strategies.   5+5+10

6. Discuss various stages of product life cycle with suitable examples.    20

7. Describe various factors affecting price determination.       20

8. Write short notes on any four of the following:     4×5=20

(a) Break-Even Analysis.

(b) Price Quotation in International market.

(c) Intensity of distribution.

(d) Services of wholesalers.

(e) Integrated marketing communication.

(f) Selling theories.

BCOE-141: PRINCIPLES OF MARKETING QUESTION PAPER

Term-End Examination June, 2022

Time: 3 Hours

Maximum Marks: 100

Note:

(i) Attempt any five questions.

(ii) All questions carry equal marks.

1. Describe various bases for segmenting consumer markets with examples.         20

2. Explain various factors which influence consumer behaviour.                  20

3. ‘‘New product development involves marking out and supervising the search, screening, development and commercialisation.’’ Comment on the statement with suitable example.  20

4. Describe various objectives of pricing.                20

5. Explain four different geographical pricing strategies used by the marketers.    20

6. Discuss various factors influencing the choice of channel, giving suitable examples.    20

7. Compare various components of promotion mix, stating their respective advantages and disadvantages. 20

8. Write short notes on any four of the following:              4x5=20

(a) Importance of Personal Selling.

(b) Sales Promotion.

(c) Criticism of Advertising.

(d) Publicity.

(e) Services Marketing.

(f) Rural Marketing.

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